Corporate Gifting as a social responsibility: Charity begins at home
Corporate houses have realized that the society requires business houses to steer unprivileged individuals with better education and healthy living conditions. As a social responsibility, corporate houses are beginning to create gardens, make road repairs, build schools, build colleges and connect to the social citizen directly. This helps in branding the corporate identity and helps improve the social conditions universally.
Corporate gifting helps a society ‘evolve’ comprehensively by building a strong community of volunteers that take care of the urgent needs of society.
Especially during conditions when a person requires monetary help for medical operations and surgery, online corporate giants such as MSN, yahoo, and others such as IBM gift people with the necessary financial and emotional support.
Corporate gifting to society helps multiply the benefits and can also be marked as a fruitful investment that will benefit the corporate houses themselves over a long period of time.