As all of us keenly await the launch of  Giftex, we take this opportunity to evaluate some of the key strategies and aspects of corporate gift-giving and how the program can be most effective in today’s competitive business scenario. We quickly sum up important points related to the topic:

  1. If you are looking to strike a more personal connection, it is important to customize your gift in order to set yourself apart. It’s the thought that often matters. If you know, for instance, that the gift is for an executive who loves traveling to Australia, you will get something related to Australia, as if to convey, ‘I went out of my way to get you (the receiver) something.’ Cost is not the sole deciding factor. Thought and theme behind what you give is equally vital.
  2. There are so many ways of personalizing a gift. Technology helps a great deal in personalization. Gift personalization isn’t necessarily about ‘cheesy gifts’, but the cost of your gift must go with the value of your relationship with the client.
  3. For the gift to convey a message, irrespective of its price tag, the giver should be clear about the purpose of the gift and the entire gift giving exercise. Is it a ‘thank you’ gift for the company, or do you want to give a gift to a key individual associated with the company?
  4. When a company/individual is familiar with its recipient, the connotation of the exercise changes. You can be more liberal and flexible in your gift giving exercise because you know the set-up/ mindset of the recipient company/individual.


Venue: Nehru Centre, Worli,  Mumbai, India.
Date:   Aug 2nd – Aug 5th, 2013
Timing: 11.00 a.m. – 7.00 p.m.

Venue:     Sree Kanteerava Indoor Stadium, Kasturba Road, Bangalore
Sep 6th – Sep 8th, 2013
Timing: 11.00 a.m. – 7.00 p.m.

1 thought on “Secrets of corporate gift-giving and Giftex”

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