Corporate Gifting: Making Up Your Mistakes In Business!

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We all do mistakes. Mistakes that change the course of our journey, probably in the negative. And we always require a way to change it soon towards acheiving our goals. These mistakes can be a big distraction, especially if we do it with our clients or even employees.

A mistake while dealing or talking with our clients or employees can disturb the relationship to a great extent. It can create adversity to our business and our experince of life as a whole.

What can we do to cover up or even ask for a chance to cover up our mistakes, especially in business?

One of the best ways would be to send a bouquet of flowers, preferably roses, with a small card describing that you accept your mistake and ask for forgiveness. Along with it, a small box of sweets/chocolates can also be nice though not neccessary.

Corporate gifting is one way we can get what we want by practicing the art of gifting in the right way at the right time and place.

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Corporate Gifting: Small Corporate Gifts Do Make A Smart Impression!

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We always think that giving a gift that is huge or very expensive makes a big impression and that is the only way to make our colleagues and others happy. People often have this in mind that:

“A gift must be something lavish in nature” 

I completely disagree. A gift is a gift and it doesn’t come in sizes but with a spirit of celebration, encouragement and a deeper understanding. Gifts come with a bond of happiness which makes a person happy. It is not the matter inside the gift that makes a corporate gift special but the spirit attached with the corporate gift.

There is a phrase that I strongly believe in:

“Life is to live, Love is to give and Power is to forgive”

If you really wish to love a person, one of the best ways to express love is through corporate gifting an item such as a small box of sumptuous box of chocolates gift-wrapped with shining ribbons and a gold-satin gift-paper which certainly would be enough to express the warm feelings of your heart.

The point is each corporate gift is special irrespective of what it contains materially as each corporate gift comes along with a handful of love. Thus, a small corporate gift can also be enough to establish a bond with people.

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Corporate Gifting Clerks And Office Staff!

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Every office has some staff which does minor work. More often than not, they are disregarded as minor people who dont have any skill or any education. Many-a-times, they are even ill-treated for petty mistakes such as a tea spill-over or even not able to do work on time.

The office boys or peons are human beings and they have to be treated carefully and respectfully. They do a lot of work for so many people in the office and are still not appreciated for the work they do. Apart from financial rewards, every individual whether a peon or an office boy requires a spiritual reward that emphasizes their intrinsic qualities as a human being.

Every individual in an office desires to be loved by the others for whatsoever and whosoever they are. It stands the same for the peons and other office staff.

Gifting a nice gift for people who contribute in those very small ways can enable you to increase their bonding with your company. Even a small token of appreciation would also do a lot to their morale. A gift that includes some very good clothes such as a nice t-shirt or sari, or even some sweets can be a great token of love towards them. Ultimately, gifting them stands as an incentive for them to work better within the company.

Make a note. Their gifts should be gift-wrapped in a very authentic and unique way that emphasizes their contribution to the company.

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Tips On Corporate Gifting Crockery Items!

While you are shopping, you suddenly show up near a crockery market. You will definitely find vases, tea cups, mugs, and specific items made of china clay there. Now, gifting items such as ones made of china clay can be a good gift just for the show of it. However, It has a certain disadvantage.

These items made of china clay are breakable easily at a fraction of a second. Moreover, if you are buying from a local market, you might not end up with a quality that you desire.

Buying a cutlery though isn’t a great or even a very bad idea; here’s what you must take care while buying them:

  1. Buy from a branded store. This way, if there are small defects, you can catch hold of the store manager and get your gift replaced. Keep the bill safe with you.
  2. Have a “Handle With CARE” label attached on the box within which the gift is placed.
  3. Make sure you place the cutlery item in a box that is strong enough to hold the cutlery intact even if the box falls off the receivers hands.
  4. Gift-wrap carefully.

Pointers To Avoid Choosing Bad Corporate Gifts!

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There are some quick points that one must note while corporate gifting items:

  • Know what gift items can be an embarrassment to the receiver. For example, if you are gifting anti-smoking pills to a smoker, that would definitely be an embarrasment.
  • Know whether the person at the receiving end is a gadget freak or not. If not, don’t embarrass your self and the receiver by gifting a gadget to a person who is going to maybe sell the gadget off to encash it for money or put it in the trash box. Moreover, there are many worthless gadgets all around the marketplace.
  • Know what the other person would like to have rather than just knowing what they are passionate about. There’s a difference between the passion of the person and the person’s requirement at a given point of time.
  • Know what the person won’t like to have et all. Thats very important.

Indeed, gifting is done to make the person happy and smile with delight, not to embarrass. So, just keep in mind 😉

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Corporate Gifting: An Opportunity Or A Need?

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We usually gift our colleagues and others during occassions, but why?

Well, we gift not just to celebrate the occasion but..

To express best wishes on the occasion to the receiver.

The receiver could be anybody whomsoever you connect with in your daily life.

So, is corporate gifting a neccesity or an opportunity?

Ask these questions to your own self:

Is it that your business will suffer if you dont gift? 

What is the purpose of you gifting someone? 

What will be the result if you do or dont gift someone? 

I personally don’t think corporate gifting is a neccessity all the time…

Because it is certainly an opportunity to improve relationships.

Corporate gifting is mainly done to exchange best wishes rather than

just show that you care for your clients irrespective of whether you do or don’t.

Frequently gifting your clients might show up as a lower scale of self-value from your end.

This might lead you to an awkward situation when you stop gifting after gifting consistently.

The timing is very important while gifting people.

One must have a valid purpose while corporate gifting people, especially clients,

otherwise it shows up as a negative remark.

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Corporate Gifting To Retain Customers!

