Corporate Gifting #Giftex2017

5 Reasons why you should invest in Corporate Gifting

The struggle to garner more market share, while extracting maximum possible revenue out of existing customer base, has spawned a variety of marketing strategies. From old conventional tactics like printing ads in the newspapers to the now digitally oriented-mailers, no stone has been left unturned to push products and increase sales. In a bid to play catch-up with the latest trends, the world has forgotten that sometimes the most humble ways are the most effective ones.

A few marketing gurus might argue that corporate gifting is not a legitimate marketing strategy. But don’t let this misconception influence your marketing decisions. Before you write off corporate gifting as a fad that results in no meaningful returns, hear us out.

Here are 5 reasons why you should incorporate corporate gifting in your marketing strategy:

  1. Better brand recall

Consider this – the ads that pop up on social media and elsewhere on the internet stay on the screen for only a matter of seconds before the user scrolls past them. In fact, many users report such ads as it ruins their online experience.Compare this to a thoughtful corporate gift that stays with the person much longer.

According to a study by Promotional Products Association International (PPAI), 90.4% people still  possess a promotional product that they received in the last 24 months; and around 58% people keep it for around 4 years.

  1. Your alternative business card

In the field of business, you tend to interact with a lot of vendors. How do you make sure that your business card makes your brand memorable?

It’s simple, really. Stop giving out business card to potential customers. A corporate gift that innovatively speaks about your business will create a better impact than a business card ever will.

  1. Not too invasive

“Try to design your product around the customer’s needs”. Every marketer strives to live by this golden rule. But not when it comes to advertising. Sadly, marketers fail to realise that no customer wants to receive their mails and certainly nobody wants to see invasivepop-up adsruin their online experience.

Gifting is an ideal solution that doesn’t need invade their privacy. It could be something as simple as a coffee mug, or as exciting as a pair of high-end earphones/Bluetooth speakers.

 

  1. Less wastage

While terms like ‘reach’ and ‘engagement’ quantify the people that consume your content, there is no certain way of knowing whether your marketing mix is falling on deaf ears. With corporate gifting, you have control on exactly who receives and consumes your content and minimise wasting your resources on irrelevant audience groups.

  1. Cost effective

With the advent of mass customization and mass production, a lot of gifts can be produced for large audiences at cheaper rates. In fact, the production costs can be brought down, as compared to the cost-per-impression of several other mediums.

If you are ready to consider corporate gifting as a viable element to plan your next successful marketing campaign, give us a shout-out at admin@giftex.in.

Giftex 2017 Exhibitors Talk – Golden Oak Impex

Company – Golden Oak Implex   |       Stall no: 36

Giftex exhibitors talk about their experience and expectations about Giftex. Have a look.

Q. What kind of product categories / sub categories do you offer for the Expo?
Ans. We offer product categories including Scented and decorative candles, Fragrance Oils, Reed Diffusers and Potpourris.

Q. What are the types of buyers you expect at Giftex (Corporates/ Distributors/ Dealers/ Small Enterprises/ Retailers)?
Ans. We are looking forward to meet dealers, retailers and corporate gifting.

Q. Are there any possible intra-business opportunities within the expo?
Ans. Being a 30 year old exhibition we are looking forward for some.

Q. How does the Giftex Expo benefit you being held whilst having festivals around the corner?
Ans. Our product categories are related to festival season, so expect Giftex Expo to be beneficial a lot to expand our customer network.

Q. How do you consider Giftex being a pioneer expo as platform to launch a new product or overseas business expansion?
Ans. Being participating for the first time, we will be able to evaluate the above post exhibition.

Q. What is your take on the quality of visitors at the Giftex expo (if you have participated before)?
Ans. We have not participated earlier.

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Meet and network with Golden Oak Impex and many more companies at Giftex 2017. Giftex has been a premier exhibition in providing solutions to all the corporate gifting issues since three decades. Visit Giftex 2017 from 28 – 31 July at Nehru Center, Worli to experience the Indian corporate gifting industry.

Visit bit.ly/Giftex2017 to get your visitor’s badge or call us on 022-22075256/57/58. For any queries email us at admin@giftex.in

Giftex 2017 Exhibitors Talk – India Art Investment Co.

Company – India Art Investment Co. |       Stall no: 154 & 155

Giftex exhibitors talk about their experience and expectations about Giftex. Have a look.

