Thanks to a truly challenging business environment, today’s businesses have been forced to think beyond lofty or impracticable promises of big bonuses and lavish retreats.

As all of us would readily agree, businesses cutting across domains and irrespective of scale, are now facing the tricky challenge of sticking to stringent budgets as well as conceiving newer, more novel ideas to show their ‘human’ side to clients and employees and to express their heartfelt appreciation. In such circumstances, a little help from outside is always welcome. This is where Giftex 2012 will come into play.

A gift is an ideal tool, object or gesture, whichever way you consider it, when it comes to making a permanent and fulfilling impression on your clients, business associates as well as your valued employees. Gift giving is not a mere ritual. It has emerged as a crucial corporate strategy as part of a larger jigsaw. Generic gifts picked by harried administrative assistants are giving way to personal gestures designed to indicate just how much your truly care for your corporate buddies.

An old cliché goes that ‘it’s the thought that counts’ has perhaps never been more dead-on that now! Today’s corporate culture demands more creative, more innovative and more thoughtful ways of expressing genuine appreciation to the people you care the most – clients, business contacts and your own employees.

In the field of sales & marketing services, clients expect gifting-industry consultants to be right on top of trends; be innovative and tuned to new technology. Part of their responsibility and role to our clients is to come up with innovative ways to get their messages across. For those keen on sourcing the best corporate gifting options, Giftex 2012 provides the perfect opportunity. The event spread over the spacious halls of Nehru Centre will bring together the best from the gifting industry under one umbrella.

A trendsetter and torchbearer in every sense of the corporate gifting industry, Giftex is bound to be a grand success. Be a part of this grand event to grasp various finer aspects and get practical ideas to simplify the task of corporate gifting.

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Mumbai-based Champion Trading Company, formed more than five and a half decades ago, is known for developing and manufacturing all kind of attractive and durable torches. The products also made specifically in a buyer’s brand or mark, as part of customization.

Here’s a quick look at their vast and quality product range

GEET 205

Model                   :   GEET 205
LED                      :   1 Super Bright White LED
Operates on          :   2 AA Batteries
Usage Time     :  175+ hours of time
Light Coverage  :   80 ft.
Product Size       :   170mm x 44mm x 27mm
Special Features    :   Glow in Dark Torch body

3 CELL TORCH

LED                      :   1 Super Bright White LED
Operates on          :   3 ‘AA’ Batteries
Useage Time     :  250+ hours of time
Light Coverage  :   80 ft.
Special Features    :   Glow in Dark Torch body
LED                      :   1 Super Bright White LED
Operates on          :   3 ‘AA’ Batteries
Usage Time     :  250+ hours of time
Light Coverage  :   80 ft.
Special Features    :   Glow in Dark Torch body

Model                   :   GEET 27

LED                      :   27 Super Bright White LED
Operates on          :   4 ‘AA’ Batteries
Usage Time     :  16+ hours of time
Light Coverage  :   100 sqft. area.
Product Size       :   139mm x 15mm x 139mm
Special Features    :   1) Glow in Dark body
2) Round & Flat body
3) Indoor & outdoor useable
4) Magnet to stick in flat metal body
LED                      :   1 Super Bright White LED
Operates on          :   2 ‘AA’ Batteries
Usage Time     :  175+ hours of time
Light Coverage  :   50 ft.
Special Features    :   Available in attractive color

Model                   :  GEM 30

LED                      :   30 Super Bright White LED
Operates on          :   6 volt 4.5Ah Rechargeable battery
Charge Voltage :   AC 230 Volt
Charging time    :  Appx. 10 Hours by AC 230 Volt
Usage Time     :  Appx. 14 hrs
Product Size       :   234mm x 64mm x 39mm
Special Features    :   1) Low battery indicator
2) Charging indicator
3)  12V DC charge input
4) 180 degree light distribution
5) Auto - on Mechanism
6) Auto - off Mechanism
7) Over charge protection

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Giftex takes great pleasure and pride in introducing our esteemed patrons to Garg Group Companies. The corporate house boasts an enviable range of over 5000 different dazzling designs of catchy key chains apart from other exciting product range in different materials and domains.

These products are available at their spacious Mumbai Show Room. They have a full-fledged setup with a factory located at Aligarh in the state of Uttar Pradesh. Not just that they have booking offices across leading metros of India, including Bangalore, Pune and Goa as well as overseas offices in Dubai and Colombo.

The company has formed a vast network with business association across the country and spread across the length and breadth of the country, well recognized in both national & international markets for its quality and superiority of product range. Their motto is to give the best quality and equally supreme service as testified by an ISO 9001 – 2000 certificate for their offerings. What else are the features of the venture run by the Garg Group?

•    Garg Manufacturing Unit’s core expertise, as stated above, lies in producing all types of key chain varieties, badges and cufflinks on basis of each customer’s needs and budget.

•    It’s a professionally managed group, always keen to take challenges in regards to improvement of quality and Service.  Its team is invariably ready to align itself to customer imagination and precise requirements.

