Giftex - Corporate Gifting

Factors Affecting Corporate Gifting Decision

There are various things and situations affecting a manager or company owner’s mind while selecting a particular corporate gift for the company. Usually corporate gifts are given out on common occasions like Diwali, New Year and company anniversaries. Corporate gifting is both a thanking gesture and brand recall strategy.   And so there are a lot of factors affecting the choice of corporate gifting. Along with fitting right into the client’s budget there are some other things that lead the decision making in the selection of a corporate gift.

  1. Brand Identity – A corporate gift is a part of indirect promotion, which aims at increasing brand recall. For the same purpose it is very important that the gift should carry the theme and message of the brand. One can also keep the option of customization open to add to the gifts brand identity. For example, a lot of pharmaceutical companies gift pen-stands in the shape of organs their client/doctor specializes in.

 

  1. Customer Relation – Every company shares a different medium and approach to make and maintain customer relationship. If the corporate gift is to be sent to the customer of your client, then the means and medias of customer relation and communication should also be taken care of.

 

  1. Receiver’s Choice – The knowledge about receiver’s choice and expectations is a major driving force in selecting corporate gifts. Also, as it is crucial that the receiver should rejoice and be happy to receive the gift.

 

  1. Convenience – It is very crucial to consider the convenience of gifting procedure and work on making is smother. In case of fragile products packaging should be designed on the basis of the convenience of transportation.

 

  1. Competition – Competitor’s actions has major influence on one’s decision making while choosing corporate gift. The main motto of corporate gifts is to make a strong brand recall and that should be unique. For this it is important to have a check on competitor’s actions.

 

  1. New Technology – Every brand or company believes in being user friendly and for the same it is important to stay up with the latest technology. This also shows that the company is open to the latest innovations and technology.

 

  1. Networking – Gifts are given out to strengthen the relation and the decision of choosing a corporate gift depends largely on with whom does the client aim to network. For example, the gift you choose for your customer won’t be the same as for your employee.

Create your recognizable space in corporate gifting industry as you exhibit at Giftex Book your stall Now – http://bit.ly/2oBprmM For more details call 022-22075256 / 57/ 58

 

Corporate Gifting #Giftex2017

How Big Is Corporate Gifting Industry?

Corporate gifting industry is continuously growing considering the added occasions like promotions, job anniversaries, company anniversaries, and more. If we talk about stats, the average market of corporate gifting is worth ₹ 12,000.  With a significant growth chart, it marks over 150% growth per annum. The corporate gifting industry is spreading its wings in both horizontal and vertical directions in terms of categories and general outcome. This has lead to many major players jump in this market with the best of their sources.  Right now the corporate gifting industry is divided in to two main categories that are Product Gifting and Experience Gifting.

Some of the major players in corporate gifting industry are from food, promotional products, apparel, gadget, home & lifestyle décor and stationery. Some new players like eco friendly products are also entering the league pertaining to the needs of market. Also, some of the prominent sectors to be named in corporate gifting industry are Finance, IT, Insurance, Telecom, Pharmaceuticals, Hospitality and Media. Whereas, the prominent seasons giving boom to the corporate gifting sector are Diwali, New Year and Christmas.

Being the first one to come up with the concept of India’s first ever B2B corporate gifting exhibition, Giftex has been the torchbearer in setting path for the growth of this industry. Giftex has been in the marked for past three decades and is a benchmark in measuring the rise of gifting industry. The shift of the corporate industries from stationeries to gadgets and from handicrafts to the fine jewellery, Giftex has always believed in bringing in new concepts to the gifting industry in corporate sector.

Create your recognizable space in corporate gifting industry as you exhibit at Giftex Book your stall Now – http://bit.ly/2oBprmM For more details call 022-22075256 / 57/ 58