Giftex 2017 - Corporate Gifting

The right gift can break the Internet

In an age where digital advertising and social media marketing is given more importance than any other medium, the personal touch of corporate gifting and merchandising seems to be lost. Before we write it off as completely redundant, let’s see how effective corporate gifting can be when used as a marketing tool, as opposed to digital.

When it comes to setting up a marketing strategy, social media platforms have their own limitations. Breaking the user experience by plugging ads between the social feeds, doesn’t always work in the favour of brands. There are many instances available online where repetitive bombardment of ads ended up creating a negative impact on the brand’s image.

If we take the same marketing strategy and observe it from the gifting standpoint, the story is slightly different. According to a study conducted by Promotional Products Association International (PPAI), 83% of the consumers like receiving a promotional product along with an advertising message. Based on this statistic, if you have a gift that can weave a brand story without invading the customer’s privacy, you have already won half the battle.

Another area where social media marketing might fall behind promotional gifting is the ability to invoke brand recall. According to another PPAI study, 89% of the consumers can recall the name of the advertiser on a promotional product they received in the past 24 months. Such an impact is hardly seen in the digital space.

Giftex 2017 - Corporate Gifting

 

Gifting and merchandising makes more sense when generating brand recall, because something that is sitting on your desk and/or used by you on a daily basis is likely to stay in your head longer than an ad you scroll past every time it pops up in your news feed.

The challenge is to make the target audience feel important than the product or brand. Innovative ideas incorporated within thoughtful gifts can help you break the personal barrier, without being too invasive that too at very affordable rates.

Giftex is organising India’s biggest corporate gifting exhibition of the year, where thousands of exclusive brands will exhibit their range of innovative gifts. You can walk in for free and experience how gifting can make your next marketing campaign a winner!

For Visitors Registration visit – bit.ly/Giftex2017

See you at Giftex 2017 !!

Giftex - Corporate Gifting Expo

Find new ways to promote your brand at Giftex 2017

Finding new ways to promote your brand? Opt the corporate gifting way. Stay on top of the head of your customers as you gift them the perfectly complementing corporate gift. A gift that not just shows gratitude to your clients for their love and support but also carries a brand image of your brand and thus promotes it. This will increase the brand exposure and will help more and more customers to recollect it.

Get all the solutions related to corporate gifting at Giftex. India’s premier corporate gifting exhibition Giftex is successfully celebrating its 30 years of brand building, networking and gifting of course. Having more than 15,000 corporate visitors and more than 9,000 categories, it is a one stop shop for all types of corporate gifting solutions. Giftex was the first one to launch gifts and stationery exhibition in 1988 and since then it has been there in the industry dealing with many local and multinational brands. It was also amongst the strong forces behind supporting GSA – Gifts & Stationery Association’s activities.

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This year the exhibition will be held from 28th-31st July 2017, Nehru Centre, Mumbai. To ensure that you catch this year’s corporate gifting season, visit bit.ly/Giftex2017 to get your visitor’s badge or call us on 022-22075256/57/58. For any queries email us at admin@giftex.in

Giftex - Corporate Gifting

Plan your business strategy at Giftex 2017

Strategy planning is very crucial to build a perfect marketing plan. It helps you achieve the set targets more efficiently. It is an art to use your strengths and highlight them to promote your product or company. Corporate gifts can be your perfect way to show gratitude and promote your company at the same time. With proper customization and branding, it can give you maximum brand recognition.

Get all the solutions related to corporate gifting at Giftex. India’s premier corporate gifting exhibition Giftex is successfully celebrating its 30 years of brand building, networking and gifting of course. Having more than 15,000 corporate visitors and more than 9,000 categories, it is a one stop shop for all types of corporate gifting solutions. Giftex was the first one to launch gifts and stationery exhibition in 1988 and since then it has been there in the industry dealing with many local and multinational brands. It was also amongst the strong forces behind supporting GSA – Gifts & Stationery Association’s activities.

 


This year the exhibition will be held from 28th-31st July 2017, Nehru Centre, Mumbai. To ensure that you catch this year’s corporate gifting season, visit bit.ly/Giftex2017 to get your visitor’s badge or call us on 022-22075256/57/58. For any queries email us at admin@giftex.in

Importance of Signages

For any Brand Manager Signage is an extremely important part of the marketing mix because it is the face of the brand. Smart Signage makes the brand recognizable, increases visibility and gives the brand an edge over the competition. Today a brand manager along with the advertising agency is the key decision maker when it comes to the look and visibility of the brand.

 

Importance of Signages
Image Courtesy – The Pinnacle List

 

At the Promotional Products Association of India Expo (PPAI Expo) our target is the brand managers along with the sales and marketing managers. Currently India’s Adv spend on advertising & marketing is Rs. 55,000 Cr of which 8% i.e. Rs.  4,500 Cr is spent on promotional products. With our experience of Giftex we are pleased to invite you to participate in an exhibition dedicated to Promotional Products. Since Signages is an important part of marketing mix, it would give brand managers direct access to your products and to your organization. We request you to register and become a member of Promotional Products Association of India. This net based forum will become the mother site for all promotional products such as advertising, gifts & novelties, promotional clothing, signages, printing machines, point of purchase products etc.

