Diwali’s around the corner and pepsi is making sure that they aren’t left behind.
This year Pepsi has launched 19 festive packs to celebrate the occasion of Diwali which consumers can buy and gift.. not only that they have also roped in their employees to participate in the occasion.
Pepsi will be conducting an internal contest for the employees wherein they will have to sell PepsiCo gift packs to their family members, friends. Now that’s a different approach to selling!! Not only that pepsi is also giving Rs2 from every gift pack that is sold which will be donated to charity to the NGO “CRY” which will be a part of their Diwali celebration.
The festive packs comprise an assortment of brands – Pepsi, 7UP and Mirinda and Mountain Dew along with Tropicana juice and juice based drink Slice.
What Pepsi is doing is that’s its making their employees a part of the Diwali process and by making it a contest they are also ensuring that sales take place. Also what it does is it creates goodwill for the company through the employees as employees will promote the activity as they are a part of it. And in the bargain they are also doing charity which without saying is a very noble cause.
Its not a corporate gift to their employees but it still does the work ie brand promotion. The problem arrives when companies expect a lot from their employees and force them to make sales.
Remember employees talk, even if u may have achieved your sales target, you have lost out on something more precious and that ie employee goodwill and satisfaction.