Sportswear has surely made its way out of the rough n tough gym bag to enter the high-flying wardrobes. As a result, most fashion labels are getting sportier.
For example, Boss Hugo Boss last year launched its brand Boss Green to complement its popular Boss Black range of formal wear in India. The brand manager of Boss Hugo Boss, India, mentioned in an interview: “It’s a collection for those who don’t mind doing business at the golf course. They probably wanted a choice of luxury sportswear that wasn’t available at all. Those who earlier would (compulsively) wear blazers to after-work parties have switched to golf wear.”
The reasons are obvious; the look is rather simple and informal with golf T-shirts, jerseys, jackets, trousers, and shoes. Designer Narendra Kumar’s captivating collections for men have had a sporty edge. His collection for Spring/Summer 2009 at LFW 2008 went a step further.
The line was inspired by sportswear with cropped cabin jackets, denims and formal track pants. India saw a funky fashion-sport tie-up when Reebok got a psychedelic makeover – shoes in bright colors like orange, pink, silver, red and blue, topped with superb Swarovski and sequins as well as activewear under the Reebok label Fish Fry.
High fashion is indeed meeting mainstream everyday clothing. The trend is quite pronounced in the West and is catching up fast in India. A big workout culture is developing.
Take the case of actor Deepika Padukone who likes to wear short dresses to go with metallic sneakers & hip hoodies with three-fourth trousers. To party with friends, Nina Manuel often slips on her black Puma dress with orange-n-white boots from the Missy Elliot line. She might pair shorts & stockings with a purple halter Puma top.
Malaika Arora Khan often shares her sister’s liking for tracksuits. So the next time you are shopping for someone who is sporty type, you know where and what to look for.