Unspoken norms and codes of corporate gifting

Find gifts that are unique in terms of appearance and usage. The next step is elegant packaging and actual presenting with grace so that the receiver is happy and not embarrassed. Last but not the least, avoid a gift in cash – either giving or receiving it. Following are few more important codes and ethics of corporate gifting:

• It is essential that you first review your office policy on accepting a gift from clients. Even though it may be a small token gift, if your company policy states that accepting favors in form of gifts needs prior permission or is inappropriate, it makes better sense to return the gift. If a gift from one of your business associates is questionable in nature, it should be preferably returned or refused.

• As far as possible, never make a co-worker or client feel embarrassed or ashamed about generous giving. It may happen that a generous giver refuses to take back his or her gift. In such a scenario, keep a proper record of your correspondence with the person and try to make sure that you have notified the appropriate authority in your chain of command or hierarchy.

• There’s also a way of taking a gift back from the person whom you happened to send a wrong gift item by mistake. Now this leads to a dilemma whether to take it back or let it go. If you indeed have made such a mistake and have ended sending up a wrong gift to a wrong person, the best recourse would be accepting it and explaining the mistake you made and apologize for it. If you wish to take back the gift given for whatever reasons, be polite in talking to that person.

• On other hand, while giving a gift first check what exactly the guidelines are for corporate gifting in your company and also of the person to whom you are planning to gift. If there are any stipulated norms for budget, logo printing etc, understand them clearly. Once you have done so, you can start looking for an appropriate gift.

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