Gifts are an ideal avenue to soak all your business stakeholders in the spirit of celebration and success so as involve them. In a way, corporate gifting is part of a larger marketing and branding activity. It helps reconnect and re-establish an existing or nascent relationship with your key clients.
True essence of a corporate gifting program lies in keenness of companies to build a lasting bond with their clients/customers, an opportunity provided by different major festivals. They are a form of social gathering for most religions and communities across India. The rituals are celebrated with great fervor. Gifting clients on such occasions is a must to spread brand identity and generate goodwill. Ideally, treat gift giving as a noble gesture in a larger social context.
However, the selection process of an appropriate gift that would appeal to the receiver is not always as easy as it seems. Here are a few useful insights of successful corporate gifting during festivals or otherwise:
1. Create an occasion than waiting for some holidays when corporate gifts are expected. Identify the key dates and personal occasions like anniversary and other and special days for your key clients.
2. Corporate gifting is a great way to say thank you and also to promote your business, products or services, and to express your sentiments. It’s an avenue that helps enhance companies their image and reputation.
3. Choose an appropriate gift that suits the recipient’s taste and preferences like favorite food, special interests, favorite sport, books, authors and musicians.
4. Make sure your gift is attractively packed. Promotional gifts packed in special boxes from prestigious stores create greater impact. Write a personal note or a card to accompany it.
The ways of celebrating different occasions and festivals are undergoing a metamorphosis with the changing times, and so also the pattern of gifting. There is no doubt about the fact that personalized gifts make a memorable and unique choice.
The Giftex show, held every year, is perfect for those keen on sourcing the best corporate gifting options.