Corporate gifting is very important to maintain good relations with your key clients. If you do come up with an idea of a novel gift for them, it will do the trick for you. Conversely, if you give a gift that really looks silly or makes them feel awkward, you may even stand to lose the deal. All of a sudden you find yourself in an unsavory situation. So you need to be careful and judicious. Of course, with a good selection, gifts can help to build lasting corporate relations.

Corporate gifting is done to promote relationship with our employees, clients and others, as we all know. Imagine presenting a beautiful cross pen to a prime customer with his name on it. It’s the ultimate excitement one can get from a gift and render it the most memorable gesture. In essence, corporate promotional gifting is an expression of appreciation of the client’s importance to your business. Here are some important things to keep in mind in this regard:

• A key aspect of corporate promotional gifting is ‘customization’; i.e. just the manner in which the company’s brand logo can be impressed upon the gift, the customer’s name can be embedded upon the gift too.

• As a rule, the person gifting his/her client must know some very specific details about the client. These specific details could be major characteristics, like/dislikes, habits, age and other facts.
• Getting acquainted with your client’s personality and thinking patterns would make up a great deal while choosing the right gift for a corporate client.
• Every person may love a certain gift and might dislike a certain gift. It is better to know your clients and then choose specific gifts for them rather than pick a random item without knowing the clients’ personality and characteristics. It would do more harm than any good.

Corporate gifting is a gesture that in a small, albeit significant way acts as a recall medium - when the client has to make a decision; your logo appears automatically in front of his eyes thanks to the timely and pertinent gift. Even little things that are personal in nature and spell the difference between you and your competitor will help generate sales and build long-lasting relationships. Corporate promotional gifting will always remain as a premium business etiquette and relationship-building activity.

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Below are the vital factors that are extremely essential for chalking out a corporate gift program:

1. Determine your budget first to get a clear understanding of your corporate gift program. Once you set your budget and scope, next you should define the exact purpose of giveaways.  This will depend on what domain you are and your end user.  Your budget will though, will largely dictate how much you should allocate for the gifting program.
2. When deciding how much to spend, key thing to take into account is the intrinsic value of your business relationship. Based on it, you should make sure you give an ‘appropriate’ gift. Also, consider specific guidelines of that corporate entity and industry. You would never want it to appear as a favor.
3. Just reverse the roles. What if you receive an over-expensive gift? Talk to the giver in person if you think that the gift is too costly, too personal or not really suitable to the occasion or the relationship you share with the person. However, never discuss these things in public with the person concerned.
4. Corporate gifts can serve various roles like Thank You gifts for clients and colleagues; motivational gifts; recognition gifts for employees; new client acquisition; retention of business clients; building brand awareness; promotional products; holiday gifts for clients; trade show giveaways; premiums incentives and incentive programs; award programs; advertising specialties; service and safety awards; and general purpose business gifts and awards.
5. One discreet way to place your logo is leather portfolios. It is normally de-bossed on the cover. Some people prefer to customize with the recipients initials. If you believe you have selected a gift that will make a lasting impression on the recipient, there is absolutely no need to place your logo on the gift. The person will remember you by the gorgeous gift itself.  Also work out how you will distribute it - in person or by courier mail.

In other words, sourcing, packaging and dispatching the gifts demand an on-time and high quality solution providers to manage the specialized gifting related tasks on continual basis.

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If you are keen on incorporating glitz n glamour to your gaudy gift, why not try out brash Bollywood themes. If you do not know how, this is something just for you. Here is a young designer who will do the job for you…

Dazzling designer Nida Mahmood, who admittedly has been a hardcore Hindi movie buff, would always dream of cute little things that we could see only on screen. That set her thinking how those gorgeous elements, which light up a film set, could be incorporated in one’s daily life. She mulled over the idea and integrated with the concept of gifting. 

The unique blend has given rise to a venture called as New India Bioscope. She has set it up with her friend Raul Chandra. It has just been over a month ago and the idea has clicked. She has already been chosen to refurbish the Art Deco Theatre in New Delhi, Nida is also going work for a Hollywood production, designing the outfits.

