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The ethics of corporate gift giving

Before giving or accepting any corporate gift, it is advisable to check if either the receiving or giving any gift, the respective company has specific policies regarding such gestures.

For example, companies in sectors like financial services, retail, insurance and media may have a bar on gifting. If not so, there would be certain restrictions imposed on the value (price tag) of a gift or on occasions on which such gifts may be given. It is better to ask the potential recipient if her or his company has in place any policy on gifting. If that is the case, follow it to the core.
Here is some more insight into the ethics of corporate gift giving:
1. Offering gifts during a bidding process is a strict no-no, even if a holiday or a non-working day happens to fall during this time.
2. Lavish gifts like luxury vacations, high-value shopping coupons are viewed with suspicion and should be used with discretion and only after careful consideration.
3. In some cases as a matter of financial disclosure and justification, it might be required to justify the budgets for gifts.
4. Even when there is no stated or explicit restriction, be careful not to send a wrong impression or create the wrong impression with an expensive gift. Anything that might cause embarrassment or discomfort to your recipient or leads to a reprimand can spook a valuable business relationship.

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