The annual Giftex show embodies the creative, trend-setting spirit that defines the corporate gifting industry. The ability of bringing the best in business under one umbrella can be attributed to the fact that the event is conceptualized and managed by a team of experienced professionals.

Specialists in the gifting industry belonging to Trade & Technology Exposition Co. (India) Pvt. Ltd have conceived it as a complete and comprehensive exhibition and event management platform. They have successful hosted several events on different themes, and Giftex is a testimony to their capabilities.

Even in the season of lean corporate spending, the importance of corporate gifting has by no means diminished. Corporate gifting is vital for the purpose of reviving and reinforcing crucial business contacts! The consolidation phase of a business can perhaps be the best opportunity to appreciate the association with them.

Top businesses also understand the importance of sticking to employees who provide excellent service and bring value to them. Presenting a gift will only enhance ties with them. This is the perfect time for a meaningful corporate activity. The times are challenging, but such challenges call for dramatic measures.

In this context, Giftex is a one-stop shopping event for bulk purchases by corporate entities and traders, giving everyone access to India’s top sourcing hubs. All the earlier Giftex editions had been a huge hit, and this year’s edition to be held at Mumbai’s Nehru Centre in just about a week from now, promises to be a blockbuster.

And here is a word of advice to make the most of your gifting program: Tuned to the changing times, look to experiment and come up with innovative ideas. Personalization is a vital factor in gifting to select top-level executives, and even your employees. Generic promotional items are passé because people are trying to get be more personal with things. It is often seen as ‘unfashionable’ to be extravagant with gifts today, especially in international context.

For many more such ideas and gifting options, visit Giftex 2012!

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With stock market in a tailspin, people are looking to build a more diversified portfolio of investments that will cushion them against such random and rapid falls in equities. Indeed, stock markets world over have turned topsy-turvy in recent times as the indices have become hyper-sensitive to inflation, recession and any negative macro or micro-economic clues. Experts are advising investors to stay away from the stock markets, and rightly so!

On the other hand, Indian art and artists have truly gone global with a string of shows – solo as well as group – involving both established and emerging artists. Global art auction houses and event directors are giving a place of pride to practitioners from the country, leaving an indelible mark on the international art scene. Indeed, contemporary Indian art and artists have gone global with a string of shows. We take a quick look at some of the internationally acclaimed artists who will continue to find favor with collectors and/ or investors…

Atul Dodiya: His diverse and dynamic art practice, socially and politically responsible in nature, has evolved to become increasingly complex, with the subjects of his address, and his references more specific. His striking imagery has invariably been packed with a stirring swirl of motifs: Bollywood, film stars, political icons, Hindu mythology characters, and so on.

Subodh Gupta: Though he often dwells on domestic themes, he has become an internationally renowned artist. A sculptor, installation-maker, video artist and painter -all rolled in one, this multi-faceted practitioner incorporates in his works everyday objects like bicycles, thali pans, and milk pails, as well as the mass-produced steel boxes used to carry lunch.

Bose Krishnamachari: As a creator, curator and practitioner of art in various forms and domains, he likes to challenge and defy conventional concepts of visual art practices to set his own norms. He has further broadened and deepened his curatorial vision with the Mumbai-based Gallery BMB.

Jitish Kallat: Counted among the most exciting and talented contemporary artists not just in India, but also internationally, he has received recognition for his dynamic work that reflects an involvement with Mumbai.

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Safety, cost efficiency and durability are the three aspects that any business would primarily look for while buying office equipment. Brilliant International is one name that comes to mind, when you want to buy electrical accessories and other workplace-related appliances.

They manufacture and export a wide range of electrical accessories and appliances such as doorbells, ceiling fans, switches, etc. The company formed in 1981, has established a reputation for itself as a reliable supplier and producer over the last two decades in this field – in India and internationally. It has adhered to the highest quality control standards over time.

Brilliant International also designs products as per specific customer specifications and design. This is made possible by a skilled technical staff, and a meticulous quality testing by them for each product. Let us take a look at their vast product range:

•    New Beautiful Bells

•    PVC Accessories / Trunking / Adaptable Boxes

•    Ceiling Fans & Regulators

•    D.P Switches / Switches / Sockets

•    ChangeOver and Onload Changeover

•    Tinned Copper Lugs / Glands

•    G.I.Boxes / Steel

•    Boxes American Type

•     Top Plugs and AST Parts

•     Bulk Head Fittings & Holders

•     Earthing Rod & Accessories

•     Extension Sockets

•    Wire Clips

•    GI Conduit Accessories

•    Din Rail Channel

•    Screws / Fasteners

They also manufacture a range of household appliances. You can get complete details of their vast product range, here:

For business inquiries, contact:
Brilliant Complex, Unit A & B,
Western Express Highway, Miragaon,
Mira Road (East) 401 104
Mumbai, India

Phone: (00 91 22) 2945 2101 - 05
Fax: (00 91 22) 2945 2106
Email: brilliantintl@vsnl.com

You can also check out their stall at the Giftex 2012 slated to be held in the second week of February.  It’s a company that truly sticks to its brand name: Brilliant. There can be no better way than this of branding and positioning for a company.

