A velvet jacket with exquisite Swarovski detailing, a corduroy mini skirt, a double-breasted denim jacket, a pinstriped shirt, a trendy knit tie, a nice neon green belt studded with dazzling diamantés and fabulous pink ballerinas.

It’s wrong to think it’s only the high street that’s really street-smart! In fact, you can now hit Puma, Reebok, Lacoste, Nike and Adidas stores for latest fashion apparel and accessories.

These fantastic fashion apparel and amazing accessories will make a wonderful gift for someone who is sporty and contemporary in attitude and outlook, which reflects in the person’s appearance and dressing style.

To offer you ample scope for selection, Lacoste has on offer a range of funky as well as formal shirts and jazzy jackets for both men and women, besides jeans, trousers, and ties. On the other hand, the Nike Sportswear (NSW) range comprises sizzling sports-inspired fashion product portfolio with prints, exquisite embroidery and just more than a little bit of bling you are looking for.

You will find that shelves at Puma are decked with sunglasses, comic strip-printed handbags, beautiful ballerinas, metallic sneakers, belts in neon colors with crystal buckles, and gold clutches. Their superb sports lifestyle collection is not for the field action, of course.

Gorgeous gym wear is another category worth considering. Metallic boots from Adidas are available at Rs7,999. As is apparent, the popular brand’s business strategy for the evolving Indian market is to focus on sports trendy lifestyle rather than churning hard-core sporting accessories and equipment.

As amply made clear by managing director of Puma Sports India Pvt. Ltd., Rajiv Mehta, in an interview, it gives them a clear edge over other leading sports brands. The brand has already tied up with designer Alexander McQueen internationally for a fashion line.


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