Prime Housewares Limited has been in the business of manufacturing exquisite plastic home wares for more than two decades. The company has established itself as an industry leader in the domain, gradually evolving from producing some basic plastic buckets to super quality Microwave Safe Cookware for the modern kitchens of the new millennium.
The credit for its rapid rise must be attributed to the leadership and dynamic vision of its CEO Surendra Sanganeria and Managing Director Mr. Jitendra Agarwal. What are the facets that make it stand out?
• The company has carved a niche for itself in the domain of home-ware solution for the modern home-maker, providing holistic solutions – right from manufacturing food savers for the refrigerator, microwave safe containers to printed bathroom sets and laundry basket with wheels.
• The quality of product made by Prime Housewares meets the highest possible standards set by the international company TUPPERWARE from U.S. It has exclusive outlets in Mumbai, Navi Mumbai, Bangalore, Hyderabad and Chennai. It has pioneered as manufacturers of plastic microwave safe products. Innovation is the key driver which distinguishes the company from other brands.• Its products are exclusive and customized, hence widely preferred by the middle and high end customers who aspire to possess and use high quality products to enhance their lifestyle.
• It has entered into joint venture with International company ZIBO, renowned manufacturers of cleaning aids like floor brushes, cloth brushes, window squeegee, sink brushes etc. Prime has earned exclusive rights for marketing these products all over the country. It has given exclusive display stands for retailing of ZIBO products.
With a vast network including more than 2000 dealers across India, Prime Housewares plans to open number of exclusive outlets along with tie-ups with all upcoming malls and department stores. It has a strong presence in major metros like Mumbai, Pune, Bangalore, Hyderabad, Chennai, Kolkata and Ahmedabad, looking to further widen its network by launching exclusive outlets and tie-ups primarily with ‘A’ class outlets.
The struggle to garner more market share, while extracting maximum possible revenue out of existing customer base, has spawned a variety of marketing strategies. From old conventional tactics like printing ads in the newspapers to Read more…