Dealing with a curious topic of ‘gifts and the receiver’s psychology’, an investment strategist tried to find out what happens if one does not get a much desired gift.

An investment strategist by profession, B. Venkatesh, recently made some pertinent observations regarding the social relevance of gifts. He penned two interesting articles in the Business Line column Simple Economics that explored different angles of the gesture of gifting.    He started off by narrating: “It was my birthday recently and I was expecting a certain book as a present. I did not get the book, but received some useful gifts. I began wondering how it would have been had I received the book I wanted. Neuroscience seems to have an answer to this behavior.”

How, the writer posed a query, and then tried to explain the phenomenon by mentioning: “It is all about the dopamine. This is a naturally produced chemical in our body. It is the cause for our pleasure or depression when we unexpectedly get or do not get what we want. Suppose I were hoping to get the book myself.

My wife, understanding my passion for quirky psychology, gifts that book on my birthday. That would be a surprise — a pleasant one at that. My neural system would release more dopamine and help me enjoy the moment and some beyond.

The writer noted, tracing his emotions, that if he had expected his wife to gift him the book and she did, it would not have been a big surprise. So, his neural network would have released less dopamine. That means less pleasure!

But what happens when the person does not get the desired book as a gift? His or her neural system goes on strike and stops producing dopamine. And that pushes the person into a state of depression, prompting over-reaction at times…

Tags: , , , , , , , , ,

Categories: Tips

0 thoughts on “Gifts and the receiver’s psychology”

Leave a Reply

Related Posts

Brand Building

Food Hampers :- Essential Corporate Giftings

  The ‘GIFTEX 2016’ exhibition which is scheduled to take place between the 29th of July – 1st of August 2016 at the Nehru Center has reinvented themselves with the shifting trends. ‘Giftex’ was launched Read more…

Brand Building

Block Your Dates..

With 29 years in corporate gifting, GIFTEX is India’s largest corporate gifts exhibition. Exhibit your new age gifting ideas and reach out to right audience at GIFTEX 2016. Get established as one of finest in Read more…

Brand Building

Giftex 2016 is here !!

  With close to three decades of experience ‘GIFTEX 2016’ is a one step solution to analyze and research about the various relevant gifting solutions that can be availed. The upcoming festive season provides corporates Read more…