Mumbai’s leading publication DNA carried a special article on the art and trends of gifting. It narrates how shoppers are turning to books to fill the stockings of their near and dear ones.
The report is as follows: “Mumbai city’s venerable Strand Book Stall says Rhonda Byrne’s The Secret continues to be a bestseller. “I’ve bought The Secret for my husband this Christmas,” says newly married 29-year-old Sunita Banerjee. “We are looking at buying an apartment in the city, and I want to leave no stone unturned. If The Secret can help us, then my husband needs to read it.” It’s also a time when NRIs visit town and purchase books.
The report mentions that bestsellers and the occasional classic seem to be the choice for last-minute buyers. “Books are a personal choice. Unless you know the person well, chances are you’ll land up giving them something they already have or read,” says 39-year-old Binal Shah. “New authors are a safe bet.” One Pratik Doshi is ‘hunting’ for Nick Bantock’s The Griffin & Sabine Trilogy — a series of graphically illustrated books that tell the story of two lovers through letters and postcards.
The DNA report details about Granth’s and Crossword’s special Christmas section, with activity books and compilations like Famous Stories From The Bible. The store’s bestselling fiction list is an eclectic collection of the old and the new. Harper Lee’s To Kill A Mockingbird, Mohsin Hamid’s The Reluctant Fundamentalist, Kiran Desai’s The Inheritance Of Loss and The Witch of Portobello by Paulo Coelho, all make an appearance. The non-fiction section includes Thomas Friedman’s The World Is Flat, Dev Anand’s Romancing With Life and Larry Bossidy’s Execution.
Those looking for something different, check out The Case For India, written in 1930 by historian Will Durant. It was banned by the British Raj and, according to Strand’s store manager, who has been quoted so in the DNA report.
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