‘Get what you truly want’ as a gift

GIVTED, a new digital service, which lets friends organize a gorgeous gift for any joyous, special occasion, has been grabbing headlines. It has been formed as a sort of retaliation against getting or presenting sundry items as a gift owing to lack of budget or choices. ‘Get what you truly want’, it proclaims, claiming to reinvent the ubiquitous gift-card as the ‘GIVTCARD’. Here are some of the facets of the service: Read More

Be aware of country-specific gifting norms

Knowing the precise guidelines and norms of gift giving for the international destination you will be visiting as part of your business plans will definitely help make your foray there a success. To have knowledge of countries where a gift is generally expected, those where a gift is not usually expected on the very first visit, but on subsequent visits and also Countries where a gift isn’t expected, or less frequently exchanged, sure will help. Read More

Safe and pure water can be a timely gift

With the fast-expanding water purifier market expected to touch the mark of Rs. 7,000 crore in the next couple of years, the segment is witnessing intense competition marked by a keen tussle between new entrants and established players. The category is roughly divided into high-end purifiers and low-cost products for water treatment. Electrolux RO Water Purifiers are the latest entrants to this buzzing segment.  Meanwhile, another renowned water purification industry player Eureka Forbes has unveiled a campaign for its flagship brand Aquaguard. Read More

Franchise business will grow multifold in India

The just released report on India’s franchising industry don by KPMG along with Franchising Association of India (FAI) highlights the immense growth potential of this domain (for both Indian and International companies). It discusses the several emerging trends within franchising, and refers new business models in this particular space and also how it’s imperative for the industry players to grasp the parameters, which influence the choice of any one business model over the other. Continue reading

Tags: , , , , , , , , ,

India’s thriving towns will prompt strategic shift for gifting industry

From durables to falling realty market, from credit cards to personal loans, time-share holiday plans to cars, almost all products and services are keen to woo the ‘other (untapped) India’ as agriculture-based income and apparent insulation from unreliable equity market variables definitely makes this buyers’ segment so much less unaffected by the prolonged slowdown. Read More

Google Trends to know developments in corporate gifting

Google Trends is a handy tool that can offer unique and precise insight into a business niche, thus helping to form effective Search Engine Optimization (SEO) plans and marketing strategies. The free tool allows a user to easily compare, contrast and gauge the popularity in terms of volumes of a particular search term by using a wide array of filters like location, defined time-frame as well as type of search in local or global parameters (US, UK etc). Read More

Bewildering gift options in today’s corporate world

A dead snake, jar of camel milk, stone bead necklace, a coffin, a fossil and even a shrunken head – well, this collection might seem akin to a rather scary catalog drawn out of a numbing horror film. However, you might be surprised to know that these are, in fact, some most unexpected gifts that are being exchanged these days in unconventional corporate corridors around the world, as a most recent survey shows. Read More