The gesture of gifting has now taken a whole new context and meaning. Ethical gifting seems to be the buzzword, not restricted to the corporate sector alone. The trend now encompasses a range of actions like raising funds for a noble cause or pledging your wonderful wedding gift, supporting and helping an NGO, etc.
A DNA India news report by Sanghamitra Bhowmik points out that gifting has taken on an entirely new dimension with the internet. GiveIndia’s is one among the noteworthy innovations. The site has a webpage titled ‘iGive’, which can be used by visitors to raise funds for a specific cause or mission that they support or espouse.
Amita Chauhan of GiveIndia has been quoted as saying: “We once had a couple that donated the money they had received in gift during their wedding to an NGO of their choice.”
Gifting eco-friendly products also has caught the fancy of the socially conscious class.
The proprietor of eco-friendly gift shop Eco Corner, Urvashi Mody has been in the business for over two and a half years. They already have several repeat customers for such gifts. Mody sources these eco-friendly products from across the country, as she claims. Her shop displays a variety of them including jute items, stationary, craft products designed by the tribal people and the underprivileged.
Nyassa in the western suburbs of Mumbai is another body that has on offer its line of nourishing natural body & beauty products that it produces and distributes. It was launched in 2007 by Ishwin Anand. The products are manufactured with essential oils and entirely natural materials.
Eco-friendly packaging is also becoming popular.