A highly professional approach over the years has ensured that business visitors at Giftex, the much awaited event related to the contemporary gifting industry, would be able to source the best possible gifts and stationery brands under one single roof. Top advertising executives, sales & marketing managers made it a point to visit the show.

No surprise, the previous edition of Giftex was an extraordinary success. As stated above, a host of high-profile visitors, essentially the lynchpins in the corporate decision-making process, thronged the exhibition venue to be part of this grand showcase event for the whole gifting industry.

Just peeping into the past, Giftex was started more than two decades ago. Since then it has truly been a fruitful journey, well reflected in the success of this highly prestigious event. Giftex, Trade & Technology Exposition Co. (India) Pvt. Ltd. has now established itself as a leading exhibition organizing company that hosts several events on different themes.

In due recognition of the importance of Giftex to the gifting industry, the India Trade Promotion Organization has provided the event with its seal of approval. The stupendous success of Giftex can be attributed to the fact that its organizers, namely Trade & Technology Exposition Co. (India) Pvt. Ltd., are steadfastly committed to a result-oriented platform. Their aim is to enable a meaningful exchange and interaction between exhibitors and potential corporate buyers.

Giftex occupies all the five halls of spacious Nehru Centre and yet at times this capacity is not enough to accommodate all the prospective exhibitors. At this exhibition bulk orders are booked, but no sales are permitted. In essence, you could find the products, which well fit your budget the best at the event for the purpose of gifting.

Giftex has emerged as a premier event for the entire gifting industry. The organizers are confident that the exhibition would be a huge success and offer exciting ideas for the corporate world this year, too!

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Giftex 2012 is your chanced to grasp the trend in the domain of gifting. As the event testifies, corporate gifting has been transformed into an art. If a company gifts too little it can be perceived as cheap and if it gives too much it can become a bribe. Gift the wrong thing, and it’s considered bad taste.

A truly thoughtful gift is the one that strikes a chord with the receiver; the one that reflects that you have taken efforts in selecting, packing and presenting it. A gift’s worth cannot be judged by its price tag alone. What indeed makes it valuable is your genuine emotions attached to it. A ubiquitous item can be blended with the tastes and choice of the person you are going to present it. Your thought behind the whole exercise should reflect through your gift to make it a meaningful gesture.

For example, if your friend or colleague is a youthful, upcoming and dynamic executive who loves looking sporty and sleek at work, you can opt to pick ready-to-wear line that will perfectly suit him or her. You may buy a gift that will help one in one’s daily life like contemporary clothing or something like a CD of soothing songs or challenging puzzle game that will help him or her unwind. It will come in handy for the purpose of recreation or relaxation.

Take some effort to find out what your friend or colleague has been keen on buying. This well might be a book title or a favorite music CD, currently lacking from his or her collection. If the person is a ‘do-it-your-self’ type, get a mechanical or electronic utilitarian item.
If you want to shower your friend or a close colleague with something valuable, Giftex 2012 is your opportunity to get all the great ideas to build and strengthen personal and professional bonds.

If ever there is an event to seek exciting corporate gift ideas for your most valued and prestigious customers, business associates and partners, it’s now. It’s Giftex 2012!

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The business slowdown, the slowing economy, the sustained stock market fall (investor wealth eroded by a whopping Rs 19.5 lakh crore in 2011 as per market data of the Mumbai Stock Exchange), the dramatic fall of the rupee against the dollar, persistently high inflation, rising rates, fears of joblessness, political turmoil, and global uncertainty - in spite of so many negatives – the high end goods are still very much in demand.

Read excerpts from a recent report by Avantika Bhuyan and Priyanka Sharma (The Business Standard) that indicates how and why the niche brands are ‘very excited’ at the vast opportunity: “It’s a winter morning and one of south Delhi’s luxury malls, is just coming to life. A Mercedes-Benz E-Class and a Range Rover Sport stop; a gaggle of ladies with Jimmy Choo stilettos, Prada handbags and Chanel sunglasses emerge.

In the neighboring ubiquitous ‘mass market’ mall one can witness the less well-heeled leisurely ambling about - but these ladies, armed with a sense of purpose, have an agenda of finding the Harry Winston watch or Louis Vuitton bag. Early customers can be seen inside at the stores like Jimmy Choo and Louis Vuitton. Mention of the slowdown to their sales representatives and they grin…”

According to a sales executive at one of the Kapoor Watch Co outlets in Delhi, anyone who apparently can afford luxury watches in a price range of Rs 3 lakh & above won’t worry about inflation, the stock market crash, or the petrol price hike. They retail top brands such as Cartier, Montblanc, Omega, Longines, Rolex and Chopard.

Most luxury brands across a wide range of categories including automobiles, apparel and accessories highlight the fact that there is no sign of any slowdown in business, and no down-trading as well - a trend economists and social scientists have long amplified: luxury knows no recession. The message is loud and clear: people will continue to buy either for their own consumption or for their near and dear ones, In other words gifting as a trend will remain intact irrespective of the prevailing conditions.

