We usually gift our colleagues and others during occassions, but why?
Well, we gift not just to celebrate the occasion but..
To express best wishes on the occasion to the receiver.
The receiver could be anybody whomsoever you connect with in your daily life.
So, is corporate gifting a neccesity or an opportunity?
Ask these questions to your own self:
Is it that your business will suffer if you dont gift?
What is the purpose of you gifting someone?
What will be the result if you do or dont gift someone?
I personally don’t think corporate gifting is a neccessity all the time…
Because it is certainly an opportunity to improve relationships.
Corporate gifting is mainly done to exchange best wishes rather than
just show that you care for your clients irrespective of whether you do or don’t.
Frequently gifting your clients might show up as a lower scale of self-value from your end.
This might lead you to an awkward situation when you stop gifting after gifting consistently.
The timing is very important while gifting people.
One must have a valid purpose while corporate gifting people, especially clients,
otherwise it shows up as a negative remark.