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Giftex is here again! The 2012 edition is set to underline why the event is without doubt among the most keenly awaited and highly valued shows in its domain. It’s truly one of its kind event not only in Mumbai but across India.

Indeed no other exhibit revolving around the theme of gifting manages to generate so much buzz and excitement as this annual show. What are its features that make Giftex so special and unique?

•    Giftex acts as a one stop shopping event for bulk purchases by corporate entities and Traders, giving buyers access to India’s top sourcing hub. It will have on offer among the most dynamic and contemporary gifting themes ever seen. All the innovative gifts can be sourced under one roof.

•    Despite the looming recession world over, India continues to do well as a nation. The country’s industry and corporate houses are doing reasonably well. Giftex 2012, to be hosted at Nehru Centre, worli, Mumbai will sure reflect the vibrancy of India’s resilient corporate scene! It is going to be the Season’s biggest ever buying opportunity professionals and marketers cannot afford to miss…

•    There are going to be several new gifting ideas on offer at Giftex 2012 for those looking for creative options. With hundreds of stalls and thousands of gifting items, you can get a catchy corporate gift portfolio – in retail and in bulk.

•    Considered India’s biggest and the most ambitious corporate gifting exhibition, the event is sure to live up to the hype, which it has generated over the years, providing the perfect opportunity to build an exclusive gift folio.

The truly overwhelming response to the previous Giftex edition was because of extremely enthusiastic participation. This is another exciting aspect of the event. Top business professionals cutting across a diverse spectrum of business industries, domains, brands and domains is a testimony to the rising popularity of this hugely successful event.

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When giving a corporate gift it is of utmost importance to incorporate the branding in the right manner thus highlighting your organization. Like business cards and corporate event signage your gift should reflect your organization through strategic positioning of the logo.

1. First and foremost, understand the difference between a promotional giveaway and a gift. The former is given when introducing the product, when publicizing a product whereas a gift is given to recognize the company’s top clients or to commemorate a top deal or a big project. In such cases the branding can be simple because the recipient is already aware of your company/ brand/ product. So logo need not be elaborate or prominent. In any case, it is always advisable to have a smaller logo, placing it in the corner.

2. A corporate gifting program is mostly run to create a favorable brand identity in the minds of its prospective clients or immediate stakeholders. Expectedly and rightfully, it’s the major clients who will be given priority in the corporate gift program, and will get bestowed with most precious business gifts. After that it’s the turn of employees and then obviously prospective clients.

3. While branding a gift, it is important that the placement of the brand is subtle and effective. Mostly high end corporate gifts are suitable for imprint methods such as embossing and laser-engraving. For apparels, bags and promotional clothing embroidery is the best way to have your logo put with. Another way to have your logo create an impact is by printing your logo in the same shade as the gift itself.

4. Then there’s the vexing issue of whether to courier the gift or present in person. If the relationship warrants it, the idea of sending it to the recipient’s home can be considered to add a personal touch, especially when the gift commemorates your corporate friend’s personal occasion coinciding with a festival.

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Corporate gifting has gained in prominence in terms of relationship building with clients, customers and employees.
Here are few useful keys to successful corporate gifting:

1. Create an occasion than waiting for some holidays when corporate gifts are expected, make corporate gifting a regular practice.

2. Identify the key dates of your clients. For example, send gifts to your clients on their birthdays, anniversaries or some important and special days.

3. One must remember that corporate gifting is a great way to say thank you and also to promote your business, products or services, to show respect, to express an apology, over all it helps to enhance companies image and reputation.

4. Choose an appropriate gift that suits the recipient’s taste and preferences and not yours. For example, contact others who are aware about the recipient. Ask them about favorite food, color preference, special interest, if they collect anything, favorite sports team, books, authors, musicians.

5. Write a personal note or a card to accompany the corporate gift. Hand written notes are much preferred. Send the gift through a reliable source.

6. Make sure your gift is distinctively packed. Promotional gifts packed in special boxes from prestigious stores creates high impact because of its status.

Festivals in India are just as vibrant as its cultural fabric. Companies treat festivals as the best occasion to reach out to their clients and employees. October marks the start of a long festive season, including Ganesh Chathurthi, Navaratri, Ramzaan, Diwali, Christmas and New Year.

It’s the best opportunity for companies to strengthen relationships not only with their customers but also with their employees. Most corporate houses use it to create a sense of bonding amongst employees. Festivals indeed can act as the best way for employees to connect with each other and the management. In a way, gifting as a concept has attained a whole new dimension in the corporate realm.

