Electronic gadgets and high end gizmos are on top of the shopping list of Diwali buyers. A TOI news report describes how buyers are turning up at electronics goods, computer and mobile shops to grab their choiced devices. LED TVs and induction cooker seem to be ruling the roost this year. The locals in Northern cities like Kanpur are queuing up at the ‘kheel-laiyya-gatta’ shops to purchase puja material for Diwali. Gold is very much in demand despite prices getting sky-high.

The report mentions: “It seemed there was ‘gold rush’ in the city on the occasion of Dhanteras on Sunday. Hundreds of buyers had emptied their wallets, buying gold, silver and diamonds. People consider it auspicious to buy such articles on this day. Those who can’t afford to spend on gold were seen buying utensils and other electronic goods. But everybody was busy in shopping on Dhanteras.

Women were busy buying ‘Ganesh-Lakshmi’ idols and utensils. Men were seen in electrical goods market.Connoisseurs were seen browsing, jewellery designs at stores. Those who opt for gold as investment buy coins. People were also seen buying gold coins from banks even after knowing that these are always cheaper at the jewellery stores. Garments and apparel top the list of mandatory purchases. Utensil shops registered brisk sale. Shops selling Ganesh and Lakshmi idols were overcrowded.

Another ET report stated: “Retailers such as Shoppers Stop, Lifestyle, ITC Wills Lifestyle and Future Group, and consumer electronics companies such as Samsung and Sony say the Diwali shopping frenzy has picked up early this year, since Dussehra in late October. They report that average billings sizes have increased 10%-15% year-on-year, as premium products such as large-screen televisions, smartphones and designer wear are moving off the shelf faster. Director of a Kolkata-based electronics retail chain, Great Eastern, informed that consumers were responding positively to offers on most premium products.

Almost all companies are offering more trade incentives to retailers and gifts to consumers to push sales of premium products, since a lot of inventory was stuck throughout the year,” he added.

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