Rakez Logo - Giftex 2019

Giftex 2019 Exhibitor – RAKEZ

Ras Al Khaimah Economic Zone (RAKEZ)

Ras Al Khaimah (RAK) is one of the seven emirates that comprise the United Arab Emirates (UAE), along with Dubai and Abu Dhabi. Less than an hour’s drive from Dubai. RAK offers a strategic geographical location that helps companies easily take advantage of the trade flows between East and West.

In the recent years, RAK has witnessed tremendous economic growth and has developed as a global manufacturing destination, which arose from the leadership of His Highness Sheikh Saud bin Saqr Al Qasimi, the Ruler of Ras Al Khaimah. Today, RAK has the highest level of industrialization in the UAE, with manufacturing at 26% of the GDP. Strong diversification across multiple sectors has also taken place in the emirate, including not only manufacturing but also services, trading, and tourism.

To further maintain the emirate’s position as a beacon for global entrepreneurship and innovation as well as provide broader business opportunities and incentives to investors, Ras Al Khaimah Economic Zone (RAKEZ) was launched.

RAKEZ is a powerhouse business and industrial hub that offers wide-ranging customizable solutions to investors from all over the globe. Presently, RAKEZ houses over 14,500 multinational companies and thousands of freelancers from more than 100 countries, covering over 50 industries, making it one of the largest economic zones in the region.

RAKEZ uniquely offers free zone and non-free zone entity formations and provides its clients easy access to fast-growing markets in the Middle East, North Africa, Europe, South, and Central Asia through the major logistical hubs available in the emirate. These include an international airport; multi-lane superhighways that connect to the rest of the Emirates and neighboring countries; and five seaports, led by Saqr Port, the largest bulk handling port in the Middle East.

The authority is a customer-focused entity offering a high level of ‘ease of doing business’ through its simplified business set-up processes and first-class services in one-stop shops. From licensing, visa, leasing and other support services, clients can accomplish everything in one location.  RAKEZ one-stop shops also serve as a focal point to various government entities, relieving the clients from the task of approaching various entities just to submit their applications.

Committed to meet individual company needs, RAKEZ provides a variety of facility choices. For entrepreneurs, startups, and freelancers, the economic zone offers cost-effective shared workstations. SMEs looking to build a permanent presence in the market can choose from offices of various sizes located in premier business centers. Manufacturers and traders, on the other hand, can set up their operations in RAKEZ’s state-of-the-art warehouses or build their own facilities in land plots of unlimited sizes.

RAKEZ has six specialized zones to cater to various industries, these include: RAKEZ Business Zone for the service and commercial industries; Al Hamra, Al Ghail and Al Hulaila Industrial Zones for manufacturing and large industrial projects; RAKEZ Academic Zone for educational institutions and service providers; and RAKEZ Media Zone, which serves media firms and professionals.

In addition to a wide range of customizable solutions for existing clients and potential investors, RAKEZ offers far-reaching support with three local offices in Ras Al Khaimah, Dubai and Abu Dhabi, and international offices in India and Germany.

A leading economic zone, RAKEZ is dedicated to global attracting investors to underpin Ras Al Khaimah’s thriving economy and nurture them in its cost-effective ecosystem where businesses effectively collaborate and grow.

Meet RAKEZ and other 150 plus exhibitors at Giftex 2019. 2nd to 5th August 2019. For Visitors Registration please visit –

Corporate Gifting #Giftex2017

5 Reasons why you should invest in Corporate Gifting

The struggle to garner more market share, while extracting maximum possible revenue out of existing customer base, has spawned a variety of marketing strategies. From old conventional tactics like printing ads in the newspapers to the now digitally oriented-mailers, no stone has been left unturned to push products and increase sales. In a bid to play catch-up with the latest trends, the world has forgotten that sometimes the most humble ways are the most effective ones.

A few marketing gurus might argue that corporate gifting is not a legitimate marketing strategy. But don’t let this misconception influence your marketing decisions. Before you write off corporate gifting as a fad that results in no meaningful returns, hear us out.

Here are 5 reasons why you should incorporate corporate gifting in your marketing strategy:

  1. Better brand recall

Consider this – the ads that pop up on social media and elsewhere on the internet stay on the screen for only a matter of seconds before the user scrolls past them. In fact, many users report such ads as it ruins their online experience.Compare this to a thoughtful corporate gift that stays with the person much longer.

According to a study by Promotional Products Association International (PPAI), 90.4% people still  possess a promotional product that they received in the last 24 months; and around 58% people keep it for around 4 years.

  1. Your alternative business card

In the field of business, you tend to interact with a lot of vendors. How do you make sure that your business card makes your brand memorable?

It’s simple, really. Stop giving out business card to potential customers. A corporate gift that innovatively speaks about your business will create a better impact than a business card ever will.

  1. Not too invasive

“Try to design your product around the customer’s needs”. Every marketer strives to live by this golden rule. But not when it comes to advertising. Sadly, marketers fail to realise that no customer wants to receive their mails and certainly nobody wants to see invasivepop-up adsruin their online experience.

Gifting is an ideal solution that doesn’t need invade their privacy. It could be something as simple as a coffee mug, or as exciting as a pair of high-end earphones/Bluetooth speakers.


  1. Less wastage

While terms like ‘reach’ and ‘engagement’ quantify the people that consume your content, there is no certain way of knowing whether your marketing mix is falling on deaf ears. With corporate gifting, you have control on exactly who receives and consumes your content and minimise wasting your resources on irrelevant audience groups.

  1. Cost effective

With the advent of mass customization and mass production, a lot of gifts can be produced for large audiences at cheaper rates. In fact, the production costs can be brought down, as compared to the cost-per-impression of several other mediums.

If you are ready to consider corporate gifting as a viable element to plan your next successful marketing campaign, give us a shout-out at admin@giftex.in.