Gold, as the experience thus far shows, is preferably commoditized in the country. It has some inherent emotional and spiritual strength in context of Indian history and mythology. If the connection is explored well, sales and marketing of gold artifacts holds great potential here, according to historian Dr Devdutt Pattanaik.

As we reported in the previous blog, he has been engaged by World Gold Council to explore its intrinsic value. As mentioned, WGC is looking to strike a sentimental chord with those who are spiritually inclined. It is set to tie up with leading temples trusts such as Vaishno Devi Shrine Board for manufacturing jewelry items. WGC is targeting the segment of an affluent working population, in the age group of 35-40, who has the capability to buy these luxurious items. It aims to bring precious luxury items and more affordable jewelry.

Of course, on other side of the spectrum are leading jewelry designer brands like Tanishq that regularly comes up with contemporary collections. A case in point is their popular Jodhaa & Akbar. The Jodhaa Akbar pretty Pret Line is a series of jewelry in 22k pure gold - brilliantly embossed with precious and semi-precious stones in Polki, Kundan, and magnificent Meenakari works.

As the name itself suggests, the captivating collection is inspired by royal jewels of epic love saga of Jodhaa-Akbar. It has on offer the power of the nine planets; the energy of nine gemstones brings good fortune to the wearer and chases away evil forces.

Here are more exquisite jewelry sets that you may well consider for collection and gifting. One among them is Nirvana diamond jewelry range, ravishing diamond jewelry series that looks to address the new age customer who buys jewelry as a fashion statement, and not merely as a valuable to keep.

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This entry was posted on Thursday, July 9th, 2009 at 8:43 am and is filed under exclusive gifts. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.