The annual Giftex show embodies the creative, trend-setting spirit that defines the corporate gifting industry. The ability of bringing the best in business under one umbrella can be attributed to the fact that the event is conceptualized and managed by a team of experienced professionals.

Specialists in the gifting industry belonging to Trade & Technology Exposition Co. (India) Pvt. Ltd have conceived it as a complete and comprehensive exhibition and event management platform. They have successful hosted several events on different themes, and Giftex is a testimony to their capabilities.

Even in the season of lean corporate spending, the importance of corporate gifting has by no means diminished. Corporate gifting is vital for the purpose of reviving and reinforcing crucial business contacts! The consolidation phase of a business can perhaps be the best opportunity to appreciate the association with them.

Top businesses also understand the importance of sticking to employees who provide excellent service and bring value to them. Presenting a gift will only enhance ties with them. This is the perfect time for a meaningful corporate activity. The times are challenging, but such challenges call for dramatic measures.

In this context, Giftex is a one-stop shopping event for bulk purchases by corporate entities and traders, giving everyone access to India’s top sourcing hubs. All the earlier Giftex editions had been a huge hit, and this year’s edition to be held at Mumbai’s Nehru Centre in just about a week from now, promises to be a blockbuster.

And here is a word of advice to make the most of your gifting program: Tuned to the changing times, look to experiment and come up with innovative ideas. Personalization is a vital factor in gifting to select top-level executives, and even your employees. Generic promotional items are passé because people are trying to get be more personal with things. It is often seen as ‘unfashionable’ to be extravagant with gifts today, especially in international context.

For many more such ideas and gifting options, visit Giftex 2012!

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The brain behind The Arts Trust and ICIA, Mr Vickram Sethi, is known to be a committed and articulate art aficionado. He has been actively engaged in promoting contemporary Indian art, and has been striving to raise awareness and interest in Indian art.

The Institute of Contemporary Indian Art (ICIA) serves as a logical extension of The Arts Trust vision of becoming the best source for quality work by both the distinguished and emerging artists. The Arts Trust was set up in 1990 with a long-term vision of promoting Indian contemporary art, which was just gaining in prominence at that time.

Towards this end, The Arts trust organizes art exhibitions, showcasing a wide range of talent and creativity, providing the viewers a glimpse of promising artists who work in various genres, styles, subjects and mediums.

In 1996, The Arts Trust was handed over the responsibility of managing the Harmony Show launched by the Reliance Group. It has also hosted several art camps and art events such as the annual RPG art exhibitions. The Arts Trust boasts of several prestigious clients such as RPG Group, Kotak Bank, ABN AMRO bank, Indian Hotels, Oberoi Group and Hyatt Hotel among others.

Of course, the journey has been full of several challenges, as Mr Vickram Sethi reminisces: “When I started, the art scene was quite different from what it is now. It was difficult to find space (for hosting the shows). I did my first show more than 15 years ago at the Oberoi, titled ‘Masters of India’. I was amazed at the response, and then began to do art shows at the Y B Chavan studio more often.”

He is extremely optimistic and positive about the emerging crop of artists. He quips: “There’s immense talent here!” In keeping with his vision, the previous edition of Art Expo India brought to the fore highly talented and dynamic artists from across the country and abroad in a grand event in Mumbai.

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With stock market in a tailspin, people are looking to build a more diversified portfolio of investments that will cushion them against such random and rapid falls in equities. Indeed, stock markets world over have turned topsy-turvy in recent times as the indices have become hyper-sensitive to inflation, recession and any negative macro or micro-economic clues. Experts are advising investors to stay away from the stock markets, and rightly so!

On the other hand, Indian art and artists have truly gone global with a string of shows – solo as well as group – involving both established and emerging artists. Global art auction houses and event directors are giving a place of pride to practitioners from the country, leaving an indelible mark on the international art scene. Indeed, contemporary Indian art and artists have gone global with a string of shows. We take a quick look at some of the internationally acclaimed artists who will continue to find favor with collectors and/ or investors…

Atul Dodiya: His diverse and dynamic art practice, socially and politically responsible in nature, has evolved to become increasingly complex, with the subjects of his address, and his references more specific. His striking imagery has invariably been packed with a stirring swirl of motifs: Bollywood, film stars, political icons, Hindu mythology characters, and so on.

Subodh Gupta: Though he often dwells on domestic themes, he has become an internationally renowned artist. A sculptor, installation-maker, video artist and painter -all rolled in one, this multi-faceted practitioner incorporates in his works everyday objects like bicycles, thali pans, and milk pails, as well as the mass-produced steel boxes used to carry lunch.

Bose Krishnamachari: As a creator, curator and practitioner of art in various forms and domains, he likes to challenge and defy conventional concepts of visual art practices to set his own norms. He has further broadened and deepened his curatorial vision with the Mumbai-based Gallery BMB.

Jitish Kallat: Counted among the most exciting and talented contemporary artists not just in India, but also internationally, he has received recognition for his dynamic work that reflects an involvement with Mumbai.

