The struggle to garner more market share, while extracting maximum possible revenue out of existing customer base, has spawned a variety of marketing strategies. From old conventional tactics like printing ads in the newspapers to the now digitally oriented-mailers, no stone has been left unturned to push products and increase sales. In a bid to play catch-up with the latest trends, the world has forgotten that sometimes the most humble ways are the most effective ones.
A few marketing gurus might argue that corporate gifting is not a legitimate marketing strategy. But don’t let this misconception influence your marketing decisions. Before you write off corporate gifting as a fad that results in no meaningful returns, hear us out.
Here are 5 reasons why you should incorporate corporate gifting in your marketing strategy:
- Better brand recall
Consider this – the ads that pop up on social media and elsewhere on the internet stay on the screen for only a matter of seconds before the user scrolls past them. In fact, many users report such ads as it ruins their online experience.Compare this to a thoughtful corporate gift that stays with the person much longer.
According to a study by Promotional Products Association International (PPAI), 90.4% people still possess a promotional product that they received in the last 24 months; and around 58% people keep it for around 4 years.
- Your alternative business card
In the field of business, you tend to interact with a lot of vendors. How do you make sure that your business card makes your brand memorable?
It’s simple, really. Stop giving out business card to potential customers. A corporate gift that innovatively speaks about your business will create a better impact than a business card ever will.
- Not too invasive
“Try to design your product around the customer’s needs”. Every marketer strives to live by this golden rule. But not when it comes to advertising. Sadly, marketers fail to realise that no customer wants to receive their mails and certainly nobody wants to see invasivepop-up adsruin their online experience.
Gifting is an ideal solution that doesn’t need invade their privacy. It could be something as simple as a coffee mug, or as exciting as a pair of high-end earphones/Bluetooth speakers.
- Less wastage
While terms like ‘reach’ and ‘engagement’ quantify the people that consume your content, there is no certain way of knowing whether your marketing mix is falling on deaf ears. With corporate gifting, you have control on exactly who receives and consumes your content and minimise wasting your resources on irrelevant audience groups.
- Cost effective
With the advent of mass customization and mass production, a lot of gifts can be produced for large audiences at cheaper rates. In fact, the production costs can be brought down, as compared to the cost-per-impression of several other mediums.
If you are ready to consider corporate gifting as a viable element to plan your next successful marketing campaign, give us a shout-out at firstname.lastname@example.org.