Corporate gifting: The new way to celebrate life

Corporate Giting To Colleagues

Corporate gifting is a mode to connect with our colleagues in other companies. The benefit that we attain from gifting our colleagues is that we create a relationship that may last a year, two years or even more. We create a platform where we can have an informal relationship just like having another friend. Its’ the mode to build more contacts and credibility within your desired market or segment. Corporate gifting not as a formality but as an informal gesture can make you come closer to your colleagues working across the industry. Such a gesture will not only help a professional to open doors to new people in life but also new opportunities. It can also lead to a new platform where crucial information can be shared and trusted.

Corporate gifting lets a professional or a business person come closer with the industry as a whole. Thus, one must take corporate gifting as a dutiful responsibility towards one’s own growth.

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Importance of Branding in Corporate Gifting

‘Gifting builds relationships, and how you present is critical,’ says Sethi. For example, there are not many people today who would show off a set of glasses with the company’s name emblazoned on it, even if they are made of crystal. No one likes to be perceived as a free loader. And if the receiver can afford glasses without company logos, why would he use those that have them? ‘People give these gifts away to their peons. The only person these gifters please is their own boss, who wants to see a big bold company logo.’ If the company name must be used, feels Sethi, then it should not be intrusive, or it can be used on the package or on the card.

Some companies are not gift-oriented, and this often has to do with the industry they work in. ‘People seriously concerned about their business are hardly concerned with gifts. What matters to them is value created for them in their business,’ says Roshan Lal Agarwal, Head – National Sales, Foseco India Ltd, an industrial chemicals company which sticks to giveaways like calendars.

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Gift Giving Is Enormously Important To Every Consumer Business

Until now, the business of gift giving has been virtually ignored from a research perspective, yet its impact on the national economy, on retailers and consumer goods manufacturers is tremendous. The last quarter of year, the ‘gift-giving shopping season’ accounts for nearly one-fourth of total annual sales among the class of retailers, which includes home furnishings and appliance retailers, clothing and accessories, sporting goods, hobby, book and music stores, general merchandisers, and other miscellaneous retailers such as office supply, stationers, florists, and gift stores.

And that doesn’t even include the regular, routine gift-giving that occurs throughout the year for birthdays, anniversaries, weddings, housewarmings and holiday occasions, such as Mothers Day, Fathers Day, Valentine’s Day etc.

Because people always have and surely always will give gifts, the industry has simply taken gift giving for granted and built a 5000 cr. industry on this assumption. But giftware companies and retailers are discovering that the consumer market is shifting. While gift companies and gift stores focus on finding and selling the next big gift item, consumers are choosing different kinds of gifts that they find in different kinds of stores.

Today, our society is incredibly affluent with most consumers having all the material goods they could possibly need. As a result, when shoppers go to the store, they rarely are driven by a need to buy anything, rather their purchases are based upon a desire to achieve an experience or a feeling.

The road to business success in the gift industry today is all about the consumer, anticipating their needs, satisfying their desires, fulfilling their dreams. Today, the products we sell are but a means to an end, and that end is a heightened experience…a good feeling …a positive emotion that connects the gift giver and the gift recipient.

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Corporate Gifts everywhere…

Everyone seems to be talking about corporate gifts, from economic times to Live mint, corporate gifting seems to be the flavor of the season.

The economic times had a special supplement about the ART OF GIFTING, this time around live mint has come out with a extra supplement which has given their perspective of corporate gifting.

Live mint talks about 111 gift ideas.. wow that’s really something. Click here to have a look at what they are offering. They are also holding (very similar to the one we had held).


Exclusive gifts with a low cost

Selecting an usable, acceptable and yet, exclusive gift need not be an expensive exercise. Practical considerations do demand an economic caste system, and gifts of different value and design are slotted for different levels and for different target markets, say dealers, or multinationals.

Even at junior levels and in the less sophisticated markets however, customers prefer exclusivity and novelty. They are more likely to appreciate a box of dates with almonds ensconced within than chocolate barfi, or a Rs30/- Chinese clock instead of a classic leather covered address book. As a result, old, traditional items like diaries and table top items have gone on the hit list.

‘How many paper weights and diaries is someone going to use anyway?’ asks Sethi,(Giftex) relating an anecdote of a pharmaceutical company which presented a doctor with a diary. The doctor told the representative to keep it for himself.

While choosing the right gift is important, how you give it is a vital aspect, because gifting is not just about brand recall, it’s about people (probably why corporate, specially BPO’s, are going in for internal gifting in a big way)

Corporate Gifting as a social responsibility: Charity begins at home

Corporate Gifting as a social responsibility: Charity begins at home

Corporate houses have realized that the society requires business houses to steer unprivileged individuals with better education and healthy living conditions. As a social responsibility, corporate houses are beginning to create gardens, make road repairs, build schools, build colleges and connect to the social citizen directly. This helps in branding the corporate identity and helps improve the social conditions universally.

Corporate gifting helps a society ‘evolve’ comprehensively by building a strong community of volunteers that take care of the urgent needs of society.

Especially during conditions when a person requires monetary help for medical operations and surgery, online corporate giants such as MSN, yahoo, and others such as IBM gift people with the necessary financial and emotional support.

Corporate gifting to society helps multiply the benefits and can also be marked as a fruitful investment that will benefit the corporate houses themselves over a long period of time.

Wine: A Premium Gift For The Royal Corporate


Corporate gifting, especially to achieve a company’s relationship building objectives, has taken a new dimension.

Clients are always special and they always deserve a special gift.

There can be nothing more special than gifting a premium wine bottle that adds value to making a business deal within corporate circles.

Since the number of wine lovers is growing at a tremendous rate, wine is leading the list of corporate gifts. Corporate gifting has taken a new leap and is used as a means of branding a company’s image.