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Giftex takes great pleasure and pride in introducing our esteemed patrons to Garg Group Companies. The corporate house boasts an enviable range of over 5000 different dazzling designs of catchy key chains apart from other exciting product range in different materials and domains.

These products are available at their spacious Mumbai Show Room. They have a full-fledged setup with a factory located at Aligarh in the state of Uttar Pradesh. Not just that they have booking offices across leading metros of India, including Bangalore, Pune and Goa as well as overseas offices in Dubai and Colombo.

The company has formed a vast network with business association across the country and spread across the length and breadth of the country, well recognized in both national & international markets for its quality and superiority of product range. Their motto is to give the best quality and equally supreme service as testified by an ISO 9001 – 2000 certificate for their offerings. What else are the features of the venture run by the Garg Group?

•    Garg Manufacturing Unit’s core expertise, as stated above, lies in producing all types of key chain varieties, badges and cufflinks on basis of each customer’s needs and budget.

•    It’s a professionally managed group, always keen to take challenges in regards to improvement of quality and Service.  Its team is invariably ready to align itself to customer imagination and precise requirements.

•    Garg manufactures their products in all types of diverse materials like Brass, Zinc, Mild Steel, Stainless Steel, Wooden, Acrylic, Plastic, Rubber, Leather etc.

•    Garg also manufactures an exclusive range - Gold Plated, Silver Plated, Chrome Plated, Nickle Plated, Black Silver, Black Nickle, Oxidized, Copper Finish, Antique finish, Dull Silver etc.

•    Garg undertakes Casting, Stamping, all type of molding, Sand Casting, Aapoxy Coating, Meena Works, Lazer Engraving and all types of printing jobs on a wide variety of materials.

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A major attraction of the Giftex show every year is the wide array of options it offers on corporate gifting. It also looks to create an awareness of techniques and advantages of a corporate gifting program thanks to experts with a vast experience in the gifting industry attending the gift.

Getting the right gift to impress clients has always been a tricky topic. There are so many decisions to be made like how much should be spent on corporate gifting exercise. It depends on your business scale and the worth of your crucial clients.

However, an expensive item may not go well with some clients. So the first rule of thumb for you as a gift giver is to know your respective clients first before you select a gift for them. You need to be discreet and selective.

After you have determined the dynamics including purpose of gift giving to fit the budget, your next challenge is deciding what? Depending on the situation and the occasion there are many options available (as you will find out at the Giftex exhibition). Something with an inherent thought behind it is always appreciated. This sure will strengthen your bonds with your corporate clients.

Logo or no logo is another decision to make. Whether to put your company logo or not is a matter of personal choice. Everyone loves seeing their company logo on products, but not every recipient would appreciate it. If you are confident of having selected a gift, which will make a lasting impression, you need not put your company logo on it.

The recipient will remember you by the gift itself if it is ‘different’ and thoughtful. It must help you and your brand stand out from the clutter. So instead of going for plain diary as a gift, you may get one made from exquisite handmade paper with the recipient’s name nicely embossed on it. Being distinctive in approach towards gifting would make sure that the person would always remember you every time he or she sees or uses your gift.

The Giftex 2012 will provide you with various such clues to getting the right corporate gift.

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Safety, cost efficiency and durability are the three aspects that any business would primarily look for while buying office equipment. Brilliant International is one name that comes to mind, when you want to buy electrical accessories and other workplace-related appliances.

They manufacture and export a wide range of electrical accessories and appliances such as doorbells, ceiling fans, switches, etc. The company formed in 1981, has established a reputation for itself as a reliable supplier and producer over the last two decades in this field – in India and internationally. It has adhered to the highest quality control standards over time.

Brilliant International also designs products as per specific customer specifications and design. This is made possible by a skilled technical staff, and a meticulous quality testing by them for each product. Let us take a look at their vast product range:

•    New Beautiful Bells

•    PVC Accessories / Trunking / Adaptable Boxes

•    Ceiling Fans & Regulators

•    D.P Switches / Switches / Sockets

•    ChangeOver and Onload Changeover

•    Tinned Copper Lugs / Glands

•    G.I.Boxes / Steel

•    Boxes American Type

•     Top Plugs and AST Parts

•     Bulk Head Fittings & Holders

•     Earthing Rod & Accessories

•     Extension Sockets

•    Wire Clips

•    GI Conduit Accessories

•    Din Rail Channel

•    Screws / Fasteners

They also manufacture a range of household appliances. You can get complete details of their vast product range, here:

For business inquiries, contact:
Brilliant Complex, Unit A & B,
Western Express Highway, Miragaon,
Mira Road (East) 401 104
Mumbai, India

Phone: (00 91 22) 2945 2101 - 05
Fax: (00 91 22) 2945 2106
Email: brilliantintl@vsnl.com

You can also check out their stall at the Giftex 2012 slated to be held in the second week of February.  It’s a company that truly sticks to its brand name: Brilliant. There can be no better way than this of branding and positioning for a company.

