Chocolate: The Sweet Taste Of Corporate Gifting!

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We all love chocolates, don’t we? (exceptions excused…)

Chocolates are favorites of all the gifts that we give each other and everyone happily accepts chocolates with a huge smile on their face.

Chocolates definitely make an impression and that too, chocolates help you connect with each other very nicely. The sweet taste of mouth watering chocolates leads us to ask more for it, and that particular want is the defining USP while corporate gifting chocolates to clients, employees or even an ordinary person.

Especially, corporate gifting premium quality chocolates are the ideal way to enhance your relationship to the next level.

Chocolates can be useful highly as a brand promotional tool by gift-wrapping the chocolate boxes with a company logo’s watermark imprinted on it.

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Corporate Gifting For Trade Shows and Press Conferences!

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Trade shows and press conferences remain as a very good opportunity to make a connection with prospective clients, build a goodwill around the brand and its products, make customers aware about your products very well, generate direct responses, and build a relationship for a long term period.

The most important aspect of an event is to maximize the extent of promoting a brand and its products which further helps in attracting a lot of customers.

So, How can we maximize the extent of promoting a brand and its products?

Well, The best way to do it is through corporate gifting. Corporate gifting enables you to even brand your gift. That’s where the opportunity is. Imagine a situation, where you have gifted a mug or preferably a t-shirt which has the logo of your brand/company on it. You would be able to maximize the extent of promoting your brand and their products very naturally. Your corporate gift will speak for you. Ain’t that good enough?

Moreover, organizing a corporate gifting contest every hour at a trade show would provide you with maximum mileage for your company, brand and products. You can even have some free give aways for all those people who visit your stall. Though these are general trade practices already found at a trade show, you can always come up with a creative idea that sounds good to all people visiting your stall. Sounds good? do comment on what you feel about the same.

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Corporate Gifting To Children, The Real Stars!

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It’s children’s day today and a child is the smile of everyone’s face.

Children are like those dreams that we see when we are asleep;

“Those very colorful landscapes that include a rising sun between two mountains during dawn which is fully and warmly expressing its light with clouds spreading all across the sky as if the day is all new, fresh and surprising.”

Children are considered to be the gifts of god. Children are the foundations of the country. Children are the present and the future.

For corporates, gifting children can help them build the foundations of the society. Corporate gifting to children can act as a motivation that will last a lifetime. Corporates can create a very good image of their company by gifting a child an education that will change his life.

Corporate’s can gift under-privileged children their bare necessities such as blankets, toys, clothes, books and other things to change the future of India and the whole world. Corporates must gift orphanages, child welfare institutions, child NGO’s, blind/deaf/dumb children, children with cancer/aids/tuberculosis/other disabilities, children hospitals, children hostels, schools and other children institutions to celebrate a happy children’s day and wish them a great life.

Wishing all children a Happy Children’s Day!

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Corporate Gifting To Professionals!

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Professionals such as doctors, lawyers, accountants and financial advisor’s play an important role in our lives. They are always a part of our lives as they always offer us a special moment in our daily lives.

When we are ill, we visit our family doctor to get cured from an illness and its pain. Our doctor warmly advises us on the precautions we must take like a father/mother telling her daughter/son and gives us the necessary medicines required to cure us from our illness, agony and injuries.

When we require legal assistance to get justice from a court, we approach our family lawyer. Our family lawyer fights on behalf of us to get us the desired justice and protects us from the nature of law.

When we require to calculate our taxes, we approach our  accountant and he/she quickly helps in calculating taxes. Not only that, they also show us ways to save taxes.

When we wish to become debt free or require an advice to make sure we multiply our wealth in the best possible manner, we visit our financial adviser who gives his/her best to make sure we end up sailing in the right boat at the right time and place. 

There are many other professionals such as teachers who teach us “how to stand up on our two feet and keep gazing into the eyes of the world very firmly”.  They have taught us to calculate the various angles and curves that life takes us on its way. They have touched our hearts and made up our minds.

“Professionals”, as they are known because they deliver exceptional service, touch our lives in whatever way they can and it is our duty to express gratitude for their kind dedication to us. And the best way to express a note of thanks is..

Presenting a classic corporate gift to a professional which may include a classic diary/ a pen/ a palmtop/ handbags/ souvenirs or anything appropriate wrapped with shining paper and ribbons that give a perfect outlook for your gift.

Corporate Gifting To Suit The Corporate Environment

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Corporate gifting entails communication between two parties, for example – a company’s clients and company officials, team managers and and team members, the board of directors and a company’s management team. Building rapport becomes an ingredient part of building a corporate camaraderie within the organization.

A corporate gift that builds the corporate environment and further fills it with fun, frolic and bonding within the members of the corporate institution would be ideal. Building an informal environment is the mantra of todays companies and thus, a gift such as a ‘Walkie-Talkie’ or a WAP-enabled phone.

The basic ingredient of successfully engaging company officials to build a highly social and communicative environment is to gift an item the encourages them to initiate conversations very often between themselves.

It is often found that there is always a communication gap or even no way to communicate for a junior executive with the top-level management of a corporate company. Ultimately, it is the relationships that matter the most to a company and its growth, and there can be no better way to build a world class and highly sociable environment other than gifting a corporate gift that lets the corporate person speak their mind.

After all, a company has to engage its employees in being highly creative and encourage them to keep coming up with new and very innovative ideas.

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Corporate Gifting: A Way To Open The Doors Of Relationships

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Corporate gifting is not a mere act of pleasing your employees, clients and colleagues but a way to open the doors to networking with a lot of people across the industry.

