There is a definite link between corporate gifting to clients, employees and trade partners and tangible increase in business associations. Should this proposition not be enough to give you the confidence to make specific RoI (return-on-investment) projections in your marketing plan? In this context, here are some key aspects of a festive corporate gift plan that are often overlooked:

  • Many businesses prefer customized gifts, which carry a logo, hoping to create a lasting impression in the minds of recipients. When the item is a utility one likely to be used on day-to-day basis like a calendar, or coffee mug, there is a tackiness quotient to consider.
  • The customized items with a logo may make great trade show premiums or perfect leave-behinds, but they could never be considered deeply heartfelt gifts. It makes sense to indulge in blatant self-promotion only in cases where a gift’s logo does not create emotional damage to the user’s ego.
  • Opt for a creative idea. Your gift must be different and thoughtful, innovative and contemporary. It must help you and your brand stand out from the clutter. Instead of choosing a plain diary you may gift one made from handmade paper complete with the recipient’s name embossed on it.
  • If you are giving a gift to someone from a different country or culture, be careful about the selection to avoid any embarrassment. Make sure that the present is classy.
  • Deciding upon delivery and distribution mechanism of gifts is equally important. After you have finalized and packaged a gift, the issue is whether to courier it or present it in person? If the relationship warrants it, the idea of sending it to the recipient’s home can be considered to add a personal touch, especially when the gift commemorates your corporate friend’s personal occasion coinciding with a festival, or so.

The above tips will help you maximize the ROI of your gifting plan.

Tags: , , , , , , , , ,

Related Posts

Corporate Gifting

Giftex 2017 Exhibitors Talk – High Spirit Commercial Ventures

Giftex exhibitors talk about their experience and expectations about Giftex. Have a look. Have you seen that light on a child’s face on receiving a gift? No different delight can be seen in adults too. A Read more…

Corporate Gifting

Giftex 2017 Exhibitors Talk – Omkar International

Giftex exhibitors talk about their experience and expectations about Giftex. Have a look. Q. What kind of product categories / sub categories do you offer for the Expo? Ans.  Turkceramics by Omkar International brings to India Read more…

Children Gifts

Giftex 2017 Exhibitors Talk – My Happy Box

Giftex exhibitors talk about their experience and expectations about Giftex. Have a look. Q. What kind of product categories / sub categories do you offer for the Expo? Ans. We offer a wide range of Intelligent Read more…