Dos and don’ts of corporate gifting on festive occasions
Now that the long festive season starting with Navratri, encompassing Eid, Diwali and Christmas, and continuing all the way up to the new year, is in its full swing, this is the right time to take stock of some key dos and don’ts of corporate gifting on the festive occasion.
We shall help you grasp the basics of festive gifting, so to say:
• First and foremost. It’s important to check the company policy on giving and receiving gifts. Know whether they prefer token gifts or something fancy or jazzy as well.
• One should remember cultural and geographical barriers. Each state and country has its different values on basis of which gifting strategy should be devised.
• Follow their norms. Doing so is important or else you might end up offending the clients.
• When giving a gift to individuals, it’s always a good idea to give a gift that is personalized in nature. Cost is not always the factor; try to follow the person’s tastes and know about his or her tastes.
• For example, if a client enjoys a particular sporting activity, he or she should be given free tickets to that game or a souvenir.
• Gifting should be personal but not too personal as it may create a misunderstanding. For example you should not be gifting a weight loss certificate to a fat person or a box of sweets to a diabetic this may create a misunderstanding.It might be Eid, Diwali and Christmas, yet one should avoid sending gifts that are based on religious themes. Generic gifts work best.
• Do not repeat the same idea. Each year the gift should be different and if possible better than the previous year, thus making the client appreciate it more.
• Putting a logo on the gift is important, but do so in a subtle manner!
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