Gifting is so much more than just the physical exchange of objects — it is a way to communicate. A gift is not necessarily about the object itself, but more about the emotion and sentiment behind it.

Giving art is one of the most original, thoughtful and fun things you can gift (other than a pet). The sheer understanding that a piece of art is an expression that has so many emotions of not just the artist but also his entire family is so profound. Art is about culture and traditions.  An artist opens a window into a country’s heritage through his artwork. Art speak to us on an inexplicable and intangible level.

Corporates today are looking for something exclusive when they have to make a statement, and art makes a perfect fit in more than so many ways. Art as a gift offers you the freedom of choosing from so many subjects who are secular and universal and further it can be adapted and commissioned specially for you. Amidst the confluence of mass produced, easily accessible design objects and product lines, art fulfills the craving for being unique and exclusive. Further, the trend towards charity, economic sustainability, inclusion, self- reliance has been gathering pace and touching lives of young, old and corporates. The time has come for rediscovering the art of gifting. It is a great feeling to have contributed to a community of artist who are fighting for their sustenance and keeping their age-old and almost forgotten art forms alive.

India Art Investment Company is a specialist art firm offering premium services to art collectors, corporates and hotels. We help our clients with acquisition and deliver what suits the best; be it an original canvas, a sculpture, a limited-edition serigraph or more. We have a finely curated inventory comprising Pre-Modern, Modern & Contemporary and narrative-rich Indian folk & tribal artworks of masters and upcoming artists.  We look at Giftex as an opportunity to reach out to number of corporates for introducing art as innovative and thoughtful gifting option. Haath ka bana – Made in India would present the finest artworks and object de’ arts by the master crafts(wo)man from all the states of India.

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Meet and network with India Art Investment Co. and many more companies at Giftex 2017. Giftex has been a premier exhibition in providing solutions to all the corporate gifting issues since three decades. Visit Giftex 2017 from 28 – 31 July at Nehru Center, Worli to experience the Indian corporate gifting industry.

Visit bit.ly/Giftex2017 to get your visitor’s badge or call us on 022-22075256/57/58. For any queries email us at admin@giftex.in

Giftex 2017 Mumbai

50,000 Ways to Say Thank You !!

India’s premier corporate gifting exhibition Giftex is successfully celebrating its 30 years of brand building, networking and gifting of course. Having more than 15,000 corporate visitors, it is a one stop shop for all types of corporate gifting solutions. Corporate gifting market in India is worth ₹ 12,000 crore and Giftex is marks eminence in measuring its growth. Giftex has an array of premium brands and manufacturers exhibiting their products and services, here are the few of many.

 

 

Visit Giftex 2017 from 28 – 31 July at Nehru Center, Worli to experience the Indian corporate gifting industry. Visit bit.ly/Giftex2017 to get your visitor’s badge or call us on 022-22075256/57/58. For any queries email us at admin@giftex.in

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kettro logo for Giftex 2017

Giftex 2017 Exhibitors Talk – Kettro Confections

Company – Kettro Confections      |       Stall no: 68 & 69

Giftex exhibitors talk about their experience and expectations about Giftex. Have a look.

 

Q. What kind of product categories / sub categories do you offer for the Expo?

A: We offer Chocolates, Cookies, Desserts, Baklava, Macarons, Dragees.

 

Q. What are the types of buyers you expect at Giftex (Corporates/ Distributors/ Dealers/ Small Enterprises/ Retailers)?

A: We are looking forward to meet Corporates and Retailers.

 

Q. Are there any possible intra-business opportunities within the expo?

A: Yes, there are many.

 

Q. How does the Giftex Expo benefit you being held whilst having festivals around the corner?

A: Good leads but short timelines for delivery, which is a challenge. This timing is right timing.

 

Q. How do you consider Giftex being a pioneer expo as platform to launch a new product or overseas business expansion?

A: Maybe, at least we hope for some.

 

Q. What is your take on the quality of visitors at the Giftex expo (if you have participated before)?

A: It’s the usually a mix of retail as well as corporate and their managers.

 

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Meet and network with Kettro Confections and many more companies at Giftex 2017. Giftex has been a premier exhibition in providing solutions to all the corporate gifting issues since three decades. Visit Giftex 2017 from 28 – 31 July at Nehru Center, Worli to experience the Indian corporate gifting industry.

