Ensuring that quality is available at affordable prices is the prime goal of Swiss Military Products S. A., a renowned organization that has come up with Premium Swiss Lifestyle Products in the country. Their team has hit on a unique marketing formula, which along with the exquisite quality of Swiss brands has helped them carve a niche for themselves in the corporate gifting industry.

The product range is identified with precision, finesse and quality. It reflects their commitment to customers. Their exclusive positioning in the marketplace has allowed them to enjoy a huge success in the domain of corporate gifting. In its first year of operations itself, the company opened quite a few Swiss Junction exclusive retail outlets in New Delhi and other metros of the country.

Some of them are noted below: 
Westend Mall Ludhiana
72, The Great India Place, Sector-38, Noida
M-7, GK, M-Block Market, Part-I, Delhi
G-7A, Mega Mall, Andheri (W), Mumbai

With their spectacular product spectrum, they also are looking to establish their brand in the Corporate World by positioning their products as high-end gifts/ promotional items at truly affordable prices. Their intention of providing best quality allows them to assure customization services like Laser Engraving, Vacuum Gold/ Silver plating, Vinyl cuts and High quality printing and Embossing for their esteemed clients.

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Swiss Military Products S. A. is a renowned organization, which has been instrumental in introducing several Premium Swiss Lifestyle Products. The products have been brought to the Indian markets under the brand ‘Swiss Military’ & ‘Alpine Club of Switzerland’.

The firm is the Master Franchisee for the brands that also sells its Hanowa watches in 40 different countries as well as its whole range of quality products through over 700 outlets in Switzerland.

The exquisite products being marketed in India make a premium lifestyle & gift accessories. These include Baggage, Watches, Writing Instruments, and Accessories such as Cigarette Lighters, Mugs, Torches, Key Chains, Hip Flasks, etc.

To segregate the distinct product categories ‘Alpine club of Switzerland’ includes various Accessories, Baggage & Garments, whereas Swiss Military comprises Watches, Writing Instruments, Baggage & Garments. The former caters to the more outgoing, adventurous and casual segment, whereas ‘Swiss Military’ has more professional and formal image. So, it addresses a different target audience.

The bandwidth helps the franchisee to be able to offer product varieties for each and every customer in the corporate environment. The brands are available at their exclusive outlets run under the banner of ‘SWISS JUNCTION’.

Marketing such brands has stemmed from the very realization that there exists a huge and significant gap between the high-end products that are available in the market with exorbitant prices and those aiming for mass scale production but with little room for  quality and finish. 

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The new trend is to be eco-chic. Green is in as people get more environmentally friendly and aware. Concern about adverse climate changes, rising energy costs and environmental degradation are among the main factors that are driving consumers towards clothes, fashion and other products made from environmentally sustainable materials.

Green is at a substantial crossroads, observe marketing experts who survey consumers’ shopping habits. The eco-friendly virtue of a product is a big incentive for consumers to buy it for its green connection. No surprise, more customers now like the idea of lifestyle products and accessories made from environmentally sustainable jute.

Jute is natural fibre and cheapest of all, and among the most environmentally friendly natural fibres owing to inherent unique properties. It scores over man-made fibre products on many counts like:

• Dimensional Stability: It extends merely 0.5% under stress to stable form.
• Capacity to Grip: Owing to its hairy strands of fabric that grips to any surface it cuts down risk of slippage.
• Physical Stability: It is stable up to ignition point at 193 Degree Celsius.
• Reparability, reusability, and biodegradability make it environmentally friendly. Burning emits same fumes as burning wood that have no adverse effects.

If you are really intent on being eco-chic, remember the ‘four Rs.’
• Reuse what you already have;
• Reclaim items to create something novel out of an existing item;
• Recycle to ensure an item is passed on to someone else, or has multiple uses.
• Revert to Jute.

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