The Benefits of Promotional Items

Here is a guide to make the most out of promo product’s advantages.

To make a company grow and compete, marketing strategies need to be very effective and at the same time fit in the budget. Corporate gifts come into the picture for the same reason.    

The traditional marketing methods are fading away as the new ones are stepping in. Also, a study shows that millennials go for the new marketing methods over the older ones. Corporate gifts that send the message of gratitude towards clients/employees and at the same time do the branding. Promotional products fitting the requirement rightly make an ideal corporate gift. It is observed that 8 out of 10 do keep promotional merchandise for over a year, and about 88% also have a more favorable impression of the brand as a result. 

Here are some advantages of using promo products and how they can help make your brand memorable and trustworthy.

Who Uses Promotional Items?

If you look close around you, you’ll find that 8 out of 10 people use promo products on everyday basis. Be it MNCs or small business or even startups, every business uses promo items to get the benefits of its branding ease. Here are the top industries where promotional materials do wonders:

  • Real Estate
  • Education
  • Trade Show Marketers
  • Healthcare     
  • Non-profit Organizations

Why Use Promotional Products?

Send out a single promo product or make it a part of a complex marketing strategy, the effect is guaranteed.

Promo products increase the brand visibility and thus improve the outcome of marketing. A study says that adding promotional items to other marketing mix can increase the effectiveness of the campaign by 44%. 
it is not just about wanting to receive free items. The same study concludes that despite people being bombarded with advertising messages, promotional products are effective in delivering their message accurately whilst being utilitarian. 

A specific survey has shown that over 76% of the survey respondents remember the promo products they received over the past two years and the branding. This shows that the pro products have a long lasting effect on receivers and that too in same or lesser price as required for traditional marketing.

To get a variety of options ready to be your promo products, visit Giftex.

SAVE THE DATES: 2nd to 5th August 2019, Nehru Centre, Worli, Mumbai.

Importance of Signages

For any Brand Manager Signage is an extremely important part of the marketing mix because it is the face of the brand. Smart Signage makes the brand recognizable, increases visibility and gives the brand an edge over the competition. Today a brand manager along with the advertising agency is the key decision maker when it comes to the look and visibility of the brand.

 

Importance of Signages
Image Courtesy – The Pinnacle List

 

At the Promotional Products Association of India Expo (PPAI Expo) our target is the brand managers along with the sales and marketing managers. Currently India’s Adv spend on advertising & marketing is Rs. 55,000 Cr of which 8% i.e. Rs.  4,500 Cr is spent on promotional products. With our experience of Giftex we are pleased to invite you to participate in an exhibition dedicated to Promotional Products. Since Signages is an important part of marketing mix, it would give brand managers direct access to your products and to your organization. We request you to register and become a member of Promotional Products Association of India. This net based forum will become the mother site for all promotional products such as advertising, gifts & novelties, promotional clothing, signages, printing machines, point of purchase products etc.

Promoted by Giftex, where you have exhibited earlier, this exhibition is the successor to the Giftex Summer Show.

For more information please call us on 022-22075256/57/58 or drop us email at: sales@ppai.in. For regular updates visit www.ppai.in

 

Article Source – Promotional Products Association of India

Importance of Point of Purchase Products

Managing point of purchase is now becoming more and more important in the sales, marketing & communication mix. Brand managers are looking to address the different and sometimes conflicting interest of manufacturer, retailer at the point of purchase. It is viewed that these products are the final influencer at the time of buying, with competition between offline and online where online eating into the offline space; POP is assuming an important role in consumer decision making in ever before.

Not just completion between online and offline, but also the cost of space is critical for the retailers and hence brand managers give utmost importance to POP. Since a smart display could have a direct impact on the buying decision. Currently these are viewed as more effective than discounts.

pop-red-bull
Point Of Purchase Display (source – coroflot.com)

 

Today with automation point of purchase products have combined their effectiveness with automatic dispensing machines and added another dimension to the retail space. Products are specifically designed for different kinds of stores. A smart POP mix attracts attention, facilitates, product inspection selection to several shoppers at the same time. It could also have an entertainment angle which is what makes POP products important in any branding, sales & marketing mix.

 

Promoted by Giftex, where you have exhibited earlier, this exhibition is the successor to the Giftex Summer Show. For more information please call us on 022-22075256/57/58or drop us email at: sales@ppai.in. For regular updates visit www.ppai.in

 

Article Source – Promotional Products Association of India

The Importance of Promotional Clothing

Promotional Products give a company a unique and interesting way to market themselves and clothing is popular. The most popular used products like Jackets, T shirts, Caps, Scarf’s, Bandana’s, Linen etc. The possibilities are tremendous. Walk into a mall and it’s easy to look around what everybody is wearing and count how many T shirts you can see, with Fly Emirates, Nike, and Manchester United etc.

In the developed countries promotional clothing is considered a number 1 option in every advertising, sales, and marketing & communications strategy. The promotional products association international a US based organization list promotional clothing as the most popular marketing tool. Reproduced below is the chart from PPAI website that shows that promotional clothing is the single largest product in the mix of various promotional tools. At 30.62% clearly it is the first choice of marketing professionals.

 

pie-chart
Sales by Product Category (Courtesy – Promotional Products Association International )

In India clothing is never thrown away. Always handed down, that’s what gives it a lasting value. Every T shirt and clothing is a marketing opportunity. It’s inexpensive, easy and fun. A classic example is during recent monsoon in Mumbai, Idea Mobile distributed free rain coats to all the traffic police with their logo at the back. The visibility that it created, marketed Idea many times over.

Promoted by Giftex, where you have exhibited earlier, this exhibition is the successor to the Giftex Summer Show. For more information please call us on 022-22075256/57/58 or drop us email at: sales@ppai.in. For regular updates visit www.ppai.in

 

Article Source – Promotional Products Association of India

 

Personalization more important than the price tag

 

Branding demands more creativity, innovativeness and more thoughtful ways for creating visibility of the brand. Expressing genuine appreciation to the people you care the most – clients, business contacts and your own employees.

Advertising gifts and premiums i.e products with logo’s can be given for all kinds of different reasons. Whether its winter or monsoon, whether it’s within your office or outside your office, whether it’s for something big or something small, business gifts are a great way to show that you care. It could be used to build a new relationship, to strengthen an existing relationship and importantly promote your BRAND. Here are some common occasions for business branding, along with a few branding ideas.

If you are looking to build a long-term professional relationship with a top executive from another company, with the VP of your parent company or perhaps trying to woo potential acquirers, a proper business gift can certainly go a long way towards helping you generate goodwill.

PPAI Blog

 

For these kinds of gainful relationships to be formed sans appearing too pushy, try to give gifts that are not flashy. Timing of your business gift is very important. Do not give it right before you need to ask for something in return. Instead, give it as a warm gesture on your part with no strings attached. Months or even years later down the line, these gifts are used again and again and the brand continues to get visibility.

Promoted by Giftex, where you have exhibited earlier, this exhibition is the successor to the Giftex Summer Show.

For more information please call us on 022-22075256/57/58 or drop us email at: sales@ppai.in. For regular updates visit www.ppai.in

 

Article Source – Promotional Products Association India