Visit bit.ly/Giftex2017 to get your visitor’s badge or call us on 022-22075256/57/58. For any queries email us at admin@giftex.in

Giftex 2017 - Corporate Gifting

The right gift can break the Internet

In an age where digital advertising and social media marketing is given more importance than any other medium, the personal touch of corporate gifting and merchandising seems to be lost. Before we write it off as completely redundant, let’s see how effective corporate gifting can be when used as a marketing tool, as opposed to digital.

When it comes to setting up a marketing strategy, social media platforms have their own limitations. Breaking the user experience by plugging ads between the social feeds, doesn’t always work in the favour of brands. There are many instances available online where repetitive bombardment of ads ended up creating a negative impact on the brand’s image.

If we take the same marketing strategy and observe it from the gifting standpoint, the story is slightly different. According to a study conducted by Promotional Products Association International (PPAI), 83% of the consumers like receiving a promotional product along with an advertising message. Based on this statistic, if you have a gift that can weave a brand story without invading the customer’s privacy, you have already won half the battle.

Another area where social media marketing might fall behind promotional gifting is the ability to invoke brand recall. According to another PPAI study, 89% of the consumers can recall the name of the advertiser on a promotional product they received in the past 24 months. Such an impact is hardly seen in the digital space.

Giftex 2017 - Corporate Gifting

 

Gifting and merchandising makes more sense when generating brand recall, because something that is sitting on your desk and/or used by you on a daily basis is likely to stay in your head longer than an ad you scroll past every time it pops up in your news feed.

The challenge is to make the target audience feel important than the product or brand. Innovative ideas incorporated within thoughtful gifts can help you break the personal barrier, without being too invasive that too at very affordable rates.

Giftex is organising India’s biggest corporate gifting exhibition of the year, where thousands of exclusive brands will exhibit their range of innovative gifts. You can walk in for free and experience how gifting can make your next marketing campaign a winner!

For Visitors Registration visit – bit.ly/Giftex2017

See you at Giftex 2017 !!

Giftex - Corporate Gifting Expo

Find new ways to promote your brand at Giftex 2017

Finding new ways to promote your brand? Opt the corporate gifting way. Stay on top of the head of your customers as you gift them the perfectly complementing corporate gift. A gift that not just shows gratitude to your clients for their love and support but also carries a brand image of your brand and thus promotes it. This will increase the brand exposure and will help more and more customers to recollect it.

Get all the solutions related to corporate gifting at Giftex. India’s premier corporate gifting exhibition Giftex is successfully celebrating its 30 years of brand building, networking and gifting of course. Having more than 15,000 corporate visitors and more than 9,000 categories, it is a one stop shop for all types of corporate gifting solutions. Giftex was the first one to launch gifts and stationery exhibition in 1988 and since then it has been there in the industry dealing with many local and multinational brands. It was also amongst the strong forces behind supporting GSA – Gifts & Stationery Association’s activities.

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This year the exhibition will be held from 28th-31st July 2017, Nehru Centre, Mumbai. To ensure that you catch this year’s corporate gifting season, visit bit.ly/Giftex2017 to get your visitor’s badge or call us on 022-22075256/57/58. For any queries email us at admin@giftex.in

Food Blog Giftex 2017

Food Court in Corporate Gifting Industry

You might get old but gifting doesn’t. Even after being an age old tradition showing gratitude through gifts hasn’t changed a lot. Except the gifting has moved up to the level where corporate companies gift their employees and clients to thank them for the support. And this gave birth to the corporate gifting industry, which has now become a ₹ 2000 Crore worth business. And as the oldest custom practices gifting food to bring smile on the receiver’s face, the corporate gifting industry too observes food to occupy the major shares.

The food sector itself is vast enough and has various sections that allow the companies to choose the best suitable gift.

Fruits and Dry Fruits – We all have been receiving fruits and dry fruits as gifts on different occasions and festivals. A lot of corporate companies gift their employees and clients fruits or dry fruits to express their gratitude and boost their moral.

Sweets – Sweets are the best tried and tested way to make way to one’s heart. Gifting sweets to employees and clients on Diwali and New Year is a common gesture nowadays to greet and maintain the relations.

