What does a corporate gifting expert say about the things that SMEs need to consider while sending out corporate gifts on the eve of Christmas and New Year? Are you keen to know? Here are some more key points made by Billy Goat’s Kelly Rarere in an elaborate interview that recently appeared in The New Zealand Herald regarding norms of appropriate gifting:

According to him, there is no better marketing tool than having your brand proudly displayed on an item that the recipient will value and use frequently for years and if the budget doesn’t stretch to buying a quality gift for all your customers, focus on those whose business you can’t afford to do without first.

It is not advisable, he feels, to give away generic gifts that don’t say anything about the company that sends it, so customers to think strategically and work together with your vendor to select an appropriate gift. For instance, one a company that deals exclusively with farmers can consider practical gifts such as tools that will be useful on the farm are always well received.

Christmas parties, the expert points out, can be a great way of showing appreciation to customers and staff, as long as they’re done well. The problem is that they tend to take place at a time of year when people are inundated with events to go to, so it’s difficult to make them stand out and be remembered. A big impact can be made with a smaller budget, the key is to assign the budget to where it’ll be most effective.

Allocate the bulk of the available spend to showing your most important clients how much you value their business, and for smaller clients an acknowledgement with a card or something cheaper and simpler is sufficient. Depending on the nature of your business and various customer levels, it may be better to spend 80 per cent or more of your budget on 10-20 per cent of your customers if that’s the way to ensure that your most important customers are treated with the respect they deserve.

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