Here is an opportunity in the offing for those keen on gifting exquisitely crafted, classic and glittering gold items. According to media reports, the World Gold Council is all set to explore spiritual connection of the popular yellow metal with India’s heritage and mythology. 

WGC, as is known, has developed into a worldwide organization funded by the leading gold mining firms. The council apparently is searching for the precious metal’s intrinsic value beyond prices. It is thinking of appointing an expert on Indian mythology, Dr Devdutt Pattanaik, as a consultant.

The famous writer of several research based books comprising ‘The Book of Ram’, Dr Devdutt Pattanaik will be mandated to come up with innovative ways for fitting gold in spiritualism. As reported, the council is likely to engage him for the project by October. The first glimpse of the concept is slated to be offered by as soon as April 2010.

Now, gold is considered more as a valuable asset for future. Primarily stored more for its ornamental value in the past, people now hold it as an investment. However, WGC is trying to look at gold beyond just market price. For this it will try to strike a mythological chord with those spiritually inclined. The council is planning to work with leading temples trusts like Vaishno Devi Shrine Board to manufacture jewelry items, either by themselves or by engaging local manufacturers.

Ajay Mitra, MD (India sub-continent) for WGC, has been quoted as saying: “The concept has immense potential; the metal will not only accumulate all the known forms of mythology like forming symbols (such as trishul, om), rituals and telling story, but will also bridge the gap between the ancient art of story-telling and rituals as of today.” 

These gold artifacts with a spiritual connection, once they are released, are bound to make a popular gifting choice. 

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This entry was posted on Friday, July 3rd, 2009 at 9:47 am and is filed under exclusive gifts. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.