Chocolates – Chocolate industries tops the charts in gifting industry for its wide acceptance and easy customization.       It is convenient to emboss the company logo on it or makes chocolates in shape of the respective product that company deals in.

Beverages – Gifting juices and wines is also gearing trend in corporate gifting industry. Although, wine is still considered as a precious gift and is gifted to selective clients.

Bakery products – Easy to preserve and non-perishable, bakery products make an ideal corporate gift. Also, being comparatively less sweet than desserts it is proffered by many on the receiving end.

Snacks – Snacks are again the best options being non-perishable and easy to store. Also, there is a wide array of varieties in snacks to choose from and also can be combined and gifted.

 

Create your recognizable space in corporate gifting industry as you exhibit at Giftex Book your stall Now – http://bit.ly/2oBprmM For more details call 022-22075256 / 57/ 58

For Visitors Pre-registration visit – http://bit.ly/Giftex2017

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The India Art Investment Company at Giftex 2016

Gifting is so much more than just the physical exchange of objects — it is a way to communicate. A gift is not necessarily about the object itself, but more about the emotion and sentiment behind it.

Giving art is one of the most original, thoughtful and fun things you can gift (other than a pet). The sheer understanding that a piece of art is an expression that has so many emotions of not just the artist but also his entire family is so profound. Art is about culture and traditions.  An artist opens a window into a country’s heritage through his artwork. Art speaks to us on an inexplicable and intangible level.

Corporates today are looking for something exclusive when they have to make a statement, and art makes a perfect fit in more than so many ways. Art as a gift offers you the freedom of choosing from so many subjects who are secular and universal and further it can be adapted and commissioned specially for you. Amidst the confluence of mass produced, easily accessible design objects and product lines, art fulfills the craving for being unique and exclusive. Further, the trend towards charity, economic sustainability, inclusion, self- reliance has been gathering pace and touching lives of young, old and corporates. The time has come for rediscovering the art of gifting. It is a great feeling to have contributed to a community of artist who are fighting for their sustenance and keeping their age-old and almost forgotten art forms alive.

Tiaico

 

India Art Investment Company is a specialist art firm offering premium services to art collectors, corporates and hotels. We help our clients with acquisition and deliver what suits the best; be it an original canvas, a sculpture, a limited-edition serigraph or more. We have a finely curated inventory comprising Pre-Modern, Modern & Contemporary and narrative-rich Indian folk & tribal artworks of masters and upcoming artists.  We look at Giftex as an opportunity to reach out to number of corporates for introducing art as innovative and thoughtful gifting option. Haath ka bana – Made in India would present the finest artworks and object de’ arts by the master crafts (wo)man from all the states of India.

 

Blog Post by – India Art Investment Company

Please visit India Art Investment Company at stall # 154 @ Giftex 2016


This year the exhibition will be held from 29th July-1st August 2016, Nehru Centre, Mumbai. To ensure that you catch this year’s corporate gifting season, visit www.giftex.in or call us on 022-22075256/57/58

: Download Official Giftex App :
    

 

Ratna Novelties at Giftex 2016

Striking the right chords of artistry and blending it with your desires, we at V2R1 intend to serve as your pillars of creativity. A range of gift items for any occasion from festivals to family affairs, jamboree to conferences,we cater to all your needs.

Based in Mumbai, we have more than 20 years of experience and nation-wide presence with more than 500 happy clients.Ever since our inception in 1996, we have been delivering intelligent creations and customer satisfaction all over the country with our 100% quality Assurance policy and easy-to-approach customer service. An amalgam of your vision and our creativity, the solution we provide is intended to be just the right solution for you based on your needs.

Our range of products include handicrafts designed using natural resources, fiber artifacts, locally manufactured hand-made chocolates, gift hampers, seasonal items, and much more, all of which we offer to customize as per your requirements.

We organize events, accept bulk orders and even provide personalized gifting options. With competitive rates to suit your budget, we ensure the best packaging and printing services. Feel free to contact: 09819590251/9930233188  Email : info@v2r1.in

 

 

Blog Post by – Ratna Novelties

Please visit Ratna Novelties at stall # 94 @ Giftex 2016


This year the exhibition will be held from 29th July-1st August 2016, Nehru Centre, Mumbai. To ensure that you catch this year’s corporate gifting season, visit www.giftex.in or call us on 022-22075256/57/58

: Download Official Giftex App :