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If time is money for high-profile executives, a watch is certainly worth a gifting choice for them! Watches can also be a perfect personal gift. From just a few thousands rupees up to a couple of lakhs, here is our favorite pick of watches available on the market.

Titan Raga Hazel collection
For those who prefer simplicity and elegance, the Titan Raga Hazel collection is perfect. Roughly priced from Rs 2,195 to Rs 4,000 plus, this lovely range includes five distinct styles - with versions in steel, bi-metal finish gold. Available as bracelets, these delicate forms will look beautiful on a woman’s wrist and match her profile.
Titan Octane collection
This is a perfect choice for fashion-conscious males who want a sporty yet urban look. The collection of chronograph, multifunction and retro watches comes in close to 40 different styles, and is priced from Rs 5,000 to Rs 7,500 plus. You can check the complete Titan range at http://www.titanworld.com

Tommy Hilfiger range
If the person who you wish to gift a watch, doesn’t like hard straps, we suggest you for Tommy Hilfiger watches with red and blue strap priced at around Rs 7,000. A charm bracelet watch that comes with a cute heart, enamel flower, sparkling star and the TH flag-charms along with the round-shaped hanging clock will add a nice touch to the braided leather bracelet.

Tommy Hilfiger range (for males)
For females who look to mix and match, TH watch - a small round-shaped case with heart shaped embossed pattern - rose gold plated or Swarovski stone bezels, which match red leather strap or alternative pink silk strap for a variety of combinations, will be perfect. The range is priced from Rs 3,995 to Rs 6,995.

Tags: Worst gifts, Gifting occasions, , gifting etiquette, Gifting events, business gift baskets, Corporate gifting, corporate gifts companies, Best corporate gifts, gifting india

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Here are some ideas when you wish to gift a watch. Consider the signature style, needs and personality of the receiver when you gift one!

The Dalvey Travel Clock
This is a perfect gift for corporate biggies on the move. This leather Travel Clock has many distinctive features, including attractive design. It folds neatly into a compact wallet that has all the tactile and protective qualities of exquisite Italian leather. It’s perfect for those who don’t like sporting a wristwatch. The Dalvey Travel Clock is priced at around Rs 5,725.

Timex Torque Collection
The Torque Collection from the American watch maker Timex is a fabulous blend of attitude and superior technology. The collection draws its inspiration from the elements of speed, power, and momentum. Its design grammar is based on the unconventional concept of an industrial look & feel, underlined with sporty accents. The Torque collection comprises 21 styles. It is mostly male, but also includes 2 special styles for women. The collection is priced between Rs 2,495 and Rs. 4995. You can check the complete Timex range here

More higher-end, peculiar watches
If you have a bigger budget, you can opt for a Pierre Cardin and Puma that come with an extra zing (the range is Rs 12,000 plus). You can have the Orchis from Xylys, available in silver Amethyst and Gold shades. It will make a good gift. You can keep in mind the needs and attitude of the person so that your gift is customized. For instance, to gift to a sea-lover (more specifically, a seafarer or a racing sailor), you may get the Seiko Velatura Yachting Timer (Rs 30,500). It comprises a pre-race timer.

“A. Lange & Söhne” signature
The precious wristwatches, which bear the A. Lange & Söhne signature, have their roots in the grand, proud history of Saxony. Their unique personalities coupled with intrinsic value are based on technical ingenuity, traditional elements of beautiful artistry and useful innovations. You can get one of their signature watches in specific outlets in leading metros.

Tags: Cheap corporate gifts, Best business gifts, business gift baskets, Popular corporate gifts, Gifting occasions, gifting india, Best corporate gifts, Corporate gifting India, corporate gifting for employees,

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Leiber is a brand synonymous with high-fashion bags. The world-famous brand has just arrived in India. The Ganesha Minaudiere , a 12,000 Swarovski crystals studded handbag, has just been launched by Leiber in India.

Leiber bags stand for elegance, style, and sophistication. Each creation is marked by flawless hand craftsmanship and meticulous attention to detail. The products are on the cutting edge of high fashion, with a timeless classic touch. They are beautifully crafted, intricately detailed, and are like pieces of art done with finesse.

Judith Leiber, founder of the brand, is from Hungary, who started the company in the US in 1963. A creator of over 3,000 different purse designs, she is famed for her Swarovski crystal covered ‘minaudieres’. These are smaller purses that carry florid designs. Nature, architecture and Asian art are among her inspirations.

Lieber handbags, made by skilled craftsmen, are treated as collector’s items. Their beading can take up to 10 days - with over 10,000 to 18,000 crystals applied by hand. The designs are a signature of unique style and sophistication.

Their Ganesha inspired limited edition of bags, priced at Rs 2.6 lakh, is something unique, and special! Its creator, Frank Zambrelli has looked at 700 images of the elephant-headed Hindu god before deciding upon the perfect shape. He justifies the price tag by pointing to the high level of craftsmanship involved, a box hand-stamped in brass, plated with gold, and embellished with thousands of colored crystals.

