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An ‘artistic’ gifting idea from long-term perspective!

February 5th, 2012

With stock market in a tailspin, people are looking to build a more diversified portfolio of investments that will cushion them against such random and rapid falls in equities. Indeed, stock markets world over have turned topsy-turvy in recent times as the indices have become hyper-sensitive to inflation, recession and any negative macro or micro-economic clues. Experts are advising investors to stay away from the stock markets, and rightly so!

On the other hand, Indian art and artists have truly gone global with a string of shows – solo as well as group – involving both established and emerging artists. Global art auction houses and event directors are giving a place of pride to practitioners from the country, leaving an indelible mark on the international art scene. Indeed, contemporary Indian art and artists have gone global with a string of shows. We take a quick look at some of the internationally acclaimed artists who will continue to find favor with collectors and/ or investors…

Atul Dodiya: His diverse and dynamic art practice, socially and politically responsible in nature, has evolved to become increasingly complex, with the subjects of his address, and his references more specific. His striking imagery has invariably been packed with a stirring swirl of motifs: Bollywood, film stars, political icons, Hindu mythology characters, and so on.

Subodh Gupta: Though he often dwells on domestic themes, he has become an internationally renowned artist. A sculptor, installation-maker, video artist and painter -all rolled in one, this multi-faceted practitioner incorporates in his works everyday objects like bicycles, thali pans, and milk pails, as well as the mass-produced steel boxes used to carry lunch.

Bose Krishnamachari: As a creator, curator and practitioner of art in various forms and domains, he likes to challenge and defy conventional concepts of visual art practices to set his own norms. He has further broadened and deepened his curatorial vision with the Mumbai-based Gallery BMB.

Jitish Kallat: Counted among the most exciting and talented contemporary artists not just in India, but also internationally, he has received recognition for his dynamic work that reflects an involvement with Mumbai.


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Why must you be a part of Giftex 2012?

February 4th, 2012

Thanks to a truly challenging business environment, today’s businesses have been forced to think beyond lofty or impracticable promises of big bonuses and lavish retreats.

As all of us would readily agree, businesses cutting across domains and irrespective of scale, are now facing the tricky challenge of sticking to stringent budgets as well as conceiving newer, more novel ideas to show their ‘human’ side to clients and employees and to express their heartfelt appreciation. In such circumstances, a little help from outside is always welcome. This is where Giftex 2012 will come into play.

A gift is an ideal tool, object or gesture, whichever way you consider it, when it comes to making a permanent and fulfilling impression on your clients, business associates as well as your valued employees. Gift giving is not a mere ritual. It has emerged as a crucial corporate strategy as part of a larger jigsaw. Generic gifts picked by harried administrative assistants are giving way to personal gestures designed to indicate just how much your truly care for your corporate buddies.

An old cliché goes that ‘it’s the thought that counts’ has perhaps never been more dead-on that now! Today’s corporate culture demands more creative, more innovative and more thoughtful ways of expressing genuine appreciation to the people you care the most – clients, business contacts and your own employees.

In the field of sales & marketing services, clients expect gifting-industry consultants to be right on top of trends; be innovative and tuned to new technology. Part of their responsibility and role to our clients is to come up with innovative ways to get their messages across. For those keen on sourcing the best corporate gifting options, Giftex 2012 provides the perfect opportunity. The event spread over the spacious halls of Nehru Centre will bring together the best from the gifting industry under one umbrella.

A trendsetter and torchbearer in every sense of the corporate gifting industry, Giftex is bound to be a grand success. Be a part of this grand event to grasp various finer aspects and get practical ideas to simplify the task of corporate gifting.


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5 basics of an occasion-based corporate gifting plan

January 29th, 2012

On the eve of Giftex 2012, where you are all set to get a kaleidoscopic view of the best gift ideas on offer under one roof, we also feel it is pertinent to know some of the key norms – dos and don’ts of corporate gifting – generic or those given on special occasion.

