Managing point of purchase is now becoming more and more important in the sales, marketing & communication mix. Brand managers are looking to address the different and sometimes conflicting interest of manufacturer, retailer at the point of purchase. It is viewed that these products are the final influencer at the time of buying, with competition between offline and online where online eating into the offline space; POP is assuming an important role in consumer decision making in ever before.

Not just completion between online and offline, but also the cost of space is critical for the retailers and hence brand managers give utmost importance to POP. Since a smart display could have a direct impact on the buying decision. Currently these are viewed as more effective than discounts.

pop-red-bull

Point Of Purchase Display (source – coroflot.com)

 

Today with automation point of purchase products have combined their effectiveness with automatic dispensing machines and added another dimension to the retail space. Products are specifically designed for different kinds of stores. A smart POP mix attracts attention, facilitates, product inspection selection to several shoppers at the same time. It could also have an entertainment angle which is what makes POP products important in any branding, sales & marketing mix.

 

Promoted by Giftex, where you have exhibited earlier, this exhibition is the successor to the Giftex Summer Show. For more information please call us on 022-22075256/57/58or drop us email at: sales@ppai.in. For regular updates visit www.ppai.in

 

Article Source – Promotional Products Association of India


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