The World Book and Copyright Day has become established as the biggest global event aimed at promoting the pure joy of books and habit of reading. The day has been designated by UNESCO as a celebration of knowledge sharing through books. It’s marked in over 100 countries.

The celebrations are launched in March, with Britain stealing a march, literally over other countries. The origins of the day, celebrated in the UK & Ireland owe their origin to Catalonia, where books and roses were given as gifts on St. George’s Day to loved ones. In Catalonia, on 23 April (Saint George’s Day), for each book sold a rose is traditionally given as a gift. Most other countries hold World Book and Copyright Day on 23rd April every year.

Indeed, giving books as a gift can be a real meaningful gesture. According to a recent survey on gifting patterns conducted by Nielsen India, books were mentioned as their preferred gifting item by 49 per cent people. But the choice was found to be more popular with the mature group aged 45 and above.

To cater to them, many leading bookstore brands in India have opened spacious shops in leading metros of the country where book lovers can discover the pleasure of buying books. They can hang around for as much time as they wish to. One can see even youths leafing through books of their choice, lolling in comfy sofas with their favorite author or genre for company at these bookstores, which indeed is an encouraging sign.

Tags: gifting etiquette, gifting to clients, business gifting, Corporate gifting India, Business etiquette, business gift baskets, Worst gifts, Corporate gifting, , Gifting occasions

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With stock market in a tailspin, people are looking to build a more diversified portfolio of investments that will cushion them against such random and rapid falls in equities. Indeed, stock markets world over have turned topsy-turvy in recent times as the indices have become hyper-sensitive to inflation, recession and any negative macro or micro-economic clues. Experts are advising investors to stay away from the stock markets, and rightly so!

It may be that one of your friends or family members have burnt their fingers in the stock market meltdown. Can you provide them with some succour? Do you want to suggest them an alternative avenue to park their hard-earned money to safeguard and grow it? Is there a way to assured wealth building in these uncertain times? Well, you need not harangue them on risk-free investing. What you need do is just buy a nice piece of art, and gift it to them. It’s bound to fascinate them. Then draw their attention to the fact that many high net worth individuals and non resident Indians are putting their money in art!

Art is now viewed not only as an object of pleasure but also as an attractive asset to hold. Especially, Indian art is emerging as a safe investment option, making it a valuable gift from long-term perspective. What better way of making your friends or family drawing to value investing in art than gifting them a piece of art? What thousand words can’t do, a piece of art will!

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Corporate gifting, Gifting events

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The Internet is a great place to market your products and services. If future is what you are aiming at, pay due attention to power and reach of Internet. Get a head start by pushing your brand online.

A bouquet of your products hosted on a neat, attractive web page can be the most effective and affordable way of taking them to a wider audience. In today’s highly competitive environment, you want to address generic as well target audiences to meet your marketing goals. Creating, hosting and maintaining a dynamic product portfolio on-the-web is a very crucial element in constructing as well as running a highly successful and effective marketing campaign.

A Creative Package allows marketers to create a totally new and innovative product page. It’s the perfect way to realise the intrinsic value of online campaign in terms of the reach.

The biggest benefit of online advertising in form a web catalogue is most notably the opportunity for a user to explore a product - hosted with complete textual, visual and other descriptive details – sitting at home, and making an informed decision.

Ever increasing work pressures, long commutes, traffic snarls, and parking problems are some of the reasons that are driving more people towards the convenient option of online browsing and shopping. You definitely would not want to be left behind in the Internet revolution. You should not miss the golden opportunity that Internet offers to you.

It’s imperative that you have a presence online – a wonderful web catalogue or folio will help you tap the reach and power of Internet.

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In ‘America’s Sweetheart’, Billy Crystal’s character, super-publicist Lee dishes out pearls of wisdom on promotional strategies to his underling. One of them is this:

“Survival Rule no. 3, kid, you’re not here to love anybody, you’re here to promote a movie, that’s it – period. Say you’re here and you got word that your mother died, got hit by a bus or something. You go downstairs, shed a tear and say…It’s a shame, she would’ve loved this movie.”

And that’s how the cookie crumbles. Everything is about promotion and everybody wins in the game. The magazine editor wins with baskets of freebies, the movie producer wins with free merchandise that makes his characters look hip and the company wins with rising sales figures. It all began rather innocuously some time ago but burst in everybody’s face with Dil Chahta Hai where an MRF tyre was shot at close range from a stylish angle. Quite an ad.

Today it is all about selling the product, and boy does bollywood sell! Think ‘Bunty aur Babli’ when Rani Mukherjee’s patiala salwaars made sales shoot up. So clothing brands immediately latched on to what they rightly saw as a great promotional strategy. If Farah Khan wanted to sell Om Shanti Om, Shopper’s Stop wanted to sell its clothes; the two teamed up and the clothing brand stocked the movie’s clothing line, which ignited the 70s craze in Indian fashion. Kareena has donned a new look altogether for Globus and is all set to launch her own line of clothing through the company.

Today brands are in on the PR formula. Widespread advertisement through films (for a price of course) and goodwill promotion through corporate events is the best deal a brand can strike up, and the best way a corporation can reach out for mass appeal. It’s not for nothing that ABN Amro teamed up with fashion’s enfant terrible to design credit cards! Notepads do the best business for one is always needed at PR events to give to journalists. On a more strategic note, companies would do well to tie up with brands for their promotional schemes. Say, the editor of a new fashion magazine can easily rope in any company she wants for her launch party where several celebrities and socialites will be given gift baskets. Once the celebrity falls in love with the product she will definitely visit the store for more.