Spice and variety is the essence of her eccentric gift offerings.  These are no ordinary items. As you would realize, the techni-color fun has subtly spilled over onto ubiquitous objects from totes to keychains. She has added dramatic touch to them, terming it as an unadulterated Bollywood touch. There are captivating tea cups and other kitschy items like diaries, bags and home décor elements.

Prices might deter you, if not the concept itself! Price tag of a Gabbar chair will ring in your ears for days together. It is tagged at Rs 45,000. If you are looking for more affordable stuff, go for umbrellas with rain songs like ‘Pyar Hua’ and ‘Ek Ladki Bheegi Bhaagi Si’ from the 90’s to those from the 50’s etched on them. These cost just about Rs 1,000 to Rs 2,000. A ‘Don’ notebook is just worth a few hundred rupees, while Bollywood keychains come cheaper at Rs 100.

Tags: , promotional gifts, corporate gifting for employees, gifting india, Popular corporate gifts, gifting etiquette, Gifting events, Worst gifts, business gifting, Business Gifting
Corporate gifting

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Diwali indicates the victory of good over evil. To spread cheer, love and light, we celebrate Diwali. The festival is celebrated with diyas, lanterns and rangolis. It is an occasion to share joy and happiness. This is why we give special gifts to enlighten their lives with love and affection.

Make sure your gift this Diwali makes the person happy - be it your boss, your employee, your colleague, or your family friend. You may wonder if dry fruits, chocolates and sweets are among the only options when it comes to gift-giving on Diwali eve.

Well, it’s time that you try to go beyond those traditional symbols associated with Diwali celebration and do something unconventional, even strike a musical note. Look what the magical musical trio Shankar Ehsaan Loy has come up with this festive season. The three have chosen to get ‘musically’ innovative in their very own way!

The ‘breathless’ singer, Shankar Mahadevan gifted his dear friend and colleague Ehsaan, a Sennheiser HD series headphone. The latter was overjoyed to receive the present For him, this was among the most treasured Diwali gifts. Shankar was quoted as saying, “Music invariably brings a smile to one’s face, so this Diwali we thought of spreading happiness with it!”

Sennheiser’s quality sound equipment offers crystal clear sound level with noise cancellation. Loy also opted for the same gift. Even Ehsaan was to surprise with an unusual gift to his family n friends. “I didn’t want to give something they would expect.” Indeed, a gift gets special when it comes as a pleasant surprise. It’s the perfect gesture and truly serves its purpose!

Spread happiness and smiles with musical gifts instead of just chocolates and sweets, is the message from the musical trio of Shankar Ehsaan Loy this Diwali. Tune in to the real joy of Diwali…

Tags: gifting to clients, corporate gifting for employees, Gifting events, Best business gifts, Business etiquette, Best corporate gifts, Gifting occasions, gifting etiquette, corporate gifts companies, Business Gifting
Corporate gifting

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Diwali, the festival of lights, is celebrated all over India and around the globe where NRIs are settled in larger numbers. Diwali, also known as ‘Deepawali’, originates from the word ‘deep’ meaning the light from a row of tiny diyas in order to brighten the lives of each and every one as well as to spread positivity around. In essence, Diwali is celebrated to spread the light of love and hope.

To add value to your gift giving ritual, The Mint publication unveiled more than hundred enterprising ideas. It carried a special edition of the Lounge section devoted entirely to the tradition of gift giving in Diwali.

A series of special features covered a whole gamut of ideas - from environment-friendly products and almost-free gift ideas to splurge-worthy goodie. The idea was to find festive bounty for every budget.

The introductory essay noted: “No matter how lean the year, this is not the time to scrimp. In fact, it’s the season for some serious retail therapy. That’s why we went shopping for some beautiful goodies. There’re price tags suitable for every pocket.”

They made a conscious effort to steer clear of the diyas and candles. Their list covered the whole gamut of items from nice eco-friendly products and jewelry to beautiful handicrafts and fabulous almost-free gifting ideas.

Enlarging the spirit of gifting and giving, the Lounge team noted: “We also believe Diwali is not merely about exchanging gifts. It’s also a time to share our good fortune with those who may not perhaps have as much. Hence they also covered various ideas on giving gifts that have the power to change lives.

