Learn about the new favourite in corporate gifting, the sweet-smelling candles.
From basic necessity stores to luxury gifting stores, there are various types and flavors of scented candles for different occasions and preferences. Scented candles are gifted for various purposes, which encourages both homemade entrepreneurs and brands to make and sell their products to their respective target audience. And thus you find both various types of fragranced candles ranging from casual to the luxury indulgence. There is no doubt that scented candles are the new favourite amongst the corporate gift buyers. The various types and flavors make it easy to customize these alluring fragranced candles and thus, it has become an instant hit in the corporate gifting arena.
Types of Candles Currently Popular
As mentioned earlier, the biggest advantage of scented candles is the various types available. There are many types depending on the categories and limited edition fragrances. But what we will discuss here are just a few current types trending on the block.
1) Aromatherapy Candles
A big hit amongst all the candle categories, scented or aromatherapy candles are popular as they lit up space with a pleasant aroma. The notes used to create these fragrances
2) Soy Candles
Soy candles are made of wax extracted from soybeans, it is the latest hit in the market for their base material being a renewable resource and the long-lasting utility.
3) Vegan Candles
There is substantial growth in the number of people opting for a vegan lifestyle. This segment of people is more concerned about no animal ingredients used in the making of the products. Vegan candles are made with soy wax, plant-based waxes, essential oils, and natural fragrances and thus are a new favourite amongst buyers.
4) Decorative Candles
Candles being available in various sizes, shapes and colors are a huge hit in home décor brands. There is a candle to complement every space enhancing its look and thus the decorative candles in complex designs are the new hot thing.
The easy customization makes it possible to fit in both general and luxury corporate gifting category. Although you must be making the most of e-commerce business and marketing for your aromatic products, you should try taking your products out to your target audience at exhibitions/pop-up shop events as personal selling makes a huge difference in this business.