Selecting an usable, acceptable and yet, exclusive gift need not be an expensive exercise. Practical considerations do demand an economic caste system, and gifts of different value and design are slotted for different levels and for different target markets, say dealers, or multinationals.
Even at junior levels and in the less sophisticated markets however, customers prefer exclusivity and novelty. They are more likely to appreciate a box of dates with almonds ensconced within than chocolate barfi, or a Rs30/- Chinese clock instead of a classic leather covered address book. As a result, old, traditional items like diaries and table top items have gone on the hit list.
‘How many paper weights and diaries is someone going to use anyway?’ asks Sethi,(Giftex) relating an anecdote of a pharmaceutical company which presented a doctor with a diary. The doctor told the representative to keep it for himself.
While choosing the right gift is important, how you give it is a vital aspect, because gifting is not just about brand recall, it’s about people (probably why corporate, specially BPO’s, are going in for internal gifting in a big way)