Category Archives: Promotional Gifts

Brisk business for IPL merchandise portals

Posted on by
Reply

Avid cricket fans actively indulged in online shopping during the Indian Premier League this year. Though the event has been marred by controversies including sport fixing and rampant commercialization, they haven’t affected the craze for IPL merchandise all through the brisk season.

A host of E-commerce ventures were quick to plunge into the frenzy of activity surrounding the sporting extravaganza with specially curated promotional shops. The idea was to lure cricket crazy public, the youths in particular, as the game has its own unique positioning that propels sales.

The companies formed tie-ups with authorized vendors who possessed licenses for selling IPL merchandise. Different portals and e-tailers have been selling bats, bags, jerseys, caps, sippers, souvenirs etc autographed by Indian and foreign cricketers. Snapdeal, according to a media report published recently, expected its sales to go up by no less than 50 percent during peak IPL season. The merchandises are clearly a big hit during this time period, Amit Maheshwari, the company’s vice president (fashion merchandising), was quoted as saying. In fact, the site’s sales under the sub-category of ‘Cricket’ were quite brisk.

According to him, the autographed souvenir could cost somewhere in the range of Rs 1,000 and could go  up to as high as Rs 16 lakh. The merchandise are signed and authenticated by the likes of Yuvraj Singh and Sachin Tendulkar besides the Chennai Super Kings team’s signed jerseys. E-commerce ventures reveal that they are keen to cater to different price points – high to low. The range on Snapdeal.com starts from mere Rs 275, going up to Rs 21,000, whereas cricket jerseys on Tradus cost somewhere between Rs 299-Rs 699. Cricket kit bags are on offer for Rs 799 onwards and bat-ball as a combos are up for grabs between Rs 399 and Rs 11,000.

According to the site’s associate director (marketing), Nimit Grover, cricket merchandise such as branded leg and head gears, bats, balls etc are some of the best selling items in this particular category. The most searched key term on Snapdeal is ‘IPL T-shirts’. Fashionandyou.com is also selling IPL merchandise.

Tags: , , , , , , , , ,

none

The fruitful journey of The Arts Trust and ICIA

Posted on by
1

The brain behind The Arts Trust and ICIA, Mr Vickram Sethi, is known to be a committed and articulate art aficionado. He has been actively engaged in promoting contemporary Indian art, and has been striving to raise awareness and interest in Indian art. Continue reading →


Tags: , , , ,

Why not buy a fragrance and surprise your mom?

Posted on by
Reply

Even as you might be thinking to buy a shawl or a saree for your mom this Mother’s Day, we feel a Fragrance – subtle and sensitive, expressing core facets of her personality such as inner strength and tenderness will strike the perfect chord with her and also make her happy. Continue reading →


Tags: , , , , , , , , , , , ,

Clients becoming more selective while picking gifts

Posted on by
Reply

According to corporate gifting industry sources, the estimated market size is in the region of Rs12,000 crore for corporate gifts, and the same is projected to increase between 5 to 10 percent annually.

Keeping this in mind, emerging players from the domain are unleashing an array of exciting, end-to-end gifting solutions. The idea is to tap the immense business potential and opportunity in this particular segment that has been still unexplored to a large extent

Of course, the competition is more intense and clients are getting extremely choosy. Those from the metro cities seek customized offerings for the branding purpose. Emphasis on their part is on proper packaging and attractive presentation to enhance their image. Companies located in tier II & III cities owing to constrained budgets are more conservative in approach. But there’s clear realization of the fact that gifts are a must to enhance the brand image.

An elaborate news report in The Economic Times highlights how corporate gifting industry players located in Noida and Greater Noida are gearing up to leverage the vast potential offered by the segment. Based on a series of interviews with the industry insiders, it makes some interesting observations about the current trends and corporate gifting market scenario.

For example, people in metro cities are more tuned to the prevailing market conditions and ground-level realities in terms of what is presently available and in demand, whereas those belonging to tier II and III cities are not averse to go with what is available instead of customizing their gift items because that is not feasible owing to lower budgets. The priority is to cut costs so they crosscheck with different gift providers so as to bargain harder and secure a better deal.

Despite tough market conditions, corporate entities especially from FMCG, travel & tourism, media etc stick to periodic gifting programs since these boost the morale of their business associates, lift the spirit of their employees and help them win client goodwill, thus nurturing mutually beneficial business relations with all stakeholders.

Tags: , , , , , , , , ,

none

Filmmakers try to capitalize on merchandise

Posted on by
Reply

Film merchandising has emerged as a major source of promotion and branding for filmmakers, a trend that was prominent during Shah Rukh Khan-starrer ‘Ra.One’. With an idea of reaching out to masses, production houses now go all out, especially to target young movie goers by coming up with catchy products at par with Hollywood hits like Iron Man and Spiderman.