Promoted by Giftex, where you have exhibited earlier, this exhibition is the successor to the Giftex Summer Show.

For more information please call us on 022-22075256/57/58 or drop us email at: sales@ppai.in. For regular updates visit www.ppai.in

 

Article Source – Promotional Products Association of India

Dgains Soft Solutions at Giftex 2016

Dgains Soft Solutions Pvt. Ltd. was established in the year 2006 and professionally managed Enterprise Solutions and business Process Re-engineering Company supported by a team of IT trained Industrial experts & qualified software professionals to cater to customer needs. DGAINS Soft Solutions Pvt. Ltd. is a specific venture with team of professionals focused on providing I.T. and enterprise solutions to organizations with full range of services across all verticals on Enterprise Solutions. The company has been driven by a group of young and ambitious entrepreneurs & team of strong functional as well as technical professionals and caters to customer needs with prompt service and swift action. A service you can rely upon and make yourself at ease.

 

 

We are 3 Star Certified Partners for Tally.ERP9 a product of Tally Solutions Pvt. Ltd. Tally Solutions Pvt. Ltd. is a pioneer in the business software products arena. Since its inception in 1986, Tally’s simple yet powerful products have been revolutionizing the way businesses run. Having delivered path breaking technology consistently for more than 30 years, Tally symbolizes unmatched innovation and leadership. Today, it caters to millions of users across industries in 140 countries and continues to be the unchallenged industry leader in the enterprise resource planning software domain

 

Blog Post by – DGains Soft Solutions Pvt. Ltd.

Please visit DGains Soft Solutions Pvt. Ltd. at stall # 143 @ Giftex 2016


This year the exhibition will be held from 29th July-1st August 2016, Nehru Centre, Mumbai. To ensure that you catch this year’s corporate gifting season, visit www.giftex.in or call us on 022-22075256/57/58

: Download Official Giftex App :
    

 

The India Art Investment Company at Giftex 2016

Gifting is so much more than just the physical exchange of objects — it is a way to communicate. A gift is not necessarily about the object itself, but more about the emotion and sentiment behind it.

Giving art is one of the most original, thoughtful and fun things you can gift (other than a pet). The sheer understanding that a piece of art is an expression that has so many emotions of not just the artist but also his entire family is so profound. Art is about culture and traditions.  An artist opens a window into a country’s heritage through his artwork. Art speaks to us on an inexplicable and intangible level.

Corporates today are looking for something exclusive when they have to make a statement, and art makes a perfect fit in more than so many ways. Art as a gift offers you the freedom of choosing from so many subjects who are secular and universal and further it can be adapted and commissioned specially for you. Amidst the confluence of mass produced, easily accessible design objects and product lines, art fulfills the craving for being unique and exclusive. Further, the trend towards charity, economic sustainability, inclusion, self- reliance has been gathering pace and touching lives of young, old and corporates. The time has come for rediscovering the art of gifting. It is a great feeling to have contributed to a community of artist who are fighting for their sustenance and keeping their age-old and almost forgotten art forms alive.

Tiaico

 

India Art Investment Company is a specialist art firm offering premium services to art collectors, corporates and hotels. We help our clients with acquisition and deliver what suits the best; be it an original canvas, a sculpture, a limited-edition serigraph or more. We have a finely curated inventory comprising Pre-Modern, Modern & Contemporary and narrative-rich Indian folk & tribal artworks of masters and upcoming artists.  We look at Giftex as an opportunity to reach out to number of corporates for introducing art as innovative and thoughtful gifting option. Haath ka bana – Made in India would present the finest artworks and object de’ arts by the master crafts (wo)man from all the states of India.

 

Blog Post by – India Art Investment Company

Please visit India Art Investment Company at stall # 154 @ Giftex 2016


This year the exhibition will be held from 29th July-1st August 2016, Nehru Centre, Mumbai. To ensure that you catch this year’s corporate gifting season, visit www.giftex.in or call us on 022-22075256/57/58

: Download Official Giftex App :
    

 

Aura Essence at Giftex 2016

Aura Essence is an authentic and therapeutic aromatherapy brand, with its foundations in the ancient science of Ayurveda. Each Essential Oil is a fusion between ancient recipes and modern technology they have been crafted by using best organic resources from nature while adhering to painstaking research done through centuries. These Essential oils are the pure essence of a plant and have been found to provide both psychological and physical benefits when used correctly and safely.

