True essence of a corporate gifting program lies in keenness of companies to build a lasting bond with their clients/customers, an opportunity provided by different major festivals. They are a form of social gathering for most religions and communities across India. These festive occasions are celebrated with great fervor by one and all.
Gifting your esteemed clients on such occasions is a must to spread brand identity and generate goodwill. Ideally, you should be treating gift giving as a noble gesture in a larger social context. However, the selection process of an appropriate gift that would appeal to the receiver is not always as easy as it seems. Here are a few useful insights of successful corporate gifting during festivals or otherwise:
1. Create an occasion than waiting for some holidays when corporate gifts are expected. Identify the key dates and personal occasions like anniversary and other and special days for your key clients.
2. Corporate gifting is a great way to say thank you and also to promote your business, products or services, and to express your sentiments. It’s an avenue that helps enhance companies their image and reputation.
3. Choose an appropriate gift that suits the recipient’s taste and preferences like favorite food, special interests, favorite sport, books, authors and musicians.
4. Make sure your gift is attractively packed. Promotional gifts packed in special boxes from prestigious stores create greater impact. Write a personal note or a card to accompany it.
The Giftex show, held every year, is perfect for those keen on sourcing the best corporate gifting options. For the corporate houses keen on sourcing the best and the vast range of gifting options, there is a great opportunity in the offing. Close on the heels of the just concluded shoe in Mumbai, Giftex 2013 in Bangalore will provide just the perfect opportunity for them to check many of the established names from the gifting industry all under one roof.
GIFTEX, STATIONEX & JUTEX 2013 (Bangalore edition)
Venue: Gayathri Vihar, Bellary Road, Palace Ground, Bangalore, India.
Date: Sep 6th – Sep 8th, 2013
11.00 a.m. – 7.00 p.m.
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