•    Garg manufactures their products in all types of diverse materials like Brass, Zinc, Mild Steel, Stainless Steel, Wooden, Acrylic, Plastic, Rubber, Leather etc.

•    Garg also manufactures an exclusive range - Gold Plated, Silver Plated, Chrome Plated, Nickle Plated, Black Silver, Black Nickle, Oxidized, Copper Finish, Antique finish, Dull Silver etc.

•    Garg undertakes Casting, Stamping, all type of molding, Sand Casting, Aapoxy Coating, Meena Works, Lazer Engraving and all types of printing jobs on a wide variety of materials.

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Giftex feels privileged to introduce Phototech, an expert technology developer-distributor of high-end Sublimation Equipment, Sublimation Blanks, specialized corporate gifts and deftly personalized gifts employing sublimation technology.

It strives to produce high quality products for Sublimation & Crystal business and graphic output solutions that meet and exceed industry expectations. Phototech offers a mixture of own developed products and partners with key manufacturers to provide superior and cost effective solutions. To make its products customer-friendly, Phototech partners with key industry manufacturers to provide small businesses and entrepreneurs with superior, cost effective solutions. The products are developed with meticulous attention to quality and utility.

This fast-expanding corporate house, serves as a premier source for Sublimation Mugs, printers, Transfer machines, Heat Transfer Paper, Crystals, and consumables that come in handy for the purpose of Advertising, graphic arts, Garments, Footwear, Interior decoration and photography. It also has on offer other Heat Transfer machines, Crystal Printing Solutions, color printers and supplies.

The product range includes: Sublimation special transfer paper in Sheet & Rolls , Laser transfer paper for Oil & Oil free laser printers, Sublimation inks for Desktop & large format Epson printers, Epson printers, High Quality Sublimation mugs, Sublimation T-shirts, Sublimation Ceramic Tiles , Mouse Pads & hundreds of other products suitable for sublimation printing , Crystal Printing solution & Crystal Blanks of K9 quality.

A recognized leader in providing innovative products in five key markets, Phototech caters to:
•    On demand specialty imprinting
•    Sublimation printing on mugs & Sportswear
•    Crystal Printing
•    Laser Heat Transfer Papers
•    Lanyard Printing solutions

Considered as pioneers of the digital imprinting industry, the company has developed numerous systems and techniques for heat transfer. Importantly, it insists on total customer satisfaction, and offers free technical support for all its products. During each stage of product selection, sales, and post sales, its expert team provides clients with requisite expertise, knowledge and informed guidance as part of superior customer support. For this, the managerial staff constantly updates itself to provide clients with latest product information at best attractive prices.

Apart from Phototech, Giftex 2012 will host several leading names from the gifting industry and the corporate world. We shall be introducing them to our audiences over the next few days as a countdown to the Giftex event.

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Giftex 2012 is your chanced to grasp the trend in the domain of gifting. As the event testifies, corporate gifting has been transformed into an art. If a company gifts too little it can be perceived as cheap and if it gives too much it can become a bribe. Gift the wrong thing, and it’s considered bad taste.

A truly thoughtful gift is the one that strikes a chord with the receiver; the one that reflects that you have taken efforts in selecting, packing and presenting it. A gift’s worth cannot be judged by its price tag alone. What indeed makes it valuable is your genuine emotions attached to it. A ubiquitous item can be blended with the tastes and choice of the person you are going to present it. Your thought behind the whole exercise should reflect through your gift to make it a meaningful gesture.

For example, if your friend or colleague is a youthful, upcoming and dynamic executive who loves looking sporty and sleek at work, you can opt to pick ready-to-wear line that will perfectly suit him or her. You may buy a gift that will help one in one’s daily life like contemporary clothing or something like a CD of soothing songs or challenging puzzle game that will help him or her unwind. It will come in handy for the purpose of recreation or relaxation.

Take some effort to find out what your friend or colleague has been keen on buying. This well might be a book title or a favorite music CD, currently lacking from his or her collection. If the person is a ‘do-it-your-self’ type, get a mechanical or electronic utilitarian item.
If you want to shower your friend or a close colleague with something valuable, Giftex 2012 is your opportunity to get all the great ideas to build and strengthen personal and professional bonds.

If ever there is an event to seek exciting corporate gift ideas for your most valued and prestigious customers, business associates and partners, it’s now. It’s Giftex 2012!

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A successful organization thrives on high-performance, dynamic culture. The key is to build a base of people, at all levels that will critically scrutinize their own practices and voluntarily ask themselves if they are doing all they can to their full potential. The mindset needs to be changed, though! But how to make this happen, you must be wondering! This is where gift certificates come into play.

If you want to encourage loyal and hard working employees and are keen to hold onto them, you need to increase their motivation levels and learn to recognize performance with timely presents like gift certificates.

You may consider the following types of incentives and rewards for your employees:

• Create an attractive incentive structure. For example, give an opportunity to your employees to win a gift certificate equaling a certain percentage of their total sales achieved.

• Set up a ‘points’ ladder, which allows them to win certificates of higher value for increased levels of sales.