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“Customer is king”. This phrase is very well known amongst business houses across the globe. And customers have to be treated very well since they are always special to one’s business.

Sometimes a trader has to go out of the way and deliver more than what is expected by the client in terms of quality as well as quantity. If you are a trader and you certainly over deliver, then you are not having a problem retaining your clients more often than not. But what if you’re not able to deliver what is expected in terms of the agreement signed, you stand to lose a client. In situations like these, a trader can retain the client if the trader organizes a meeting with his/her client and discusses the reasons personally why they fail to meet what is expected. This is the right time to choose a corporate gift for your client and tell them how much you value them. This way, you can even convince them on the points that they would naturally disagree. A box of premium quality chocolates found nowhere locally can be a big delight as a corporate gift.

By gifting an exquisite but simple gift can do wonders and help a trader retain their clients well enough for a long long time. Though what is expected has to be met, there are times when the expectations seems very unrealistic. A trader can even communicate the same to the client and keep their clients doubts about a trader’s product/service at bay.

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Tips on Gifting Gadgets!

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While you are on the lookout of making the right choice for a corporate gift, you suddenly land up near a gadget store which all the latest electronic gizmos available. Naturally, you decide that you wish to buy a gizmo for your boss. Now, would that be a great idea?

Well, if your boss is not a gizmo freak – then it’s time you look out for something else. But if your boss loves all kinds of gizmos, then it would be a great thing to gift a gadget.

Now what kind of gadgets can you gift?

Here are some ideas…

  • Digital Cameras.
  • Digital Music Players.
  • Blue-Ray Disc or HD-DVD Players.
  • Digital Camcorders.
  • iPod’s.
  • Home Theater Systems and Accesories.
  • Mobile Phones and Accesories.

Generally, gadgets turn out to be very expensive. If you can’t afford it, don’t buy it just to please your boss. If you can afford to gift a gadget, then you must choose a gift that your boss will use more frequently rather than keep it on the showcase.

Some really important things to note:

While gifting a gadget, make sure you pass on the manuals, installation set and warranty card to the person you’re gifting. Make sure you buy the gadget gift from a renowned distributor or dealer. Make sure you keep the bill safe with you, even though you wont show the details of the bill to the receiver as a gifting etiquette. Make sure you check the gadget, test it before you even gift-wrap the gadget.

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Corporate Gifting To Celebrate Birthdays!

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A birthday is special to everyone and it must celebrated to make it memorable forever. It is a day when we celebrate the birth and existence of our beloved friend/colleague/family member/relatives. Gifting a person on a birthday is not only essential just because everyone does so but to show a mark of respect, love and friendship.

In most corporations, birthdays of employees might be frequent every few days. A company has to take special care to make sure they wish their employees “A Happy Birthday” in a very special way. A company has to make sure that they give a special message to their employees on birthdays. The special message could be anything like:

You’re a Special One, and We feel Special to have you with us. We are delighted that on this day! You were born and We wish you a very “Happy Birthday!”. May God Bless You and May All Your Dreams Come True.

We long to see you with us, possibly, forever in our endeavors.

On Behalf Of The Company Management,

D. G. Singh. 

On this day, a small surprise party with a special cake can be a great thing to have. Along with it, there should be a gift that the company must give to the employee whose birthday is being celebrated. The gift could be a box of chocolates, gift vouchers,  a nice t-shirt or even something that the employee would love to buy.

Celebrating employee birthdays with warmth is a must and corporate gifting on employee birthdays helps promote the company’s goodwill.

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Corporate Gifting Interview With Mr. Siddharth Somani

Hello Readers,

Today, we are glad to bring you an interview with Mr. Siddharth Somani, MD – Everplus Plastics Pvt Ltd to state the marketers point of view with regards to corporate gifting. Marketers of corporate gifts have to make a choice. They have to make a decision about what gift should be delivered to whom and when. They are the one’s who facilitate the happenings within the corporate gifting world. And certainly..

It is important for marketers of corporate gifting to know what other marketers think, why and how? Here’s a little questionnaire that gives a brief about a corporate gifting marketers viewpoint.

Questionnaire For Marketers

1. Does Your Company do Corporate Gifting?

Yes.

2. How much on an approximate basis does your company spend on corporate gifting?

Total combined of about Rs 30,000/- (Approximately US $750, US $1.00=INR 40.00) .

3. What is the most unique gift that you have come across?

Some of the clocks and lamps that I have seen are really smart and unique in their designs.

4. As a promotional tool does corporate gifting impact sales? If yes, can you give an example?

Yes, it does. Gifting is used as a tool for the company to reach various levels of any company, right from the top management to the lower clerical staff. The main idea is company recall. People remember such companies. It becomes part of sales promotion. We do this as a means to improve relations with our clients.

5. What are the type of gifts you would normally receive? Which one has been your favorite?

Gifts vary like consumer electronics, leather bags, teasets, dinner sets, etc. The ones that I really like are useful office stationery – office sets and bags.

6. What are the occasions on which you gift your clients? And what is the gift?

Usually for us Diwali is the main season for gifting. Our gifts are usually rockery, leather bags, teasets, dry fruits and silver plated items.

7. Do you read blogs or go use Social networks like Orkut? Which one?

Yes. Orkut, facebook, etc.

8. Do you know that there is an Indian Corporate Gifting Blog (http://blog.giftex.in) ? Would you visit the blog?

Yes and I have been before today also.

Thank you Mr. Somani for giving us your views on corporate gifting with a marketers perspective. We are glad to hear from you. If any other marketers/companies/sales people wish to tell us their views on corporate gifting, you can contact us by leaving your email ID and comments below.