Though an established formula in Hollywood, the Hindi film industry has not been hugely successful with merchandising; Shah Rukh and his innovative production house and Yash Raj Studios have tried to fill the void in this lucrative segment. On the eve of ‘Ra.One’, SRK was quoted as saying, “I’ve always loved collecting memorabilia of my favorite films and am hoping that for our films too, if people like them, they should have the option of collecting good quality merchandise.”

For the film, licenses were let out to different companies. For example, since G.One drew his power directly from the sunlight and was environmentally-friendly, an array of solar charged power decks were conceived. There were the regular magnets, toys, and danglers.

When Bollywood actor Dino Morea’s www.coolmaal.net, a film & celebrity merchandise site was launched, the aim was to access film lovers to cater to the demand for such products. During Dabangg, they had come up with a collection of watches, shades, and tees apart from the Chulbul Pandey line. A tie-up was done with a multiplex chain to ensure that the Dabangg merchandise served as a logical extension of the movie watching experience. The Dabangg 2 app was launched and conetsts were run with cool merchandise to be won for Salman Khan fans.

More and more production houses are eager to launch film memorabilia as well as autographed products even leveraging the reach and power of the Internet. Merchandising is an avenue, which they realize can be tapped for branding and promotion. Everyone obviously will want a slice of a successful production. And if the merchandise is really cool and carries some amount of utility value, it will sure be popular.

Tags: , , , , , , , , ,

none

Gift a goregeous musical greeting card

Posted on by
Reply

Here’s a heart-warming news bit for true romantics and die-hard film lovers, who can now give away a lovely musical greeting card. It contains tunes and pictures from Yash Chopra’s evergreen films such as Mohabbatein and Veer Zaara. Continue reading →

Tags: , , , , , , , , ,

none

Bags that serve as ‘walking billboard’ for your logo

Posted on by
Reply

Norquest promotional bags can incorporate custom corporate logo. It can be printed on high quality advertising specialty bags in a wide array of dynamic styles. The company understands the fact that the products purchased by corporate clients as business gifts for their stakeholders must positively reflect on the business image.

Tote bags, for example, are the perfect advertising value. No one would easily throw away a cotton bag so your logo is noticed time and again on this ‘walking billboard’, so to say. Among the most popular giveaways at top trade shows and business conventions, recipients are known to appreciate and reuse them.

Attendees appreciate a sturdy and good looking bag for holding the literature and samples collected there. Each recipient then casually strolls around the venue, thus advertising your presence there very effectively. The A01 economy tote is their most popular bag. It is used widely for promotions, give aways, trade shows and as a shopping bag. This cotton bag is great for a variety of uses. 001, another cotton canvas boat tote, is an attractive promotional product thanks to its low prices. Custom print a company logo and you can use it as a giveaway at fund raisers, trade fairs or turn it into a shopping bag.

Spelling out the core purpose of its shopping bags’ range, the website states: “Every shopper needs a bag to carry their shopping home in, but most are beginning to realize that choking a fish or killing a tree isn’t a necessary part of that. More and more shoppers are choosing stores that encourage the re-use of shopping bags. Our economical jute or cotton shopping bags are a great answer. They get re-used and act as a means of selling your store every time.”

To sum it up, the corporate gifts imprinted with a prominent custom message plus logo sure will act as your ‘silent yet most effective representative’. The motto of Norquest Brands Private Limited is to work towards delivering the best possible value for their client’s advertising dollar spent for promotion and marketing.

Tags: , , , , , , , , ,

none

Make your brand go places with Norquest

Posted on by
Reply

This is one enterprise the founder-owners of which espouse a long term vision with complete commitment to customers. We are referring to Norquest Brands Private Limited, known to make and ship high quality bags to customers all across the globe.

There is no charge for previously printed/non-printed samples but you will be required to bear the cost of shipping. For those interested in doing business, can get a representative sample set of 25 styles of your choice. These will cost just $ 250. There is no issue doing as few as 50 bags and our turnaround time is also very quick. Please note that these are ex-factory prices; they do not include shipping and printing. Once the design you want plus the number of colors you require and the destination is known, you’ll get an exact quote.

You can get your company name/logo/message printed at a small one time setup cost per design plus a basic cost calculated per color / impression for small runs up to 500 bags that goes down further for higher quantities. You can send your design by email, preferably vector images as the same can resized sans any distortions.

Their goal is to give the business stakeholders the best value for their money and the highest standards of service. The website notes: “We recognize, we can only offer that kind of service to our customers if we get that kind of support from all our other stakeholders that include employees and suppliers of goods and services.