You may gift one of your colleagues and that may lead you to open the doors of a very profound relationship with that colleague which may last a lifetime. It may happen that your colleague may turn into a very good friend of your’s who will in turn help you with establishing new contacts within the industry. This way, you very profoundly establish a base for making new contacts through the art and craft of corporate gifting.

However, one must consciously take care of the things that you can ideally gift and the items that you shouldn’t. It becomes important that your gift can be useful in daily life and is long-lasting. This way, you give your self a chance for them to keep you in mind and cherish your gift for a long long time. Moreover, the gift that you choose should not be useful only in their professional lives but also beyond the professional realm.

It is essential to gift an item that touches a client’s, a colleague’s or an employees heart and counts as a contribution in aiding their personal, social and family life apart from their professional lives.

“A gift is one which mesmerizes the receiver and fills them with a smile”.

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Gift Giving Is Enormously Important To Every Consumer Business

Until now, the business of gift giving has been virtually ignored from a research perspective, yet its impact on the national economy, on retailers and consumer goods manufacturers is tremendous. The last quarter of year, the ‘gift-giving shopping season’ accounts for nearly one-fourth of total annual sales among the class of retailers, which includes home furnishings and appliance retailers, clothing and accessories, sporting goods, hobby, book and music stores, general merchandisers, and other miscellaneous retailers such as office supply, stationers, florists, and gift stores.

And that doesn’t even include the regular, routine gift-giving that occurs throughout the year for birthdays, anniversaries, weddings, housewarmings and holiday occasions, such as Mothers Day, Fathers Day, Valentine’s Day etc.

Because people always have and surely always will give gifts, the industry has simply taken gift giving for granted and built a 5000 cr. industry on this assumption. But giftware companies and retailers are discovering that the consumer market is shifting. While gift companies and gift stores focus on finding and selling the next big gift item, consumers are choosing different kinds of gifts that they find in different kinds of stores.

Today, our society is incredibly affluent with most consumers having all the material goods they could possibly need. As a result, when shoppers go to the store, they rarely are driven by a need to buy anything, rather their purchases are based upon a desire to achieve an experience or a feeling.

The road to business success in the gift industry today is all about the consumer, anticipating their needs, satisfying their desires, fulfilling their dreams. Today, the products we sell are but a means to an end, and that end is a heightened experience…a good feeling …a positive emotion that connects the gift giver and the gift recipient.

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Importance Of Giving Good Gifts

The recently launched Cadbury “Tohfa Laya” campaign which talks about how the same gifts keep getting interchanged with each other and the fact that as indians we tend to keep passing on gifts which we may not like.
View the video below to better understand what I mean.

[youtube width=”425″ height=”335″]http://www.youtube.com/watch?v=G6DuxDRActk[/youtube]

I am sure we all at some point have done this and some of us still do this with the gifts we don’t like.
Coming back to the corporate gifting aspect, the ad just shows how important is it to give the right gift. If we cannot accept remotely bad gifts from our good friends and relatives then how can we accept bad gifts from corporations.
A bad gift goes in the Auto Forward mode, it keeps passing on. Some may say that its good for the brand that it keeps getting passed on, but one doesn’t realize that with every time it gets forwarded, a consumer knows your brand and will always remember it, BUT for the Wrong Reason. Users will never want to associate themselves with the brand that offers cheap or poor quality.

Therefore the importance to give good corporate gifts to your employees, suppliers, customers etc. i came across this article which said explains the improtance of giving.

“Give to the world the best you have, and the best will come back to you.”
~Ella Wheeler Wilcox, 1855-1919, Poet and Journalist.

The Gift that Hits the Right Spot!!!

Gifting can be a simple task in daily life if the recipient is a friend, relative or anyone close to you. But, this simple task can turn into a nerve wrecking thinking process when the person who is being gifted is your boss, an employee or a very precious client.

Corporate gifts need a lot of care while chosen because they speak a lot more than just a gesture of appreciation. They need to send across the right feeling in the best possible way which solves a predetermined purpose. Thus selection of corporate gifts must be undertaken with special attention to many aspects, which we shall examine now on.The first criterion for any corporate gifting gesture is the “reason” behind doing so. Different organizations will have specific reasons for presenting gifts to their clients or employees, that too depending on various parameters.

It is essential that each marketing manager understands the core purpose behind gifting and whether it fits into the pre planned strategy. The reasons can be anything such as recognizing dedication of your company’s workforce, motivating teams, educating clients about your brand or even a simple thank you to all the people associated with your organization. Whatever the reason is, one must ensure that a gift speaks of the message very vividly.

Another important aspect to be kept in mind is the audiences you want to cater to while you send out corporate gifts. More than likely, your recipients will be from different backgrounds. Your ultimate gift should keep diversity in mind and be enjoyable for a broad spectrum of people. The character of your gift should be mindful of the many traditions and cultural beliefs in India. Gifts can become a very sensitive issue if not well thought of, and end up hurting emotions if wrongly addressed.

Unique, Creative and Appealing are the three most critical features to any kind of gift, especially a corporate gift since it carries with itself a lasting identity. While you select a perfect gift for a specific audience, do indulge in a bit of research and analyze what appeals to them and most likely is desirable. In an era when everyone wants to engage in the business of gifting, the only thing that will make your gift stand out from the clutter is the unique way of combining its utility with the corporate values and identity.

After all the other aspects are looked into, the final decision that helps the gift hit the right spot is to know what is important for your recipients.

Is it spending time with their family?
Enjoying the finer things in life such as art, craft and expensive articles?
Having a sense of motivation and pride in their performance and work life?

Your gift should make a connection with what your audience perceives as valuable. This positive perception may be ultimately associated with your company.

With these guidelines in mind, your mission to seek and find the ultimate corporate gift will be a successful one and it surely will HIT the Right Spot which matters the most – the hearts of your recipients.