  1. First and foremost, check the company policy on giving and receiving gifts. Know whether they prefer token gifts or something fancy or jazzy as well. Putting a logo on the gift is important, but do so in a subtle manner!
  2. One should remember cultural and geographical barriers. Each state and country has its different values on basis of which gifting strategy should be devised. Follow the local conventions or else you might end up offending your international clients.
  3. When giving a gift to individuals, it’s always a good idea to give a gift that is personalized in nature. Cost is not always the factor; try to follow the person’s tastes and know about his or her tastes. For example, if a client enjoys a particular sporting activity, he or she should be given free tickets to that game or a souvenir.
  4. Gifting activity should not be too personal or centered around only few individual as it may create a misunderstanding. It should not be politically incorrect. For example, you should not be gifting a weight loss certificate to a fat person or a box of sweets to a diabetic this may create a misunderstanding. Avoid gifts that are based on religious themes. Generic gift ideas work best.
  5. Do not repeat a gift idea year after year. Rotate them skillfully so that each year the program should arouse interest, thus making the client appreciate it more.

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Consider silverware and other shiny accessories

January 28th, 2012

Shining and sizzling silver has an uncanny knack of adapting to every fashion trend - traditional to bold and dramatic; classic to contemporary. Silver signifies faith and purity as a color, and is as glamorous as gold. The metal is not looked upon as a mere luxury symbol world over. The Chinese, for instance, believe a silver locket around a child’s neck would drive away any evil spirits, whereas the Incas of Peru have called it ‘the tears of the moon’.

You can make your choice from a wide array of designs, and even personalize your jewelry and accessories in silver. While going for a gorgeous gift for your loved one, you can buy cufflinks, buckles, hip flasks, collar stays or key rings that make a perfect fashion statement.

Gifting of silverware is an idea that jells perfectly with Indian tradition. Silver thalis are now a must-have at ceremonies. Cute silver boxes are there for holding mouth fresheners and silver coins are now commonly presented in embroidered bags. While silver watches, belts and jewelry are more suitable as generic presents, utensils in silver are ideal for traditional or festive occasions.

The mellifluous metal signifies status and wealth. It is perceived to fetch good luck. Importantly, it can indeed get cool and fashionable. An elegant pendant, opulent choker, or handsome hair ornament of traditional white or pastel colored pearls set in sterling white metal will make a fashionable gift to suit one’s tastes, style quotient and sentiments. Attractively colored pearls set in sterling silver will make an exquisite, glittering gift! Even the men’s jewelry is now getting popular. New-generation uber-cool men now flaunt to love accessories! For men, you may also consider stick to watches, silver coins or a silver household object.

One indeed is spoiled for choice here!


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What makes a corporate gift program successful?

January 26th, 2012

Corporate gift giving is undoubtedly a serious business. As part of a well-devised program, it can help in establishing or enhancing critical business relationships and, in the process, serve as a cost-effective mode of imparting an element of goodwill to your business. We shall consider the many issues and ideas relevant to the corporate gift program’s success.

There can be multifold reasons for conducting a corporate gift program. For example, you may wish to thank your long-standing customers for their contribution to your business or recognize efforts of a committed employee for working overtime to meet a deadline. Mostly, the idea is to affirm relationships and subtly enhance the personal connection between a gift giver and recipient. It’s important to understand that gifts are different from incentives.

Customizing is a critical element for the success of a corporate gifting program. We have already checked some basic guidelines to follow for corporate gifting during festivals. Of course, these may vary based on your company policy. It needs to be decided whether to go for personalized packaging with special notes inserted in them. A nice note accompanying the present can reduce a sense of obligation, if any, on part of the recipient.

Ideally, the gifts should be given sans a precondition or a hidden motive. Of course, it would be naive to believe that there’s no bottom-line benefit to be drawn from corporate gift giving, but that aspect should be secondary.  Even though it’s an integral part of marketing strategy, corporate gift program should be subtly aimed at building bonds and a sense of long-term partnership with valued associates to make a gifting program successful.