“It’s therefore our goal to constantly strive to earn the goodwill and trust of all these stakeholders. Our goal is to give the customers the service they desire in the most efficient manner possible. It’s our job to understand and fulfill their aspirations.” Give it a try and make your brand go places with Norquest! It’ll prove to be fruitful partnership, for sure…

Norquest Brands

Norquest House, Udyan Marg, Mithakali, Ahmedabad 380006
Phone numbers: +91 79 2646 1626, 2646 3331.
Fax: +91 79 2644 1812

Tags: , , , , , , , , ,

none

Gain goodwill with environmentally friendly branded bags

Posted on by
Reply

Throwaway plastic and paper bags can be harmful to environment, so alternatives are being actively sought. Keeping this in mind, Norquest Brands Private Limited has come up with some attractive options that will act as an effective substitute in form of Nice big bags that can easily fold into little pouches.

A pouch bag

It fits comfortably into a pocket or a handbag and leaves no argument in favor of plastic bags. When you invest in one of the folding pouch bags and offer them to your customers, you are giving them a means to feel good about themselves. It’s cost-effective and wonderful way of gaining customer’s goodwill.

Cotton wine bag

Giving a bottle of wine is such a joy. This is a graceful re-usable alternative to gift wrapping a bottle of wine. It will add panache and style to your winery or store brand at an amazingly low price. If you run a retail shop, putting your logo on it for gifting or re-use will sure work as a promotional tactic!


Conference bags

Delegates at business conferences won’t mind receiving an elegant cotton bag that they can use so as to carry the notes and papers. No one ever will like to throw it away even after the conference is over, and many are seen carrying it with them. In other words, these bags get re-used, spreading your message for a longer duration. What other conference giveaway can deliver so much branding value?

Gift bags

Giving gifts is such a joy. The most gratifying feeling in the world is the sight of happiness on someone’s face when you know you partly contributed to it. But, in bringing pleasure to the hearts of those we care for, do we sometimes overlook the impact of our generosity on our environment?  Use-once-and-throw-away gift wrapping is heartbreaking; such beautiful things shouldn’t have to be torn and thrown away. Here’s one nice alternative: Re-usable gift bags. If you run a gift store, putting your logo on environmentally friendly gift bags gifting or re-use is a great branding strategy.


Norquest Brands

Norquest House, Udyan Marg, Mithakali, Ahmedabad 380006
Phone numbers: +91 79 2646 1626, 2646 3331.
Fax: +91 79 2644 1812

Tags: , , , , , , , , ,

none

Innovative WittyGift packages for your corporate clients

Posted on by
Reply

Adrenaline Box: Where else would you find River rafting, Overnight Camps, Paintball and Paragliding packaged in a box as gifts? A few selections here provide an opportunity to share the gift with friends & loved ones. The Adrenaline box is the perfect gift for the extreme minded. (Rs 3,499)

Adventure Box: Gift a trip to the wild side with a choice of activities on air, water, land and everything in between. Perfect for the thrill seeker, the packages here are a great combination of fun & excitement. Waterfall Rappelling, Zorbing, Tarzan Swing and Paintball to Sailing Lessons, some of the experiences here can also be shared with friends & loved ones. It’s the perfect gift for the thrill seeker. (Rs 1,999)

Dance Box: Experience variety in dance from salsa to fox-trot to krump hop. In addition to popular dance forms like Bollywood, Salsa Hip-Hop and Krump-Hop the recipient can also choose from the more exotic forms like Arabic Belly dancing, Latin Ballroom, and improvised Kathak. The lessons are conducted at acclaimed and award winning studios by exponents like Sandip Soparrkar and Baile-de-Salon. The Dance box is ideal for those looking to shake a leg the right way and also a great gift for the advanced dance lover. (Rs 1,499)

Indulgence Box: Experience Indulgence from rent-a-sail boat to Belgian chocolate making & relaxing spa treatments; it has something for everyone. What you get here is an interesting mix of experiences that would be loved even by the most discerning user. Be it Cooking classes, River Rafting or even a Boating experience, this box was specially designed to indulge the recipient while giving as many different options as possible. (Rs 1,999)

Indulgence for 2 Box: Experience Indulgence from massage, paint-balling to chocolate-making & photography lessons; it’s a great gift for couples & friends. (Rs 2,999)0

Also on anvil are Spa Box, Gourmet Box and Gourmet Premiere Box.

This is how it works

Choose the box of your choice. Gift it to the Recipient. No need to pick your experience now; the Recipient selects any one experience from the many choices in the included booklet and calls WittyGift to book it. The recipient visits the selected outlet at the chosen time and presents the included GOLD WITTYGIFT CARD. You do not pay anything here for your experience. To order over the telephone, you can call their customer services at : + 91 22 67109423 / +91 22 67109429.

Tags: , , , , , , , , ,

none