Gifting can be a simple task in daily life if the recipient is a friend, relative or anyone close to you. But, this simple task can turn into a nerve wrecking thinking process when the person who is being gifted is your boss, an employee or a very precious client.
Corporate gifts need a lot of care while chosen because they speak a lot more than just a gesture of appreciation. They need to send across the right feeling in the best possible way which solves a predetermined purpose. Thus selection of corporate gifts must be undertaken with special attention to many aspects, which we shall examine now on.The first criterion for any corporate gifting gesture is the “reason” behind doing so. Different organizations will have specific reasons for presenting gifts to their clients or employees, that too depending on various parameters.
It is essential that each marketing manager understands the core purpose behind gifting and whether it fits into the pre planned strategy. The reasons can be anything such as recognizing dedication of your company’s workforce, motivating teams, educating clients about your brand or even a simple thank you to all the people associated with your organization. Whatever the reason is, one must ensure that a gift speaks of the message very vividly.
Another important aspect to be kept in mind is the audiences you want to cater to while you send out corporate gifts. More than likely, your recipients will be from different backgrounds. Your ultimate gift should keep diversity in mind and be enjoyable for a broad spectrum of people. The character of your gift should be mindful of the many traditions and cultural beliefs in India. Gifts can become a very sensitive issue if not well thought of, and end up hurting emotions if wrongly addressed.
Unique, Creative and Appealing are the three most critical features to any kind of gift, especially a corporate gift since it carries with itself a lasting identity. While you select a perfect gift for a specific audience, do indulge in a bit of research and analyze what appeals to them and most likely is desirable. In an era when everyone wants to engage in the business of gifting, the only thing that will make your gift stand out from the clutter is the unique way of combining its utility with the corporate values and identity.
After all the other aspects are looked into, the final decision that helps the gift hit the right spot is to know what is important for your recipients.
Is it spending time with their family?
Enjoying the finer things in life such as art, craft and expensive articles?
Having a sense of motivation and pride in their performance and work life?
Your gift should make a connection with what your audience perceives as valuable. This positive perception may be ultimately associated with your company.
With these guidelines in mind, your mission to seek and find the ultimate corporate gift will be a successful one and it surely will HIT the Right Spot which matters the most – the hearts of your recipients.