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Shining and sizzling silver has an uncanny knack of adapting to every fashion trend - traditional to bold and dramatic; classic to contemporary. Silver signifies faith and purity as a color, and is as glamorous as gold. The metal is not looked upon as a mere luxury symbol world over. The Chinese, for instance, believe a silver locket around a child’s neck would drive away any evil spirits, whereas the Incas of Peru have called it ‘the tears of the moon’.

You can make your choice from a wide array of designs, and even personalize your jewelry and accessories in silver. While going for a gorgeous gift for your loved one, you can buy cufflinks, buckles, hip flasks, collar stays or key rings that make a perfect fashion statement.

Gifting of silverware is an idea that jells perfectly with Indian tradition. Silver thalis are now a must-have at ceremonies. Cute silver boxes are there for holding mouth fresheners and silver coins are now commonly presented in embroidered bags. While silver watches, belts and jewelry are more suitable as generic presents, utensils in silver are ideal for traditional or festive occasions.

The mellifluous metal signifies status and wealth. It is perceived to fetch good luck. Importantly, it can indeed get cool and fashionable. An elegant pendant, opulent choker, or handsome hair ornament of traditional white or pastel colored pearls set in sterling white metal will make a fashionable gift to suit one’s tastes, style quotient and sentiments. Attractively colored pearls set in sterling silver will make an exquisite, glittering gift! Even the men’s jewelry is now getting popular. New-generation uber-cool men now flaunt to love accessories! For men, you may also consider stick to watches, silver coins or a silver household object.

One indeed is spoiled for choice here!

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One of the great ways to bring vitality into the office environ is a perfect piece of wall art. You can also consider it as a gorgeous gift. We shall consider handy tips for the purpose:

Gauge the space available

When hanging anything, gauge the space available. Hang your pieces two feet away from each other in a straight line. When hanging along the staircase, too, the pieces should follow a straight line, preferably along the banister. If a piece needs to go above a sofa in your room where you would meet clients or guests, hang it six to nine inches above the sofa, at eye level.

Consider the office settings

Try and understand what kind of atmosphere and ambience the office generally has. Does the owner prefer a dynamic and creative setting? Or should it be minimalistic with a stark color play? Choose the theme according to the client’s tastes and personality. Creative jobs like advertising need a stimulating environment; jobs that are more desk-oriented can have a relaxed feel to relieve employees of their mental pressure. Similarly, rooms where brain storming happens can be bold and dynamic.

Figurative, landscape or abstract?

There are many kinds of wall art. Choose those that become talking points without being too garish or something that could appeal to only a niche few. Abstract wall art might not be very popular and most might even feel repelled by it. Opt for contemporary wall art – dancing figures and pictures in metal panels. You will find that more people can relate to this category of objects and they give a modern feel to the office. Masks are a common way to add character to any room. You can also install wall vases at strategic points and grow different varieties of foliage to add freshness and greenery to the room.

To sum it up, you can pick and arrange wonderful wall art pieces to please eclectic clients. You can be creative by creating one of your own and customizing it.

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The occasion is celebrated across the world in the memory of Saint Valentine. But who exactly is this mysterious man? We are sure you would be curious to know as why we celebrate this day. We take this opportunity to dig into the history of Valentine’s Day and throw light on the patron saint who is associated with the day. (more…)

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As we all know, festive occasions can be a great opportunity for companies to lure enthused customers. An interesting news report (‘Icing on the kite’ by Shreya Badola in The DNA India), refers how food and festivals tend to go hand in hand in India. Most of the festivals come with their very own special foodie feasts! The festive occasion of Makar Sankranti is no exception.

However, as the story adds, there has been not many tempting treats associated with the first major festival of the year, apart from the traditional til ladoos and khichdi. That though is fast changing thanks to several restaurants and popular food joints now coming up with unconventional Sankranti offerings like cupcakes, desserts and cakes. For example, Renaissance Mumbai Convention Centre Hotel is readying fusion sweets such as sesame & jaggery chocolate, sesame milifilli, etc.

Are you also looking to a celebrated with a host of interesting delicacies resembling activities synonymous with the festival? Well, there is no death of options – why no go for kite cakes – those with images of a child flying a kite. They are very much in demand…
The Monginis Foods marketing head, Viren Ghole, has been quoted as saying: “We’ve launched some special offerings on the eve of Makar Sankranti this year. People, not only in India but also abroad, can choose to gift the special Makar Sankranti Cake, special Til Gajak and Special Til Ladoos to their loved ones,” adding, these items are available on their website or over the counter.

DeliveryChef.in, an online food portal, has on offer pretty cupcakes and cakes. Entrepreneur Aditi Talreja, who runs the venture, mentions: “We believe in celebrating the festivals with loads of love, fun food and frolic, hence want to welcome the very first festival of the year with special cupcakes and cakes.”

Of course, there are many more unconventional sweet offerings going beyond cupcakes. The Crepe Station owner, Ravi Sharma, recommends special saffron waffles, also his personal favorite, for the occasion, apart from special winter muffins that they have also introduced…

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