The Mint accumulated for readers to gift your near and dear ones to bring smiles on their faces. Click on the link below to check about enterprising gift ideas:

http://www.livemint.com/2009/10/09203732/104-ideas-to-be-everyone8217.html#

Tags: corporate gifting for employees, Corporate gifting India, corporate gifts companies, gifting india, business gift baskets, Gifting occasions, gifting etiquette, Worst gifts, low cost gifts, promotional gifts

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It’s the ultimate festive time of the year when the wealthy and even the not-so-privileged open their purse. Diwali nights are lit up by Cartier blinkers and the air is filled with swish of satin fills. Elaborate card sessions, dazzling diyas, and crackers are the flavor of the season.

The party circuit perks up irrespective of economic conditions and recession. Every host wants to exude splendor. The venue resembles literally ‘mini-wedding’ scene. The food is served on shiny silver plates, and the gifts are hand-painted for that personalized touch. Invites with glittering gold-embossed logos are sent with beautiful boxes of choco-truffles. The guests are treated to an era and aura of royalty.

From designer kaftans to gazebos by the poolside, the pomp and extravagance reaches its crescendo. A touch of flamboyance is evident in everything in Diwali from designer playing cards to handcrafted boxes filled with pearl chocolates and edible diamond. This is the occasion when everybody who matters tries to ‘make a statement’. Baskets of imported Belgium chocolates, rare honey, gourmet snacks, and oysters for gifts are imported. The jazzier the offering, the better…

In gifting, giving and partying during Diwali, signature style is considered important as it is expected to reflect one’s personality. Those with exquisite taste and money in their pockets do things in a real classy way. There are Diwali melas that offer unusual stuff including Baklavas and Swarovski-studded candles.

Amidst all the ostentatious display and pomp, there are few who harp on tradition with old world décor and authentic Indian cuisine. For them celebrating Diwali is about reviving the spirit of Indian-ness. The hosts hence try to keep everything from the food and flowers to gifts traditional. On the other hand, glitzy glitterati gifts could comprise anything from a custom-made Louis Vuitton bag to a Cartier watch.

Have money, will spend, is the mantra this Diwali!

Tags: gifting india, gifting to clients, corporate gifting for employees, Popular corporate gifts, Gifting occasions, promotional gifts, Corporate gifting, Best business gifts, business gifting, Corporate gifting India

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In the previous post, we suggested options for gym membership as an offbeat but highly effective mode to build a ‘healthy’ bond with friends and colleagues who really matter to you and to whom exercise matters owing to their hectic and stressed lifestyle.

You can help them in their quest to maintain themselves that much more with a ‘healthy’ gift. In this post, we shall consider an interesting Yoga-related gift idea. Patanjali’s Yoga Sutra is indeed a fine body of work.

In a short but sweet compilation, the magical personality offered insight into basic tenets of mysticism and various methods for experiencing altered states of consciousness; setting on a path to absoluteness.

Their website states: “Yoga stimulates the parasympathetic system and thus works against stress. Regular relaxation exercises help in developing the witness attitude and help one, to distance oneself from the apparent causes of stress.

Patanjali yoga, if carried out, true to its original spirit as mentioned in the yoga sutras, can truly calm you in body and mind. Right since 1918, the renowned Yoga Institute in the city of Mumbai (located in the serene suburbs of Santa Cruz) has been disseminating disciplined and graded lessons on

Yoga and has been publishing them in pocket editions. These act as a guide on Yoga and meditation practices. There are popular publications such as the ‘Yoga Asanas Simplified’.

It offers a perfect course of Yoga tenets for daily practice. The books, written by authorities like Shri Yogendra, have given a contemporary touch to the ancient science of Yoga.

The valuable offerings like books, VCDs and cassettes at the Yoga Institute present a balanced course of Yoga and techniques of rhythmic breathing during yoga. You can get books, VCDs and cassettes at the Yoga Institute, which make a timely gift under the circumstances.

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As we have suggested in the previous blog, you can consider gym membership as an off-beat but highly effective gift for building a ‘healthy’ bond in every sense. We suggest a few options to choose from…

Gold’s Gym
Launched in Venice California almost four decades ago, it soon became the hub for the development of fitness training, equipment and balanced nutritional concepts. Gold’s Gym received international acclaim. In 1975 when it was prominently featured in the movie ‘Pumping Iron’. It was established as the ‘Mecca of bodybuilding’.

