Branding and team building on the eve of Makar Sankranti
The festival of Makar Sankranti and kites go hand in hand. It’s a perfect opportunity to spread cheer and generate some goodwill.
The festival of kites, til-gul laddoos (sesame and jiggery) and gacchak gives a good chance to align with the popular motifs. People of all ages, cutting across the cross-section of the society, pick up their favorite kite designs.
Bollywood star Amrita Rao quips in an interview: “The sport mirrors our aspirations and inspirations. Just like our dreams and ambitions, the kite soars higher and even after it’s cut, it will glide down gracefully.” So there’s a lesson to be learnt for all of us, as to always keep flying high, never give up, and accept failure graciously.
In a way, kites provide a good opportunity for branding. But instead of simply printing a ubiquitous logo of your company, why not keep in mind the popular trend, and accordingly design or gift kinds that are popular? Last year Bollywood symbols were in demand, whereas kites that flaunt tinselville stars seem to be grabbing for attention along with those bearing Anna Hazare and the World Cup winning Team India this year. Actor Vidya Balan in her ‘Silk’ avatar of The Dirty Picture also surfaces on the kites.
Kites bearing the social activist, cricketers, and those of the Bollywood beauties are very much demand. The kites made of PVC plastic in the range of Rs 10- Rs 250 are also popular because they are more durable. Why not organize a kite-flying competition for your staff, and give an award to the winner to create a sense of unity and build team spirit.
Festivals like Makar Sankranti provide a perfect opportunity to bring your employees, colleagues, business associates, clients and partners together, keeping aside professional relations and bonding in a more informal manner. This helps build a rapport with the people who matter to your business. Even popular celebrities can be invited to add a tinge of glamor to the event. This will be a good promotional activity and an apt, occasion based branding exercise.
Tags: Best corporate gifts, Business etiquette, corporate gifts companies, Gifting events