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Giftex is here again! The 2012 edition is set to underline why the event is without doubt among the most keenly awaited and highly valued shows in its domain. It’s truly one of its kind event not only in Mumbai but across India.

Indeed no other exhibit revolving around the theme of gifting manages to generate so much buzz and excitement as this annual show. What are its features that make Giftex so special and unique?

•    Giftex acts as a one stop shopping event for bulk purchases by corporate entities and Traders, giving buyers access to India’s top sourcing hub. It will have on offer among the most dynamic and contemporary gifting themes ever seen. All the innovative gifts can be sourced under one roof.

•    Despite the looming recession world over, India continues to do well as a nation. The country’s industry and corporate houses are doing reasonably well. Giftex 2012, to be hosted at Nehru Centre, worli, Mumbai will sure reflect the vibrancy of India’s resilient corporate scene! It is going to be the Season’s biggest ever buying opportunity professionals and marketers cannot afford to miss…

•    There are going to be several new gifting ideas on offer at Giftex 2012 for those looking for creative options. With hundreds of stalls and thousands of gifting items, you can get a catchy corporate gift portfolio – in retail and in bulk.

•    Considered India’s biggest and the most ambitious corporate gifting exhibition, the event is sure to live up to the hype, which it has generated over the years, providing the perfect opportunity to build an exclusive gift folio.

The truly overwhelming response to the previous Giftex edition was because of extremely enthusiastic participation. This is another exciting aspect of the event. Top business professionals cutting across a diverse spectrum of business industries, domains, brands and domains is a testimony to the rising popularity of this hugely successful event.

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Giftex 2012 is your chanced to grasp the trend in the domain of gifting. As the event testifies, corporate gifting has been transformed into an art. If a company gifts too little it can be perceived as cheap and if it gives too much it can become a bribe. Gift the wrong thing, and it’s considered bad taste.

A truly thoughtful gift is the one that strikes a chord with the receiver; the one that reflects that you have taken efforts in selecting, packing and presenting it. A gift’s worth cannot be judged by its price tag alone. What indeed makes it valuable is your genuine emotions attached to it. A ubiquitous item can be blended with the tastes and choice of the person you are going to present it. Your thought behind the whole exercise should reflect through your gift to make it a meaningful gesture.

For example, if your friend or colleague is a youthful, upcoming and dynamic executive who loves looking sporty and sleek at work, you can opt to pick ready-to-wear line that will perfectly suit him or her. You may buy a gift that will help one in one’s daily life like contemporary clothing or something like a CD of soothing songs or challenging puzzle game that will help him or her unwind. It will come in handy for the purpose of recreation or relaxation.

Take some effort to find out what your friend or colleague has been keen on buying. This well might be a book title or a favorite music CD, currently lacking from his or her collection. If the person is a ‘do-it-your-self’ type, get a mechanical or electronic utilitarian item.
If you want to shower your friend or a close colleague with something valuable, Giftex 2012 is your opportunity to get all the great ideas to build and strengthen personal and professional bonds.

If ever there is an event to seek exciting corporate gift ideas for your most valued and prestigious customers, business associates and partners, it’s now. It’s Giftex 2012!

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‘It is not the size of the gift that matters but the size of the heart, which gives it!’ - Quotation in ‘The Angels’ Little Instruction Book’ by Eileen Elias Freeman

‘Tis blessed to bestow, and yet,
Could we bestow the gifts we get,
And keep the ones we give away,
How happy were our Christmas day!’
- Carolyn Wells

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One thing that will differentiate a sub-standard vendor from a quality one is the value addition the latter can bring to clients. The process is not just restricted to manufacturing, purchasing, or disturbing the gift. A winning and long-lasting association with the clients is possible only by striking a rapport and understanding their psyche. It requires a great deal of insight and sensitivity on part of the vendors.

An understanding of factors such as budget constraints, timeliness of a gifting plan, correct choice of occasion, relevant theme for gifting is essential. The success of a corporate gifting business is not merely about the “art of selling’. It’s more to do with discovering the ‘joy of gifting’ them. Packaging ideas also matter a great deal (not to forget ‘out of the box’ gifting products!)

A unique selling proposition will help to transform the gift into a motif of relationship-building. This again is never an easy task. First study what a bunch of business players around you are doing and think how you could do it better. Before you push forward with your gifting business plan, be clear about its focus. You then can sell the idea itself.

The logistical issues will then come into play as you will need to explore things such as distribution & partnerships, and work out establishing relationships with a host of corporate gift representatives to market and sell your product portfolio to their corporate clients.

It may not be always easy to approach end-users directly when you are likely to compete with an entity that has almost everything else on its side, including a strong sales relationship with your potential customer-base.  Before you make a move, get some sense of the market dynamics and what exactly you are up against!  This is critical to make foray into the domain of corporate gifting business successful.

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