Corporate Gifting: A Way To Open The Doors Of Relationships

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Corporate gifting is not a mere act of pleasing your employees, clients and colleagues but a way to open the doors to networking with a lot of people across the industry.

You may gift one of your colleagues and that may lead you to open the doors of a very profound relationship with that colleague which may last a lifetime. It may happen that your colleague may turn into a very good friend of your’s who will in turn help you with establishing new contacts within the industry. This way, you very profoundly establish a base for making new contacts through the art and craft of corporate gifting.

However, one must consciously take care of the things that you can ideally gift and the items that you shouldn’t. It becomes important that your gift can be useful in daily life and is long-lasting. This way, you give your self a chance for them to keep you in mind and cherish your gift for a long long time. Moreover, the gift that you choose should not be useful only in their professional lives but also beyond the professional realm.

It is essential to gift an item that touches a client’s, a colleague’s or an employees heart and counts as a contribution in aiding their personal, social and family life apart from their professional lives.

“A gift is one which mesmerizes the receiver and fills them with a smile”.

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Gift Giving Is Enormously Important To Every Consumer Business

Until now, the business of gift giving has been virtually ignored from a research perspective, yet its impact on the national economy, on retailers and consumer goods manufacturers is tremendous. The last quarter of year, the ‘gift-giving shopping season’ accounts for nearly one-fourth of total annual sales among the class of retailers, which includes home furnishings and appliance retailers, clothing and accessories, sporting goods, hobby, book and music stores, general merchandisers, and other miscellaneous retailers such as office supply, stationers, florists, and gift stores.

And that doesn’t even include the regular, routine gift-giving that occurs throughout the year for birthdays, anniversaries, weddings, housewarmings and holiday occasions, such as Mothers Day, Fathers Day, Valentine’s Day etc.

Because people always have and surely always will give gifts, the industry has simply taken gift giving for granted and built a 5000 cr. industry on this assumption. But giftware companies and retailers are discovering that the consumer market is shifting. While gift companies and gift stores focus on finding and selling the next big gift item, consumers are choosing different kinds of gifts that they find in different kinds of stores.

Today, our society is incredibly affluent with most consumers having all the material goods they could possibly need. As a result, when shoppers go to the store, they rarely are driven by a need to buy anything, rather their purchases are based upon a desire to achieve an experience or a feeling.

The road to business success in the gift industry today is all about the consumer, anticipating their needs, satisfying their desires, fulfilling their dreams. Today, the products we sell are but a means to an end, and that end is a heightened experience…a good feeling …a positive emotion that connects the gift giver and the gift recipient.

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Importance Of Giving Good Gifts

The recently launched Cadbury “Tohfa Laya” campaign which talks about how the same gifts keep getting interchanged with each other and the fact that as indians we tend to keep passing on gifts which we may not like.
View the video below to better understand what I mean.

[youtube width=”425″ height=”335″]http://www.youtube.com/watch?v=G6DuxDRActk[/youtube]

I am sure we all at some point have done this and some of us still do this with the gifts we don’t like.
Coming back to the corporate gifting aspect, the ad just shows how important is it to give the right gift. If we cannot accept remotely bad gifts from our good friends and relatives then how can we accept bad gifts from corporations.
A bad gift goes in the Auto Forward mode, it keeps passing on. Some may say that its good for the brand that it keeps getting passed on, but one doesn’t realize that with every time it gets forwarded, a consumer knows your brand and will always remember it, BUT for the Wrong Reason. Users will never want to associate themselves with the brand that offers cheap or poor quality.

Therefore the importance to give good corporate gifts to your employees, suppliers, customers etc. i came across this article which said explains the improtance of giving.

“Give to the world the best you have, and the best will come back to you.”
~Ella Wheeler Wilcox, 1855-1919, Poet and Journalist.

The Gift that Hits the Right Spot!!!

Gifting can be a simple task in daily life if the recipient is a friend, relative or anyone close to you. But, this simple task can turn into a nerve wrecking thinking process when the person who is being gifted is your boss, an employee or a very precious client.

Corporate gifts need a lot of care while chosen because they speak a lot more than just a gesture of appreciation. They need to send across the right feeling in the best possible way which solves a predetermined purpose. Thus selection of corporate gifts must be undertaken with special attention to many aspects, which we shall examine now on.The first criterion for any corporate gifting gesture is the “reason” behind doing so. Different organizations will have specific reasons for presenting gifts to their clients or employees, that too depending on various parameters.

It is essential that each marketing manager understands the core purpose behind gifting and whether it fits into the pre planned strategy. The reasons can be anything such as recognizing dedication of your company’s workforce, motivating teams, educating clients about your brand or even a simple thank you to all the people associated with your organization. Whatever the reason is, one must ensure that a gift speaks of the message very vividly.

Another important aspect to be kept in mind is the audiences you want to cater to while you send out corporate gifts. More than likely, your recipients will be from different backgrounds. Your ultimate gift should keep diversity in mind and be enjoyable for a broad spectrum of people. The character of your gift should be mindful of the many traditions and cultural beliefs in India. Gifts can become a very sensitive issue if not well thought of, and end up hurting emotions if wrongly addressed.

Unique, Creative and Appealing are the three most critical features to any kind of gift, especially a corporate gift since it carries with itself a lasting identity. While you select a perfect gift for a specific audience, do indulge in a bit of research and analyze what appeals to them and most likely is desirable. In an era when everyone wants to engage in the business of gifting, the only thing that will make your gift stand out from the clutter is the unique way of combining its utility with the corporate values and identity.

After all the other aspects are looked into, the final decision that helps the gift hit the right spot is to know what is important for your recipients.

Is it spending time with their family?
Enjoying the finer things in life such as art, craft and expensive articles?
Having a sense of motivation and pride in their performance and work life?

Your gift should make a connection with what your audience perceives as valuable. This positive perception may be ultimately associated with your company.

With these guidelines in mind, your mission to seek and find the ultimate corporate gift will be a successful one and it surely will HIT the Right Spot which matters the most – the hearts of your recipients.