The first Leiber boutique is to open when DLF Emporia gets launched this summer in New Delhi. Take a look at Leiber’s luxurious collection at http://www.judithleiber.com

Tags: Best business gifts, promotional gifts, low cost gifts, corporate gifting for employees, promotional products, Business Gifting
Corporate gifting, Business etiquette, Best corporate gifts, business gifting, Corporate gifting India

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The Internet is a great place to market your products and services. If future is what you are aiming at, pay due attention to power and reach of Internet. Get a head start by pushing your brand online.

A bouquet of your products hosted on a neat, attractive web page can be the most effective and affordable way of taking them to a wider audience. In today’s highly competitive environment, you want to address generic as well target audiences to meet your marketing goals. Creating, hosting and maintaining a dynamic product portfolio on-the-web is a very crucial element in constructing as well as running a highly successful and effective marketing campaign.

A Creative Package allows marketers to create a totally new and innovative product page. It’s the perfect way to realise the intrinsic value of online campaign in terms of the reach.

The biggest benefit of online advertising in form a web catalogue is most notably the opportunity for a user to explore a product - hosted with complete textual, visual and other descriptive details – sitting at home, and making an informed decision.

Ever increasing work pressures, long commutes, traffic snarls, and parking problems are some of the reasons that are driving more people towards the convenient option of online browsing and shopping. You definitely would not want to be left behind in the Internet revolution. You should not miss the golden opportunity that Internet offers to you.

It’s imperative that you have a presence online – a wonderful web catalogue or folio will help you tap the reach and power of Internet.

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Hello readers,

Today, we are glad to bring you an interview with Yash Virkud, Brand Servicing Manager at LOWE, Mumbai (Formally known as Lintas India) to state the marketers point of view with regards to corporate gifting.

Questionnaire For Marketers

1. Does Your Company do Corporate Gifting?

Not particularly

2. How much on an approximate basis does your company spend on corporate gifting?

Not that much

3. What is the most unique gift that you have come across?

We give our clients high value ideas i would consider that a gift.

4. As a promotional tool does corporate gifting impact sales? If yes can you give an example?

We would not know, we are in advertising

5. What are the type of gifts you would normally receive? Which one has been your favorite?

Calendars,Planners.
Fav: ICICI Prudential Planner

6. What are the occasions on which you gift your clients? And what is the gift?

New years: Calenders, folders

7. Do you read blogs or go use Social networks like Orkut? Which one?

adfreak and northpodium
social network: facebook

8. Do you know that Giftex has Corporate Gifting Blog which talks about latest gifting trends in India? (Blog.giftex.in)

Yes I do. Infact I also attend thier exhibition at Nehru Science Centre to see the trends first hand.

Thank you Yash for giving us your views on corporate gifting with a marketers perspective. We are glad to hear from you.

If any other marketers/companies/sales people wish to tell us their views on corporate gifting, you can contact us by leaving your email ID and comments below.

Tags: Best business gifts, Business etiquette, , Cheap corporate gifts, gifting to clients, Gifting events, gifting etiquette, Corporate gifting, business gift baskets, Corporate gifting India

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Brands are the soul of all corporations may it be in form of product, service, organizations or individuals. Creating strong brands is extremely essential for business growth as well as sustenance.
The brand building process can be strengthened by the practice of corporate gifting, which help enhance public relations with both internal and external stakeholders. The most important aspect of building a brand involves understanding how to communicate the messages you want to communicate, both internally and externally.

There are two sides of a brand, Rational & Emotional. A brand gives customers reasons to be associated with certain products or services, and even companies. Each customer identifies your brand with the  overall experience he or she has had right from knowing your brand and then every time they used it. A successful brand will carry the connotations that people think of when working with you.

When a client has a good experience, they will associate that with your brand. It is clear that the power of a brand can change customer perceptions very effectively in favor of your company.

But how does one know what gift to give?
It is crucial that your brand represents and projects the image you want your audience to remember. Does your brand stand for trust? Or it signifies traditional and cultural values? Customers make clear associations with existing brands and relate those perceptions with all communication from that particular brand. Thus it is important that your corporate gift stands for what your audience perceives of your company or brand.

Let’s take an example, a brand like Cadbury’s Dairy Milk would stand for fun, enjoyment and celebration whereas a Bajaj Pulsor signifies endurance and speed. So a corporate gift should suit these brand characteristics in order to have a strong appeal for the recipient.

How does it help in Brand Building?

Unlike print or broadcast advertising, promotional items do not quickly expire. A promotional product remains valuable as long as the item can be used.
The customer will always remember the product right throughout the lifecycle of the product.
Promotional items such as pens, diaries, calendars, mugs and other merchandise can be used very effectively as corporate gifts and thereby brand building. This indirectly showcases the corporate identity and therefore manages the brand equity overtime.

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