A popular form of a gift card is the one issued by retail establishments. A retailer will give a card instead of a voucher. This type of card is an improved version of a gift voucher, as it allows multiple transactions to be carried out. Landmark, for instance, has similar cards on offer. Read More
Today, we are glad to bring you an interview with Yash Virkud, Brand Servicing Manager at LOWE, Mumbai (Formally known as Lintas India) to state the marketers point of view with regards to corporate gifting.
Questionnaire For Marketers
1. Does Your Company do Corporate Gifting?
2. How much on an approximate basis does your company spend on corporate gifting?
Not that much
3. What is the most unique gift that you have come across?
We give our clients high value ideas i would consider that a gift.
4. As a promotional tool does corporate gifting impact sales? If yes can you give an example?
We would not know, we are in advertising
5. What are the type of gifts you would normally receive? Which one has been your favorite?
Fav: ICICI Prudential Planner
6. What are the occasions on which you gift your clients? And what is the gift?
New years: Calenders, folders
7. Do you read blogs or go use Social networks like Orkut? Which one?
adfreak and northpodium
social network: facebook
8. Do you know that Giftex has Corporate Gifting Blog which talks about latest gifting trends in India? (Blog.giftex.in)
Yes I do. Infact I also attend thier exhibition at Nehru Science Centre to see the trends first hand.
Thank you Yash for giving us your views on corporate gifting with a marketers perspective. We are glad to hear from you.
If any other marketers/companies/sales people wish to tell us their views on corporate gifting, you can contact us by leaving your email ID and comments below.
Nearly eight in 10 Indians (77%) prefer Clothes, Sweets (including chocolates- 69 %) and Books (49%) as their preferred gifting items. Importantly, more than half of the people surveyed indicated they would shop online.
Following are the broad findings of a survey conducted by Nielsen India on gifting patterns research panel.
• Differences are there across different age groups in terms of gifting items, budgets and shopping channels.
• Sweets, Clothes and Books are universally popular, but more so with the mature group aged 45 and above
• The younger crowd (15-24 years) prefers to gift technology gadgets such as mobile phones and MP3 players.
• Holidays (travel and accommodation), travel tickets and tickets to amusement parks are popular new-age gift ideas.
• About 20 percent would like to give wine as a gift.
• More than half of the people surveyed indicated they would shop online.
According to N. S. Muthukumaran, Director, Online Panel, the Nielsen Company, India, the technology that has entered our lives in the last 10 years is deeply affecting young people in their twenties who have grown up with it. He says, “To many, it is cool to be seen with the latest model of phone or music system and giving one as a present is in the same league, albeit a costly option for these young folks.”
Look for more findings of the survey indicating the habits and beliefs of Indians regarding gifting in the next blog posts…