Gifting vendors need to understand what buyers want

There is absolutely no doubt that technology and the Web in particular has changed the realm of gifting forever. The trends are evolving, of course, and retailing of gifts appears to develop new flavors every season. In the recent times, Social Gifting has become the new buzzword and e-commerce will continue to hold the key as far as the industry is concerned.

More and more people are taking up to social media platforms for their purchasing decisions. You can approach them in groups or individually, so as tap their rising purchasing power and prompting them to buy e-gifts for their family and friends.

As the major hub of e-commerce action, Facebook was in limelight. The platform let users send paid-for/discounted or even free gift cards to other users via apps from many gifting companies. Many popular social apps were developed to allow Facebook members to purchase gift cards, which could be retained on mobile devices. Such applications largely revolve around contemporary technology trends, namely social networking, mobile shopping, and online gifting.

A major advantage of social gifting is, when an e-gift recipient logs onto the website or walks into an e-store for reclaiming the gift, he or she is highly likely to buy something more. Now, retailers are realizing the fact that social gifting provides them with the chance of engaging shoppers by paying much less in comparison to conventional ad campaigns. More focused browsing will lead to greater conversions, as shoppers linger around for a greater amount of time in an online store, making them to spend more. Hence it is important that you push for a positive and prominent brand image, online!

Consumers seek discounts and exciting offers especially during the holiday season, a trend that cannot be overlooked. ‘Self-gifting’ is something very peculiar that is being noticed by behavioral analysts. Impulse and sort of self-reward purchases is a trait that can be capitalized by smart retailers.

Quality gifts for both individual and corporate purpose will always remain in demand despite the prevailing economic scenario. People want to be creative and at times, offbeat with their gift selection, something which vendors need to keep in mind, while positioning their offerings.

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