The whole exercise should be planned well in advance well before the festival season sets in. This will give you enough time to negotiate the price for the gifts you are looking for and also to avail of attractive discount offers. Inputs from experts are very essential in this regard.


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Valentine’s Day history and legends

January 24th, 2012

The occasion is celebrated across the world in the memory of Saint Valentine. But who exactly is this mysterious man? We are sure you would be curious to know as why we celebrate this day. We take this opportunity to dig into the history of Valentine’s Day and throw light on the patron saint who is associated with the day. Read the rest of this entry »


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Tangible and intangible aspects of gifting practices

January 20th, 2012

You might have been advised that you need to ‘think beyond the boundaries’, to make your gifting ideas work. But by no ways this would mean going overboard. Be creative and not careless.

Let me give a practical example. Say, you’ve decided to present food baskets. But You should not gift basketfull of yummy chocolates to a person on a strict diet or suffering from diabetes! It’s like indirectly mocking him. You need to know the person better before finalizing your choice, or else the whole idea will backfire.

Work out budget

Depending on your clientele along with your marketing budget, you can either go for elegantly designed high-end objects or basic ones. In effect, gifting should be planned in advance, there by having sufficient time for negotiating the rates for the gifts and also availing discount facilities

Know the intangibles

Apart from the tangible aspects, other intangibles are equally important. Try to ensure the appropriateness of any gift or favor you give or receive. Be grateful to the person who gave a gift to you, with a nice note like: “You have really understood my taste. Mention how you plan to practically use the gift.

Want to refuse a gift…

In certain circumstances, you might not be in a position to receive a gift. However, its giver would perhaps refuse to take the gift back. This can be other way round, and the client might show unwillingness to accept a gift. Maintain a proper record of your formal or official interaction with the person. Make sure the appropriate authority next in your chain of command is always kept in the loop if such a situation emerges.

Be discreet

Being discreet is another important aspect while gifting. If you decide to only give gifts to some employees who are your friends, do so out of the office. Last but not the least, remembering everyone while giving gifts can go a long way in building and maintaining relationships. When gifting to staff, accommodate even the lower hierarchy. This passes a message that each person is valued in your organization and is treated as a vital part of it.


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Online services to locate products you love

January 14th, 2012

Some sleek services have recently emerged on the horizon to allow people to locate products as well as create wish lists, which can be e-mailed to your family, friends, colleagues and distant relatives, essentially to make sure that they get at least one cherished thing they aspire for. One among them is Svpply (pronounced ‘supply’). Here’s it what does or you!

What if you are in the market searching for a winter wardrobe, but not sure which puffy coat or motorcycle boots pair to add to your buying list? After signing up, this service, lets users find other like-minded users as well as friends, to check the products and items that they have ‘liked’ on the website.

Many brands, shops and boutiques do update their own items’ feeds – those they’re selling themselves or the ones they have recommended. As an introductory note on the site mentions: “Svpply is a fast-growing community of people discovering the products that they love. Use it to keep track of the things you wish to buy, or browse your own feed of products from all across the web, curated and filtered by other people and stores that you yourself find interesting.”

Users may key in generic terms such as wool scarf and gloves. They then can browse through the items those in their own network as well as others have added to their lists. The service also makes recommendations on basis of the tastes of the different people you follow. Once you happen to spot that near-perfect white leather gloves pair or camel-hair coat, you can add the items to a holiday gift list.

The website has a frequently-updated rotation of gift guides for all budgets, cutting across a wide range of categories, such as booze, women’s accessories and tech. Svpply allows shoppers to keep tab on drool-worthy products/ items that they see on other websites, bookmarking the same in their account for further perusal.


