While chalking out a corporate gifting plan, it is important to understand the entire chain from the perspective of a vendor. Let’s now look at some of the key factors, which need to be considered:
Position and stature
This is probably one of the most crucial things that you need to keep in mind. It is necessary to consider the stature or traits of the person you are gifting. A gift needs to match the person’s standing in public and social life and also his or her importance to you and your business.
Customize your offering
To find a gift that is well appreciated, you need to be attentive enough to know exactly what interests your most valued clients. Do they love any particular sport? If yes, do they follow and support certain sports teams or players? In terms of pastime or hobby, what do they prefer?
In other words, understand his or her interests, likes and dislikes, lifestyle and work profile. This would help you identify a gift which would be of some utility value. For example, a leather folder would be handy for somebody on the move. Of course, all this is easier said than done, so how exactly can you achieve your goal?
You should deftly try to know if the customers prefer a particular genre of music or like a specific style of painting. Which singer or painter do they admire? These are things that you may cleverly pick up or grasp during the course of doing business with them.
All this will need good observation skills and attentiveness on your part. If you are unsure about what someone really enjoys, there is nothing wrong in asking that person about it, instead of making a wrong gifting choice. You can even contact an assistant to get some useful insights about likes and dislikes.
Given above are a few pointers for you to consider while selecting a corporate gift. You may customize the offering, as mentioned before, based on the budget, occasion and the recipient, to impart value and meaning to your gifting strategy. Also, on basis of a peculiar scenario, a vendor/ manufacturer can make certain assumptions regarding the logistics and scale of the exercise.
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