They can be used in four ways –

1) Cleansing and home

2) Spa and Relaxation

3) Beauty and Skin

4) Remedies and Natural Medicine

The products have – No artificial color. No artificial fragrance. No petrochemical parabens. No animal ingredients and our completely free of additives and preservatives. Aura Essence has been built on Purity, Quality and Authenticity. Packed in gift boxes with diffusers and a wide range of Pure Essential Oils, these are a perfect gift for better living and showing the receiver your thoughtfulness and care.

 

Aura Essence at Giftex

 

 

Blog Post by – Aura Essence

Please visit Aura Essence at stall # 88 @ Giftex 2016


This year the exhibition will be held from 29th July-1st August 2016, Nehru Centre, Mumbai. To ensure that you catch this year’s corporate gifting season, visit www.giftex.in or call us on 022-22075256/57/58

: Download Official Giftex App :
    

 

Lacuzini at Giftex 2016

Lacuzini, a well-known international brand for kitchen gadgets & tools with their quality and creativity presents a new stunning range in widest collection of exclusive kitchen items along with a variety of other products for you.

Recently we have launched an exclusive Colour Range kitchen items which match your modern kitchen. Not only they stand out as attractive kitchen items they also add fun to functionality. Many Utility items such as full chopping board set with knife and scissor and peeler have been introduced also multicolor knife sets , serving spoons and other multi utility products so that when you buy our product your entire kitchen needs are solved .

 

 

Lacuzini Products are a poem in silvery steel, crafted with great care.

In different designs and shapes. In India it is marketed by CRYSTAL, a recognized and a well-known household company since 1971 and has stood as a pioneer in manufacturing household items & tableware cutlery

Lacuzini has more than 100 models of various kitchenware products like Knife sets, Cutlery sets, Mugs, Gadgets, Flasks, Teapots, Graters and Scissors in attractive designs and shapes to match your taste and personality.

For Exclusive gift packs it fits the best with your company’s logo being printed on the products to give a personal touch to make your memories more sweet.

 

Blog Post by – Lacuzini

Please visit Lacuzini at stall # 26 & 27 @ Giftex 2016


This year the exhibition will be held from 29th July-1st August 2016, Nehru Centre, Mumbai. To ensure that you catch this year’s corporate gifting season, visit www.giftex.in or call us on 022-22075256/57/58

: Download Official Giftex App :
    

Tammy Trade at Giftex 2016

Tammy Trade is an online B2B global marketplace, with verified buyers and sellers, for secure transactions. It is a venture envisioned by a group of dynamic entrepreneurs, professionals and academicians with immense experience in various sectors. Our platform uses a unique blend of latest technology and proven offline trading models to provide faster and simplified access to obtaining sources and tapping newer markets.

We offer a wide range of high quality products at transparent rates for both buyers and sellers. Our sectors include handicrafts, luxury, lifestyle products amongst others. All products on our platform are elegantly crafted and are cherry-picked to cater to buyers from across the world.

 

 

Giftex is a well-established brand in the domain of corporate gifting. We could not think of a more appropriate platform for introducing ourselves in the market. Giftex has a wide reach and is associated with globally recognised esteemed corporate houses. We are confident that Giftex will help us get clients for a stress free business experience.

 

Blog Post by – Tammy Trade

Please visit Tammy Trade at stall # 156 @ Giftex 2016


This year the exhibition will be held from 29th July-1st August 2016, Nehru Centre, Mumbai. To ensure that you catch this year’s corporate gifting season, visit www.giftex.in or call us on 022-22075256/57/58

: Download Official Giftex App :
    

 

 

Melt In Chocolates at Giftex 2016

Meethe Palon Ko aur bhi Meetha Banaye “MELT IN” Chocolates.

Introducing “MELT IN” Chocolates, by Meghna Choco Food Pvt. Ltd.

These delightful Treats come in three delicious flavours :–

Milky Almondy: – Every chocolate lover’s favourite treat, yummy milky chocolate packed with crispy almonds. Time to crunch away.

Orangee Coffee: – Like fruits? Like coffee? Well, here’s the perfect solution, one pack that brings you best of both. This one is a must-try.

Dark Mixed Nuts: – Delicious dark chocolate loaded with mixed crunchy nuts that just create a symphony in your mouth.

 

 

Even though Meghna Choco Food is a Market Entrant in this Category, it stands out from its Competitors in every aspect. Be it its Vibrant Packaging, unique Variants, this Chocolate bar is a category Changer in every Way. The aim is to provide the consumer with not just delicious and unique combination of products, but also to deliver the finest quality products. With a great product Like Melt In, We request your valuable Support to make it a success in the market.

Blog Post by – Melt In Chocolates

Please visit Melt In Chocolates at stall # 139 @ Giftex 2016


This year the exhibition will be held from 29th July-1st August 2016, Nehru Centre, Mumbai. To ensure that you catch this year’s corporate gifting season, visit www.giftex.in or call us on 022-22075256/57/58

: Download Official Giftex App :