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Works by talented artists - perfect for premium gifting or collecting - II

January 4th, 2012

Artists belonging to the new-age, dynamic India, greatly influenced by global developments in contemporary art thanks to greater exposure to the international art world, now work in a diverse range genres, styles, subjects and mediums. Their works are worth collecting:

T.M. Azis: His work is figurative in nature. The paintings may revolve around what might be outwardly ordinary, everyday occurrences, deeply contemplated over.

Samit Das: Space or rather lack of it in the burgeoning cities is his primary artistic concern which he expresses through his visuals loaded with metaphors.

Murali Cheeroth: His involvement with theatre coupled with continuing interest in cinema helps him in presenting his images through dramatic ambiance for an unusual perspective.

Hindol Brahmbhatt: He treats his work as a documentation of historical reality in contemporary context, and looks for clues of social changes.

Nitish Bhattacharjee: His work is a documentation of his memories, his impressions, and perceptions of his surroundings.

Sudarshan Shetty:  He takes apart ubiquitous objects without dismantling them, and decodes them, by revealing their inherent mechanical being.

Bharti Kher: Her practice revolves around pangs of dislocation and transience, involving an autobiographical examination of identity.

Reena Saini Kallat: She is known to be deeply influenced by the never-ending cycle of life and nature, as well as the extremely fragile nature of the human condition.

Anju Dodiya: The self is often at the center of her work that explores various possibilities within it. Her practice is rooted in the figurative.

Rekha Rodwittiya: Her female protagonists are often elevated to iconic proportions. They can simultaneously occupy multiple avatars.

Navjot Altaf: Known for her multimedia work, largely interactive sculpture, photo and video based installations, she tackles varied themes of gender/memory/ history and loss.

Nalini Malani: Her artistic world, largely constituted by visible overlays, is fluid with everything in a constant state of metamorphosis.

Anita Dube: Her aesthetic language incorporates ubiquitous objects, everyday materials and images that together resonate with a meaning far beyond perceived local and prosaic associations.

Chitra Ganesh: While firmly rooted in a Western, postmodern discourse, the artist’s cultural references let her convey the principle of a multiplicity as a spirit, which draws together, and not breaks apart.


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Give your gifting an artistic touch

January 3rd, 2012

With the sun just rising on the horizon of the Indian art world, it’s time to soak into the creative journey of emerging talent! We provide you a glimpse of some of the most promising artists from India, bound to be in limelight in the coming years…

Highly talented contemporary Indian artists have attained appreciation and applause on the international art scene for their propensity to express current concerns through quaint and recognizable motifs. In this context, the fascinating works by our female artists deserve a special and separate mention.

Here are some of the noteworthy female artists who have won the nod of collectors and critics…

Jayashree Chakravarty: For this sensitive artist, painting is a process and means of making sense of the chaos around her.
Mithu Sen: Known for unconventional themes and forms, she represents the new wave of talent in contemporary Indian art. She puts to use a wide range of media.

Schandra Singh: She mostly works in the medium of oil and gouache, touches upon shared social and political realities.
Meetali Singh: According to the artist, she treads a fine territory between real-life emotions and sheer imagination. Hence the images are surreal, dreamy in nature.

Heeral Trivedi: Looking at history and connecting past histories with present, the artist looks to draw parallels among women in different eras.

Anu Agarwal: Bold lines, stark contours and fantastic female forms are the hallmarks of her oeuvre.

Jignasa Doshi: She focuses on the showbiz for depicting the increasing showiness and shallowness, as she terms it, under the garb of sophistication.

Suhasini Kejriwal: At first casual glance, her beautiful works -tend to camouflage the more disturbing view one begins to notice after further analyzing it. Startling juxtapositions and unconscious associations, which transcend habitual thinking to reveal deeper alternate levels of meaning, emerge.

Sonia Mehra Chawla: Her work encapsulates and inculcates the ever-fluid essence of the organic. The ambiguous, hybrid forms often suggest the generative and the sensuous.

Parvathi Nayar: Her practice largely revolves around drawing and painting; conceptually it is rooted in ideas of narrative, at different ways of looking, perceiving and the privileging of sight.


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