Being in the gifting industry since the past 20 years we have come across some really interesting mistakes people make and we thought we would share them so you don’t make the same mistake. All the corporate marketers and sales guys, ensure you use these tips effectively.

• Gifts should always be generic in nature and should not be constructed intimate in any way.
• One should always check the company protocol on gifting as some companies have gifting rules.
• The most common mistake made is the person’s name is misspelled. Avoid that.
• If you have a set of clients whom you send gifts every year, they need to be sent something different and better so as to look forward to next year’s gift.
• A logo is important but must not be splashed all over the gift it should be strategically placed.
• When you are sending a group gift make sure that the intended receipt ants know one another.
• On receiving a gift call the person or write a note thanking that person rather than sending a return gift.
• When gifting always send gifts to the gatekeepers and assistants because they will appreciate it and so will their bosses.
• When sending gifts overseas always look into the customs rules, thereby making sure you send the right gift and the receiver does not have to pay any delivery charges or face any other legal issues.
• Never give a gift to a formal client (atleast not in the beginning) it makes you look desperate for their business, sending them a card will be appropriate.

These are a few of the pointers that we have gained from our experience, please do share your experiences or tips by commenting on this post.

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This entry was posted on Friday, August 31st, 2007 at 3:08 am and is filed under corporate gifting. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.