Many corporates when gifting a wine bottle add the company logo tag with a personalized message that ensures that the company receives due credit for the same. Along with gifting a wine bottle, many corporates add crystal-ware, gourmet foods and other wine accessories to the gift basket.

Nitin Goel, Sales Director, Tribalware says:

“Nothing beats a good wine bottle, wrapped in hand-made paper and packed in a bamboo basket with a couple of neatly-packed wine glasses as a corporate gift.” (Source: Economic Times).

“Besides providing the perfect blend of informality even amidst ceremonial relationships, a gift of wine symbolizes a celebration of sorts too… which most other gifts can’t match” he concludes.

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Importance Of Giving Good Gifts

The recently launched Cadbury “Tohfa Laya” campaign which talks about how the same gifts keep getting interchanged with each other and the fact that as indians we tend to keep passing on gifts which we may not like.
View the video below to better understand what I mean.

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I am sure we all at some point have done this and some of us still do this with the gifts we don’t like.
Coming back to the corporate gifting aspect, the ad just shows how important is it to give the right gift. If we cannot accept remotely bad gifts from our good friends and relatives then how can we accept bad gifts from corporations.
A bad gift goes in the Auto Forward mode, it keeps passing on. Some may say that its good for the brand that it keeps getting passed on, but one doesn’t realize that with every time it gets forwarded, a consumer knows your brand and will always remember it, BUT for the Wrong Reason. Users will never want to associate themselves with the brand that offers cheap or poor quality.

Therefore the importance to give good corporate gifts to your employees, suppliers, customers etc. i came across this article which said explains the improtance of giving.

“Give to the world the best you have, and the best will come back to you.”
~Ella Wheeler Wilcox, 1855-1919, Poet and Journalist.

Start Thinking and Get Winning!!


If You Think you know exactly what to give and how to give corporate gifts, Here is a chance for you to win BIG!

Giftex Blog is running a unique contest for all marketers, distributors and any one concerned with gifting. Giftex is giving an opportunity to marketers and sales people to showcase their talent for which they will be rewarded. The contest goes like this…

You have to come up with original, attractive and feasible corporate gifting ideas and submit it to us; and if your idea is among the best, YOU WIN!

The universe of gifts and gifting ideas is limitless. Corporate gifting has always been used in the business world, conventional give away such as office stationary, mouse pads, photo frames, mugs, folders or desktop watches customized with company logos or employee name have long been used by companies to create excitement amongst employees, distributors and clients.

But in this dynamic business world, the more diverse your selection of corporate gifts is, the better is the response of your clients. In recent times, newer alternatives such as gift meal vouchers, tickets to live concerts, spa treatments are becoming very popular.
In order to build and maintain business relations it is quintessential to keep the client in mind. One has to be very thoughtful in deciding what to give and when to give.
In order to be above the rest, it has become a customary practice of gifting creative gifts to the various stakeholders of a business.


Here are a few examples to get your imagination running.

1. The importance of corporate gifting has caused an upcoming pharmaceutical company to devise an effective way to familiarize doctors with their new products, they courier an attractively packaged ‘candy’ basket for the doctors along with new product literature & samples. They are thus able to quickly generate strong recall.

2. Telecom service providers are also playing the strategic corporate gifting game! They woo their customers with goodies like sports shoes, gym bags and watches with their company logos or brand colors on new connections or card refills, thus serving as effective promotional tools.

3. Companies are gifting Health Gifts to their employees by sending them to spas to rejuvenate themselves, enrolling them in health clubs in order to keep in shape.

Though corporate gifting is a good concept, it is not an easy task to do and even a slight mistake can make you lose a valuable client.
THUS, from above we see the importance of corporate gifting and we also realize that business gifting and business go hand in hand.

This is a chance for you to explore the unexplored. Come up with pioneering and practical Corporate Gifting Idea, and win amazing prizes!!

How To Participate?

1. users would have to Register with us (very simple)

2. fill in your details (so that we can contact you in case you win)

3. Login with your username and comment (give your ideas) on the on the post/article

4. sit back and relax (we will do the rest)

International Etiquette For Gift Giving: Japan

Varying cultures & traditions across countries also applies to gift giving, what may be considered appropriate in one country may be a cultural ‘faux pas’ in another.

Within the interdependent, global and multi-cultural marketplace of the 21st century, cross cultural differences in the approaches to and practices of business people across the world are important to learn.

Every week we will be covering one country/nation/continent and we will provide a good understanding of the gift giving practices across these countries as to help you cultivate a worthwhile relationship with your business colleagues.


Gift giving in Japan:

  • Gift giving and receiving is considered very important in Japanese culture and it is viewed as a mark of respect or appreciation.
  • The gift need not be extravagant
  • Be sure to gift senior colleagues better or more expensive gifts than their juniors
  • The best time to give the gift is at the end of your stay
  • Ensure that the gift is neatly wrapped but not in white or bright colours.
  • Do present individual gifts in private, in case you are giving a group gift then ensure that all the members are present before doing so.
  • The correct etiquette would be to present the gift with both hands
  • Gifts that are unique or reflecting the receiver’s interests are highly appreciated.

Occasions –
The most popular gift giving occasions in Japan are oseibo, which falls at the end of the year and O-chugen which falls during the middle of the year.

Gifts –
Good gift ideas include top choice beef, fruit and alcohol such as brandy, quality whiskey and Bourbon along with excellent wines.
They also appreciate gifts from high-end department stores like Saks and Neiman Marcus.

You must bear in mind that the above listing is not exhaustive and is only meant to serve as an initial guidance. It would be advisable to do a bit more research before you choose a gift. Always remember that thoughtfulness in choosing a gift would be more appreciated than the cost or size of the gift!!