This is any company’s best bargaining tool. Whether it is a watch or a tyre or a shoe or a dupatta, the gifting strategy has more lanes and bylanes than the New York gridline and at the end of it all, everyone’s a winner.

Tags: Business Gifting
Corporate gifting, gifting to clients, , corporate gifts companies, Best business gifts, business gift baskets, promotional products, Best corporate gifts, promotional gifts, gifting etiquette

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Gifting is an art and if used to its potential it can be converted into a fantastic marketing tool. Promotional items used as corporate gifts create an irremovable impact in the mind of the receiver and harness fruitful long-term relations. Corporate promotional gifts not only make the receiver feel important but also help the gifting person’s brand enter into his potential client’s consideration set.

There is an excessive amount of choice available for promotional gifts for different purposes e.g. desktop items such as weasel calendars or desk calendars, paperweights, photo - frames etc. are extremely useful gifts. And when the company’s name is etched on these, it gives extremely high recall value. Other kind of gifts can be displayed on the wall such as paintings, murals etc. that carry the company’s logo and act as a constant reminder for the client.

Ultimately, what matters is that the gift that you choose must promote you, your company and your brand’s goodwill. That is all what promotional gifts stand for. Do not forget to write a small note along with a gift that speaks about why you are gifting and what makes it so special for you to gift the receiver.

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We all love chocolates, don’t we? (exceptions excused…)

Chocolates are favorites of all the gifts that we give each other and everyone happily accepts chocolates with a huge smile on their face.

Chocolates definitely make an impression and that too, chocolates help you connect with each other very nicely. The sweet taste of mouth watering chocolates leads us to ask more for it, and that particular want is the defining USP while corporate gifting chocolates to clients, employees or even an ordinary person.

Especially, corporate gifting premium quality chocolates are the ideal way to enhance your relationship to the next level.

Chocolates can be useful highly as a brand promotional tool by gift-wrapping the chocolate boxes with a company logo’s watermark imprinted on it.

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Trade shows and press conferences remain as a very good opportunity to make a connection with prospective clients, build a goodwill around the brand and its products, make customers aware about your products very well, generate direct responses, and build a relationship for a long term period.

The most important aspect of an event is to maximize the extent of promoting a brand and its products which further helps in attracting a lot of customers.

So, How can we maximize the extent of promoting a brand and its products?

Well, The best way to do it is through corporate gifting. Corporate gifting enables you to even brand your gift. That’s where the opportunity is. Imagine a situation, where you have gifted a mug or preferably a t-shirt which has the logo of your brand/company on it. You would be able to maximize the extent of promoting your brand and their products very naturally. Your corporate gift will speak for you. Ain’t that good enough?

Moreover, organizing a corporate gifting contest every hour at a trade show would provide you with maximum mileage for your company, brand and products. You can even have some free give aways for all those people who visit your stall. Though these are general trade practices already found at a trade show, you can always come up with a creative idea that sounds good to all people visiting your stall. Sounds good? do comment on what you feel about the same.

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The manager asks “want anything?”. But he’s  got a big NO on his feet!

    The above picture DEPICTS  some funny people like senior managers, who still think corporate gifting is not right and is a waste of time, though    promotional gifts  contribute not only in enhancing sales but also boosting morale of the stakeholders involved

So here is some help for you to convince them that gifting is RIGHT and it can help improve your companies brand position as a whole.

1. Promotional gifts are a great way to increase brand awareness and get your company noticed.

2. Promotional giveaways and gifts leave a lasting impression on prospective customers.

3. You can double and even triple your trade show responses when you package your message as a useful, memorable promotional gift.

4. Corporate and promotional gifts are an excellent way to secure dealer loyalty.

5. A “thank you” gift to loyal customers is a great way to retain the customers that you already have.

6. Put your name on everyone’s back or the top of their heads.

7. Energize your employees with promotional gifts as incentives.

8. Bring old customers back to the fold with a targeted “We miss your business” campaign.

9. Increase your company’s visibility.

10. Special events are more memorable when you include a takeaway promotional gift like a reusable canvas conference sack.

And if these 10 pointers do not convince them..nothing can!:)        

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At a delicate and defining stage of their life and career, teenage students need a few words of wisdom as well as some highly useful practical and general knowledge that will stand them in good stead as they get ready for the challenges ahead. Books and publications, which help and guide them in this process, will make the most precious gift.

Inspirational resource material for teenaged students
Author Sean Covey has written several inspirational and resourceful books that will impart them with a new way of thinking.

‘The 7 Habits Of Highly Effective Teens’ and ‘Daily Reflections for Highly Effective Teens’ by Sean Covey is a must read for ambitious children. In the bestselling tradition of ‘Chicken Soup for the Teenage Soul’, this useful guide talks loudly and convincingly to teenage audiences and informs them about universal principles that are certain to enhance their effectiveness and help them in their future decision making process.

‘The 6 Most Important Decisions You’ll ever Make: A Guide for Teens’ by the same author provides in-depth guidance and practical solutions to six major challenges every teenager faces.

A rich database of general knowledge
Underlining its philosophy, the Competition Success Review (CSR) maintains that it is the only publication, which has promoted and stuck to the concept of positive thinking. It mentions: “The idea of success is so deeply embedded with the ethos of CSR that the reader is motivated to focus on the goal and put in his best. You dream success; you live success and ultimately achieve it.”

Staying tuned to the changing times CSR offers an outlet to the changing world and our country. CSR yearbook and other Genera Knowledge (GK) books make a thoughtful gift for the career-minded students who are on the verge of entering a new challenging world.
Each edition of Manorama Yearbook, invariably more than a 1000-page volume, is designed and projected as a special general knowledge resource, which offers students, quizzers and scholars a great deal of new and updated information.

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