• Offer gift cards as part of yearly bonus rewards plans so all team members will encourage each other to improve their productivity. For instance, announce that the team that records the most sales, manages to get the highest customer satisfaction index rating, and completes the most projects on time will get large denominations of gift certificates to the store of their choice.

• Give gift certificates to those employees who exhibit effective leadership skills, brainstorm outstanding solutions on key projects, go an extra mile to help a co-worker or come up with a money saving strategy for the company.

Let the employees select what gift certificate they want to keep from a variety of gift cards options from bookstores, music stores, shopping malls or restaurants. The customized and personalized format of the giveaways will sure motivate the staff to contribute valuable inputs to its growth.

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When giving a corporate gift it is of utmost importance to incorporate the branding in the right manner thus highlighting your organization. Like business cards and corporate event signage your gift should reflect your organization through strategic positioning of the logo.

1. First and foremost, understand the difference between a promotional giveaway and a gift. The former is given when introducing the product, when publicizing a product whereas a gift is given to recognize the company’s top clients or to commemorate a top deal or a big project. In such cases the branding can be simple because the recipient is already aware of your company/ brand/ product. So logo need not be elaborate or prominent. In any case, it is always advisable to have a smaller logo, placing it in the corner.

2. A corporate gifting program is mostly run to create a favorable brand identity in the minds of its prospective clients or immediate stakeholders. Expectedly and rightfully, it’s the major clients who will be given priority in the corporate gift program, and will get bestowed with most precious business gifts. After that it’s the turn of employees and then obviously prospective clients.

3. While branding a gift, it is important that the placement of the brand is subtle and effective. Mostly high end corporate gifts are suitable for imprint methods such as embossing and laser-engraving. For apparels, bags and promotional clothing embroidery is the best way to have your logo put with. Another way to have your logo create an impact is by printing your logo in the same shade as the gift itself.

4. Then there’s the vexing issue of whether to courier the gift or present in person. If the relationship warrants it, the idea of sending it to the recipient’s home can be considered to add a personal touch, especially when the gift commemorates your corporate friend’s personal occasion coinciding with a festival.

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‘It is not the size of the gift that matters but the size of the heart, which gives it!’ - Quotation in ‘The Angels’ Little Instruction Book’ by Eileen Elias Freeman

‘Tis blessed to bestow, and yet,
Could we bestow the gifts we get,
And keep the ones we give away,
How happy were our Christmas day!’
- Carolyn Wells

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On the eve of Giftex 2012, where you are all set to get a kaleidoscopic view of the best gift ideas on offer under one roof, we also feel it is pertinent to know some of the key norms – dos and don’ts of corporate gifting – generic or those given on special occasion.

1. First and foremost, check the company policy on giving and receiving gifts. Know whether they prefer token gifts or something fancy or jazzy as well. Putting a logo on the gift is important, but do so in a subtle manner!
2. One should remember cultural and geographical barriers. Each state and country has its different values on basis of which gifting strategy should be devised. Follow the local conventions or else you might end up offending your international clients.
3. When giving a gift to individuals, it’s always a good idea to give a gift that is personalized in nature. Cost is not always the factor; try to follow the person’s tastes and know about his or her tastes. For example, if a client enjoys a particular sporting activity, he or she should be given free tickets to that game or a souvenir.
4. Gifting activity should not be too personal or centered around only few individual as it may create a misunderstanding. It should not be politically incorrect. For example, you should not be gifting a weight loss certificate to a fat person or a box of sweets to a diabetic this may create a misunderstanding. Avoid gifts that are based on religious themes. Generic gift ideas work best.
5. Do not repeat a gift idea year after year. Rotate them skillfully so that each year the program should arouse interest, thus making the client appreciate it more.

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Corporate gift giving is undoubtedly a serious business. As part of a well-devised program, it can help in establishing or enhancing critical business relationships and, in the process, serve as a cost-effective mode of imparting an element of goodwill to your business. We shall consider the many issues and ideas relevant to the corporate gift program’s success.

There can be multifold reasons for conducting a corporate gift program. For example, you may wish to thank your long-standing customers for their contribution to your business or recognize efforts of a committed employee for working overtime to meet a deadline. Mostly, the idea is to affirm relationships and subtly enhance the personal connection between a gift giver and recipient. It’s important to understand that gifts are different from incentives.

Customizing is a critical element for the success of a corporate gifting program. We have already checked some basic guidelines to follow for corporate gifting during festivals. Of course, these may vary based on your company policy. It needs to be decided whether to go for personalized packaging with special notes inserted in them. A nice note accompanying the present can reduce a sense of obligation, if any, on part of the recipient.

Ideally, the gifts should be given sans a precondition or a hidden motive. Of course, it would be naive to believe that there’s no bottom-line benefit to be drawn from corporate gift giving, but that aspect should be secondary.  Even though it’s an integral part of marketing strategy, corporate gift program should be subtly aimed at building bonds and a sense of long-term partnership with valued associates to make a gifting program successful.

The whole exercise should be planned well in advance well before the festival season sets in. This will give you enough time to negotiate the price for the gifts you are looking for and also to avail of attractive discount offers. Inputs from experts are very essential in this regard.

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