The annual Giftex show embodies the creative, trend-setting spirit that defines the corporate gifting industry. The ability of bringing the best in business under one umbrella can be attributed to the fact that the event is conceptualized and managed by a team of experienced professionals.

Specialists in the gifting industry belonging to Trade & Technology Exposition Co. (India) Pvt. Ltd have conceived it as a complete and comprehensive exhibition and event management platform. They have successful hosted several events on different themes, and Giftex is a testimony to their capabilities.

Even in the season of lean corporate spending, the importance of corporate gifting has by no means diminished. Corporate gifting is vital for the purpose of reviving and reinforcing crucial business contacts! The consolidation phase of a business can perhaps be the best opportunity to appreciate the association with them.

Top businesses also understand the importance of sticking to employees who provide excellent service and bring value to them. Presenting a gift will only enhance ties with them. This is the perfect time for a meaningful corporate activity. The times are challenging, but such challenges call for dramatic measures.

In this context, Giftex is a one-stop shopping event for bulk purchases by corporate entities and traders, giving everyone access to India’s top sourcing hubs. All the earlier Giftex editions had been a huge hit, and this year’s edition to be held at Mumbai’s Nehru Centre in just about a week from now, promises to be a blockbuster.

And here is a word of advice to make the most of your gifting program: Tuned to the changing times, look to experiment and come up with innovative ideas. Personalization is a vital factor in gifting to select top-level executives, and even your employees. Generic promotional items are passé because people are trying to get be more personal with things. It is often seen as ‘unfashionable’ to be extravagant with gifts today, especially in international context.

For many more such ideas and gifting options, visit Giftex 2012!

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Mumbai-based Champion Trading Company, formed more than five and a half decades ago, is known for developing and manufacturing all kind of attractive and durable torches. The products also made specifically in a buyer’s brand or mark, as part of customization.

Here’s a quick look at their vast and quality product range

GEET 205

Model                   :   GEET 205
LED                      :   1 Super Bright White LED
Operates on          :   2 AA Batteries
Usage Time     :  175+ hours of time
Light Coverage  :   80 ft.
Product Size       :   170mm x 44mm x 27mm
Special Features    :   Glow in Dark Torch body

3 CELL TORCH

LED                      :   1 Super Bright White LED
Operates on          :   3 ‘AA’ Batteries
Useage Time     :  250+ hours of time
Light Coverage  :   80 ft.
Special Features    :   Glow in Dark Torch body
LED                      :   1 Super Bright White LED
Operates on          :   3 ‘AA’ Batteries
Usage Time     :  250+ hours of time
Light Coverage  :   80 ft.
Special Features    :   Glow in Dark Torch body

Model                   :   GEET 27

LED                      :   27 Super Bright White LED
Operates on          :   4 ‘AA’ Batteries
Usage Time     :  16+ hours of time
Light Coverage  :   100 sqft. area.
Product Size       :   139mm x 15mm x 139mm
Special Features    :   1) Glow in Dark body
2) Round & Flat body
3) Indoor & outdoor useable
4) Magnet to stick in flat metal body
LED                      :   1 Super Bright White LED
Operates on          :   2 ‘AA’ Batteries
Usage Time     :  175+ hours of time
Light Coverage  :   50 ft.
Special Features    :   Available in attractive color

Model                   :  GEM 30

LED                      :   30 Super Bright White LED
Operates on          :   6 volt 4.5Ah Rechargeable battery
Charge Voltage :   AC 230 Volt
Charging time    :  Appx. 10 Hours by AC 230 Volt
Usage Time     :  Appx. 14 hrs
Product Size       :   234mm x 64mm x 39mm
Special Features    :   1) Low battery indicator
2) Charging indicator
3)  12V DC charge input
4) 180 degree light distribution
5) Auto - on Mechanism
6) Auto - off Mechanism
7) Over charge protection

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Giftex feels privileged to introduce Phototech, an expert technology developer-distributor of high-end Sublimation Equipment, Sublimation Blanks, specialized corporate gifts and deftly personalized gifts employing sublimation technology.

It strives to produce high quality products for Sublimation & Crystal business and graphic output solutions that meet and exceed industry expectations. Phototech offers a mixture of own developed products and partners with key manufacturers to provide superior and cost effective solutions. To make its products customer-friendly, Phototech partners with key industry manufacturers to provide small businesses and entrepreneurs with superior, cost effective solutions. The products are developed with meticulous attention to quality and utility.

This fast-expanding corporate house, serves as a premier source for Sublimation Mugs, printers, Transfer machines, Heat Transfer Paper, Crystals, and consumables that come in handy for the purpose of Advertising, graphic arts, Garments, Footwear, Interior decoration and photography. It also has on offer other Heat Transfer machines, Crystal Printing Solutions, color printers and supplies.

The product range includes: Sublimation special transfer paper in Sheet & Rolls , Laser transfer paper for Oil & Oil free laser printers, Sublimation inks for Desktop & large format Epson printers, Epson printers, High Quality Sublimation mugs, Sublimation T-shirts, Sublimation Ceramic Tiles , Mouse Pads & hundreds of other products suitable for sublimation printing , Crystal Printing solution & Crystal Blanks of K9 quality.

