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Today is Pink Day!

Pink Day, or June 23, has a serious history behind it. An American company marked the day pink on its calendar when it found that more than half its women employees had been diagnosed with breast cancer. But the colour is traditionally far from serious. It is associated with girls Read more…

By Giftex, ago
Brand Building

Looking a Gift Horse in the Mouth

In ‘America’s Sweetheart’, Billy Crystal’s character, super-publicist Lee dishes out pearls of wisdom on promotional strategies to his underling. One of them is this: “Survival Rule no. 3, kid, you’re not here to love anybody, you’re here to promote a movie, that’s it – period. Say you’re here and you Read more…

By Giftex, ago