To mark the occasion of Woman’s Day, being celebrated internationally, renowned designer Anita Dongre is launching a special Spring Summer Collection with an aim to celebrate the true essence of womanhood!
Anita Dongre’s new Spring Summer collection, even while retaining classic aesthetics, looks to combine it with contemporary touch, tending to new-age feminine versatility. It features fuss-free flowing silhouettes in fascinating feminine shades plus bold solids.According to her, modern woman well understands and truly appreciates the inner beauty of our tradition, realizing the importance of retaining it. I wish to make a well-styled classic addition to her wonderful wardrobe, the designer adds.
Anita Dongre has been at the forefront of the Indian fashion scene for more than two decades. Well respected in the Indian fashion fraternity for her inexhaustible creativity and unrelenting passion, she has carved her own niche, in the process, creating a brand proposition, any designer would aspire to identify with. She is the Creative Director to two popular High Street brands (AND, GLOBAL DESI), and runs CLAY Wellness centre that harmoniously blendes wellness and lifestyle management.
From prêt to couture, classic to avant-garde and traditional to contemporary, Anita Dongre’s creations bear a mark distinctly her own. The designer has to her credit very unique and very individual brands. Her signature labels include TIMELESS, IINTER-PRE’T and GRASSROOT. Each label has exclusive features. For example, Anita Dongre – IINTERPRET, a high-impact globetrotting mix of Indian And Western Wear for those who seek wardrobe versatility in everyday semi formal-to-formal clothing. On the other hand, the latter looks to encourage the usage of textiles made from environment-friendly techniques and revive the Artisan Culture by employing Traditional Textile Practices.
Her inimitable and impeccable creations have graced award shows, global red carpets, international catwalks and the pages of many a glossies, alike. Adorned by some of the foremost celebrities in the country both on and off screen, her collection has become synonymous with unmatched quality, taste and class.
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