A recognized leader in providing innovative products in five key markets, Phototech caters to:
•    On demand specialty imprinting
•    Sublimation printing on mugs & Sportswear
•    Crystal Printing
•    Laser Heat Transfer Papers
•    Lanyard Printing solutions

Considered as pioneers of the digital imprinting industry, the company has developed numerous systems and techniques for heat transfer. Importantly, it insists on total customer satisfaction, and offers free technical support for all its products. During each stage of product selection, sales, and post sales, its expert team provides clients with requisite expertise, knowledge and informed guidance as part of superior customer support. For this, the managerial staff constantly updates itself to provide clients with latest product information at best attractive prices.

Apart from Phototech, Giftex 2012 will host several leading names from the gifting industry and the corporate world. We shall be introducing them to our audiences over the next few days as a countdown to the Giftex event.

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Giftex 2012 is your chanced to grasp the trend in the domain of gifting. As the event testifies, corporate gifting has been transformed into an art. If a company gifts too little it can be perceived as cheap and if it gives too much it can become a bribe. Gift the wrong thing, and it’s considered bad taste.

A truly thoughtful gift is the one that strikes a chord with the receiver; the one that reflects that you have taken efforts in selecting, packing and presenting it. A gift’s worth cannot be judged by its price tag alone. What indeed makes it valuable is your genuine emotions attached to it. A ubiquitous item can be blended with the tastes and choice of the person you are going to present it. Your thought behind the whole exercise should reflect through your gift to make it a meaningful gesture.

For example, if your friend or colleague is a youthful, upcoming and dynamic executive who loves looking sporty and sleek at work, you can opt to pick ready-to-wear line that will perfectly suit him or her. You may buy a gift that will help one in one’s daily life like contemporary clothing or something like a CD of soothing songs or challenging puzzle game that will help him or her unwind. It will come in handy for the purpose of recreation or relaxation.

Take some effort to find out what your friend or colleague has been keen on buying. This well might be a book title or a favorite music CD, currently lacking from his or her collection. If the person is a ‘do-it-your-self’ type, get a mechanical or electronic utilitarian item.
If you want to shower your friend or a close colleague with something valuable, Giftex 2012 is your opportunity to get all the great ideas to build and strengthen personal and professional bonds.

If ever there is an event to seek exciting corporate gift ideas for your most valued and prestigious customers, business associates and partners, it’s now. It’s Giftex 2012!

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A successful organization thrives on high-performance, dynamic culture. The key is to build a base of people, at all levels that will critically scrutinize their own practices and voluntarily ask themselves if they are doing all they can to their full potential. The mindset needs to be changed, though! But how to make this happen, you must be wondering! This is where gift certificates come into play.

If you want to encourage loyal and hard working employees and are keen to hold onto them, you need to increase their motivation levels and learn to recognize performance with timely presents like gift certificates.

You may consider the following types of incentives and rewards for your employees:

• Create an attractive incentive structure. For example, give an opportunity to your employees to win a gift certificate equaling a certain percentage of their total sales achieved.

• Set up a ‘points’ ladder, which allows them to win certificates of higher value for increased levels of sales.

• Offer gift cards as part of yearly bonus rewards plans so all team members will encourage each other to improve their productivity. For instance, announce that the team that records the most sales, manages to get the highest customer satisfaction index rating, and completes the most projects on time will get large denominations of gift certificates to the store of their choice.

• Give gift certificates to those employees who exhibit effective leadership skills, brainstorm outstanding solutions on key projects, go an extra mile to help a co-worker or come up with a money saving strategy for the company.

Let the employees select what gift certificate they want to keep from a variety of gift cards options from bookstores, music stores, shopping malls or restaurants. The customized and personalized format of the giveaways will sure motivate the staff to contribute valuable inputs to its growth.

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‘It is not the size of the gift that matters but the size of the heart, which gives it!’ - Quotation in ‘The Angels’ Little Instruction Book’ by Eileen Elias Freeman

‘Tis blessed to bestow, and yet,
Could we bestow the gifts we get,
And keep the ones we give away,
How happy were our Christmas day!’
- Carolyn Wells

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On the eve of Giftex 2012, where you are all set to get a kaleidoscopic view of the best gift ideas on offer under one roof, we also feel it is pertinent to know some of the key norms – dos and don’ts of corporate gifting – generic or those given on special occasion.

1. First and foremost, check the company policy on giving and receiving gifts. Know whether they prefer token gifts or something fancy or jazzy as well. Putting a logo on the gift is important, but do so in a subtle manner!
2. One should remember cultural and geographical barriers. Each state and country has its different values on basis of which gifting strategy should be devised. Follow the local conventions or else you might end up offending your international clients.
3. When giving a gift to individuals, it’s always a good idea to give a gift that is personalized in nature. Cost is not always the factor; try to follow the person’s tastes and know about his or her tastes. For example, if a client enjoys a particular sporting activity, he or she should be given free tickets to that game or a souvenir.
4. Gifting activity should not be too personal or centered around only few individual as it may create a misunderstanding. It should not be politically incorrect. For example, you should not be gifting a weight loss certificate to a fat person or a box of sweets to a diabetic this may create a misunderstanding. Avoid gifts that are based on religious themes. Generic gift ideas work best.
5. Do not repeat a gift idea year after year. Rotate them skillfully so that each year the program should arouse interest, thus making the client appreciate it more.