Gold’s Gym is among the largest international gym chains across the globe, recognized for its unique heritage and experience in fitness and lifestyle management. The India chapter of Gold’s Gym began in 2002. Soon the branches grew.

Today Gold’s Gym has gym facilities in various cities like Chennai, Surat, Bangalore, Pune, Ahmedabad, Baroda, Kolkata, Jaipur, Noida, Ludhiana and Jalandhar. Promoted by partners Rajesh Advani, G. Ramachandran and Jagdish K Valecha, Gold’s Gym India has carved its niche in the Indian market.

Know more about Gold’s Gym package

Moksh, the wellness place
Moksh provides Time to pause, and time to heal yourself. Their website mentions: “There comes a time just to pause, ponder, and rethink our life and its priorities. And this is one such time.”

One can try out yoga to find inner peace and joy; do cardio to stay fit; undergo strength training. Their nutritionist guides every member on weight management. Members can use the vibrogym to improve blood flow, and get therapeutic massages at their spa (Nirvana).

They can dance away their worries at the dance studio. This is an opportunity to find one’s feet and get rejuvenated at My Foot Reflexology. Kaaya, their salon, helps one glow.

Aren’t these perfect options for a special kind of a gift that would stay along for a longer time than a conventional gift?

Know more about Moksh packages

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In a blog post, titled ‘Take a cue from Rani Mukerji for a fitness-friendly gift’ published in January 2009, Giftex had noted how the actor looked slimmer in a ‘Rab Ne Bana Di Jodi’ song sequence.

The blog mentioned: “She indeed has lost about three kilos. This is because she is religiously and regularly sweating it out in the gym six days a week for over an hour. Media reports also suggest that she does at least three days of weight training followed by three days of yoga to burn fat.

Working out is not the only thing that she is doing to get a leaner body. Also on her agenda is diet control,” the Giftex post mentioned. She has gone a step further, and lost several inches around her bulging waist, as we informed in last week’s post.

Payal Gidwani, her trainer, has been famous for another popular Bollywood start Kareena Kapoor’s size zero look in Tashan. When she began teaching her yoga, it was not easy. She had hardly any stamina and she would often develop get cramps owing to problems with her nerves.

Payal then conceived a special regime for her comprising an hour and 15 minutes of yoga plus 45 minutes of walking. Slowly, it started showing desired results. The key, of course, is to diligently stick to your schedule. In fact, Rani now very much enjoys yoga. If Rani can, why not you and your near and dear ones?

We suggest you may gift books on healthy eating or low-fat food recipes to them. They would sure like to take a cue from their favorite Bollywood star. You can instill that extra awareness about fitness and importance of regular exercising with such a meaningful gift. You can well consider gifting a gym membership. Isn’t it a genuine gesture of care and love?
 

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If you are wondering how Bollywood starlet Rani Mukerji managed to shed all those extra kilos and unwanted flab before facing the camera for her latest film ‘Dil Bole Hadippa’, the answer is regular yoga practice.

Apart from following a meticulously planned weight training module, she attended yoga sessions, which appear to have done the trick. It took the actress, according to industry sources, almost close to a year to do away with those extra 10 kg, which made her body look a little inflated in front of the camera.

Determined to lost weight in a systematic and natural way, Rani Mukerji approached a team of yoga and fitness experts to get herself a slimmer look. She had hired yoga teacher Payal Gidwani and fitness instructor Satyajit Churasia for ensuring a new slim, trim look.

Satyajit Chaurasia incidentally is the celebrity trainer, the brain behind Aamir Khan’s starting six-pack figure in super hit flick Ghajini. He was quoted as saying, ” It was in April (2008) that Rani (Mukerji) decided to tone up and lose the flab though she has been working out for a long time (with me).”

The duo chalked out a meticulous combination of cardio plus weight training. According to a news report, Rani Mukerji does weight training for half an hour and walks on the treadmill for exact 45 minutes five days a week. She underwent rigorous workout sessions as well, doing 300-500 stomach crunches and stretching exercises daily.

Why not seek inspiration from her, and ‘present’ your special friend or office colleague a healthy way of life. You may join them in the endeavor of trimming that extra flab and getting fit.

What are those offbeat but highly useful gift options, you sure would like to know! Await our next blog post to know more about them…

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