In today’s competitive market a corporate relationship is the most important thing to make a business thrive and expand even while keeping the goodwill intact. In this context, gifting plays a major role. Corporate relationships can be formed and maintained by appropriate corporate gifting practices and strengthening personal relationships.

An apt corporate gift speaks a million words and expresses a million feelings. A gift given to a client on him birthday lets him know the company treats him as family and thus remembers every important day of his life. This builds a better rapport with the person and makes him or her feel important.

A gift given to a major business stakeholder/ partner is a display of joy and also shows a feeling closeness. It should have a personal touch to it. For example, if a card is added or any such small thing makes a big difference. When gifting a logo plays a major role if it’s properly positioned and displayed.

It should be remembered that the gift your company representative offer should not be tacky. They should be wrapped properly and should look elegant. Another important thing to remember is the position or status of the client, if he or she is a senior person in the client firm, a gift should be so selected and presented that it suits the person’s standing.

Obviously, there are specific reasons that you have in mind for gifting. In other words, you would want to pick a gift that amply reflects your mindset or one that goes with the occasion on which it is being sent. Your gift should ideally reflect that feeling of ‘satisfaction’ and ‘joy’ while presenting it to make the recipient pleased so that the latter truly likes it. He would appreciate your thoughtful gesture and be inclined to continue doing business with you.

It can be a real challenge, rather a test of your business skills to be able to find, wrap and present the perfect gift for a corporate client or colleague. Remember, corporate gift giving etiquette is a crucial aspect that you can leave in the hands of inexperienced people. Only specialists or skilled branding experts should deal with it. You cannot afford to take any chances with your process of selecting and presenting a good gift for clients.


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