Generating gainful opportunities of employment for India’s tribal people and creating livelihood resources in a focused and sustained manner is the mission undertaken by the union Ministry of Tribal Affairs. To leverage their inherent artistic skills so as to accelerate the economic development is what TRIBES INDIA looks to attain.
The body provides wider exposure to art and crafts, the exclusive shops of tribal artifacts were set up all over India by TRIFED. They showcase and market the art and craft items – as they have just done at the recent Giftex Summer show – produced by the tribal people. The idea is to demonstrate the mystique of tribal India and its traditions.
The ministry established an organization to take up marketing development activities for Non Timber forest produce (NTFP) on which a tribal spends most of his time and derives a major portion of his/her income. In 1987, the Tribal Cooperative Marketing Development Federation of India Limited (TRIFED) was set up with an aim to serve the interest of the tribal community and work for their socio-economic development by conducting its affairs in a professional, democratic and autonomous manner for undertaking marketing of tribal products.
The institution works in conjunction with these bodies towards a larger goal of tribal people’s upliftment. According to an official note on the site, craft sector has assumed almost one fifth share of the total house-hold industry in the country. However, the revenues earned from it do not fully reach the artisans and craftspeople who remain at the mercy of traders and exporters for both sustained earning and exposure to the marketable designs.
In order to address this problem and to promote the craft and tribal artisans, TRIFED has envisaged undertaking Skill Up gradation Trainings and Design Development Workshops. An exhibition of tribal paintings is a part of this initiative. The tribal artists are invited to demonstrate their art in it.
Ground Floor, General Post Office
Tags: gifting etiquette, gifting to clients, corporate gifting for employees, business gift baskets, promotional products, low cost gifts, Business Gifting
Corporate gifting, business gifting, Worst gifts, Cheap corporate gifts