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Specific rules and norms are set by respective advertising standards authorities in different countries. The same are monitored by committees that keep a tab over advertising practices that can often be misleading. These bodies are independently administered and serve like a watchdog.

For example, Advertising Standards Council of India (ASCI) functions as a self regulatory voluntary organization. The role and functioning of ASCI encompasses addressing complaints received from consumers and industry against advertisements and claims that are considered as false or misleading. It is important in this context that we consider the difference, albeit subtle, between a prize (awarded to a lucky few winners) and a gift (available to all or a majority of entrants to a promotion irrespective of the fact whether they win or lose).

This distinction should always be made amply clear to consumers who are being targeted or approached through the promotions offer in form of prizes or gifts. If all or almost all participants are entitled to an award in a promotion, it should not be termed a prize. In such a case, it may be denoted as a ‘gift’, ‘reward’, ‘award’ or a similar term as long as the context does not get misleading to consumers. 

For example, promoters should not make a claim that respondents can get to ‘win’ a ‘reward’ because the terminology is improper, confusing and inconsistent. In other words, respondents get to ‘win’ a ‘prize’ but are ‘awarded’, ‘allocated’ or ‘given’ a ‘gift’. Let’s take a practical case. A few years ago, the UK based Advertising Standards Authority (ASA) mulled over a rather complicated promotion that involved the promoter offering several prizes and gifts.

The promoter considered that since recipients got one of two or three gifts on offer with no single gift going to ‘all or most’ of them, each gift could well be described as a prize. However, the authorities stipulated that since the vast majority of respondents would get one of two or three low-value items, they should be termed as gifts. The promoter thus had to withdraw the claim that these were rather prizes, and not gifts.

So make sure that you promote the program in a proper context so that it is not perceived to be misleading consumers.

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Signifying the link between opulence, luxury and the gifting industry, an insightful news report points out that industrialists, businessmen and celebs are lavishly spending on a spate of ultra-luxury gifts. In fact, almost 60% of all the luxury items sold are essentially gifts, it asserts.

The news report by Ravi Teja Sharma of The ET Bureau starts off by stating: “Opulence has no limit. You can be happy with your hardworking employees and dole out a bonus for them, or you can bring in some style.” Here are the instances of the above trend, revealed as a matter of case study:

In one company, the management gave away gift vouchers of 1-2 lakh to a bunch of top performers to buy bespoke suits.

Last year, Shah Rukh Khan gifted Tag Heuer watches to all members of his Kolkata Knight Riders cricket team, when it reached the last four of the Indian Premier League.

An industrialist gave the select employees Versace mobile phones, each costing 3.5 lakh, as one top industrialist recently did to six of his senior execs for clinching a difficult deal

These gestures of generosity, as the writer mentions, may not muster support in these difficult times, but they come as a fresh lease of life for many luxury brands in India, who are now planning to expand their business. Gifts made up for 60% of luxury goods sales in 2011, as mentioned above.

The general manager at Genesis Luxury (that represents brands like Canali, Jimmy Choo and Bottega Veneta and also has a joint venture with Burberry in India), Roasie Ahluwalia, has been quoted as saying: “While many Indians have started spending on self, there are many who would still prefer someone splurge on them. It may be a matter of family bonds, which still run deep in the Indian society.”

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Sunflowers, lilies, orchids, roses etc, they all seem be in full bloom on the streets of Mumbai. Well, we are referring to some trendy hair accessories that have given way to new ‘flower girls’ in 2012. You may be wondering what this piece of information has got to do with gifting…Read on!!!

The point this writer is trying to make that you cannot ignore the current trends and the in-things while deciding what to gift and in which form? Now a drop of hint here: As far as hair accessories are concerned, the ravishing retro look has found another expression in them as well. You might have noticed this if take a casual stroll down the city’s main fashion alleys.

You will get to see an array of fascinating floral hair clips, hair clutches and head bands - in feather, cotton, silk, or chiffon.  The fabulous floral hair accessories - large and small, minimalist or otherwise – are clearly the fashion du jour. Most experts and ardent fashion trend watchers reveal that a maxi dress coupled with a floral hair clip can make a perfect pair.

Tie-up head bands mixed with floral accessories is also a unique fashion statement. Floral pins can well be teamed up with an outfit as a befitting brooch or they can form part of your sizzling shoes, lending a feminine touch to the overall appearance. What adds to their popularity is the wide range of captivating colors in which they are available.

You may consider hair accessories like floral head bands of all kinds to suit your woman’s look and outfit, which jell with her personality. This, I am sure, will sure warm her heart. It makes her realize that you are taking efforts to make her feel special. If one of your friends or relatives is visiting a foreign country, you can ask them to get such accessories as a memento that you may opt to gift later.

Fashion is a way of expressing your attitude. And gifting some amazing accessories on an occasion or just casually is always a nice gesture.

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